The Hong Kong Trade Development Council has selected Bob Gold & Associates to promote and raise awareness of this year’s Think Asia, Think Hong Kong symposium in Los Angeles on Friday, Sept. 20. The event, which is geared toward businesses looking to enter the Asian market, includes a business symposium, business-matching sessions and networking events. Presenters at this year’s conference include Impossible Foods, which makes meat and dairy substitutes from plant-based sources, and others who will share their experiences of doing business in Asia. The event will also address the latest trends and opportunities in such areas as financial technology, digital entertainment and biotechnology.
Brandware has expanded its relationship with homebuilder Ashton Woods by being named public relations agency partner to the Texas divisions of the company. The agency has already worked with Ashton Woods for three years, leading media relations for the corporate brand and in the Atlanta market. Brandware’s Atlanta-based team will manage media relations and help establish the brand’s thought leadership to assist in promoting new communities and expanding awareness of Ashton Woods across Texas. Brandware’s client roster also includes Mercedes-Benz, Starbucks and XM Satellite Radio.
Hill+Knowlton Strategies, in conjunction with Team GB (Great Britain’s Olympic team), has launched One Year to Go, a campaign to spread awareness of the Tokyo 2020 Olympic Games, which kick off on July 24, 2020. To launch the campaign, Team GB and several Olympians are issuing a newspaper about the countdown to the Olympics in various places across the UK to spread Olympic fever. The campaign will also include such events as a demonstration of some new sports that will appear on the 2020 Olympic lineup and a showreel of highlights from the London 2012 and Rio 2016 Games. There will also be an advertising initiative encouraging the nation to come together behind Team GB. H+K Strategies cites a recently conducted Nielsen study in which 64 percent of respondents said that Team GB brings the nation together.