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The Hong Kong Trade Development Council has selected Bob Gold & Associates to promote and raise awareness of this year’s Think Asia, Think Hong Kong symposium in Los Angeles on Friday, Sept. 20. The event, which is geared toward businesses looking to enter the Asian market, includes a business symposium, business-matching sessions and networking events. Presenters at this year’s conference include Impossible Foods, which makes meat and dairy substitutes from plant-based sources, and others who will share their experiences of doing business in Asia. The event will also address the latest trends and opportunities in such areas as financial technology, digital entertainment and biotechnology.
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Brandware has expanded its relationship with homebuilder Ashton Woods by being named public relations agency partner to the Texas divisions of the company. The agency has already worked with Ashton Woods for three years, leading media relations for the corporate brand and in the Atlanta market. Brandware’s Atlanta-based team will manage media relations and help establish the brand’s thought leadership to assist in promoting new communities and expanding awareness of Ashton Woods across Texas. Brandware’s client roster also includes Mercedes-Benz, Starbucks and XM Satellite Radio.
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Hill+Knowlton Strategies, in conjunction with Team GB (Great Britain’s Olympic team), has launched One Year to Go, a campaign to spread awareness of the Tokyo 2020 Olympic Games, which kick off on July 24, 2020. To launch the campaign, Team GB and several Olympians are issuing a newspaper about the countdown to the Olympics in various places across the UK to spread Olympic fever. The campaign will also include such events as a demonstration of some new sports that will appear on the 2020 Olympic lineup and a showreel of highlights from the London 2012 and Rio 2016 Games. There will also be an advertising initiative encouraging the nation to come together behind Team GB. H+K Strategies cites a recently conducted Nielsen study in which 64 percent of respondents said that Team GB brings the nation together.
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
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