FleishmanHillard and Memo, a platform that gives PR and communications professionals access to earned media insights at the article level, have formed a partnership. Under the partnership, FleishmanHillard will be able to obtain article metrics from publishers on Memo’s data marketplace as well as collaborate with Memo to create custom analyses based on clients’ business goals. Memo has agreements with publishers including Condé Nast, Forbes, New York magazine and the Washington Post. The partnership builds on a pilot period during which FleishmanHillard analyzed the performance of select clients’ earned media and worked with Memo to contextualize article-level data with benchmarks against client competitors, industry topics and publisher readership. Memo will now be built into the core media planning and measurement tool platforms for clients across the agency.
GCI Health is expanding into the German market. Effective Sept. 1, Hamburg-headquartered Hering Schuppener Healthcare will move under the GCI Health umbrella. Both firms are WPP companies. Hering Schuppener co-owner and managing director Horst Müther and managing partner Katharina Tolkmitt will continue to lead the operation, both reporting to GCI Health chief executive officer Wendy Lund. GCI Health’s German division will focus on areas including strategic communications consulting; pharmaceuticals and medical devices; and consumer awareness and wellness. “The pharmaceutical and medical device industries represent a key sector of the healthcare industry in Germany, which makes now the right time to expand our European capabilities,” said Lund.
Prosek Ventures, the investment arm of Prosek Partners, has announced a strategic investment in Qwoted, a business network platform that was launched in Q3 last year by Vested. Prosek Ventures’ investment is intended to accelerate the development of new features, as well as fueling sales, marketing and customer service. As a result of the investment, Jennifer Prosek and Russell Sherman of Prosek Partners will join the five-person Qwoted board alongside Vested’s Dan Simon, Binna Kim and Seth Rosenstein. Qwoted is a free platform that enables reporters to reach expert sources. In addition, it provides PR professionals who work in finance and business with the opportunity to respond to reporter inquiries and offer their clients as sources. Agency users include representatives from Weber Shandwick, Edelman, Hill & Knowlton, FleishmanHillard and FTI.