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Hill+Knowlton Strategies edged out a dozen shops to win the sustainability pitch of Cotton Council International, non-profit that promotes US cotton fiber and manufactured products around the globe.
Launched in November 2018 at the Sourcing USA Summit in Scottsdale, AZ, the US Trust Protocol is designed as an integrated data collection, measurement and verification procedure to document US production practices and their environmental impact. The Protocol is slated to launch in the 2020 growing year.
In selecting H+K to handle the Protocol, Bruce Atherley, CCI executive director, praised the WPP unit’s thoroughness and attention to detail.
“From spending time with growers, brands and the influencer community, they truly demonstrated their understanding of the industry, their expertise in establishing a new voluntary standard and most importantly how to engage brands and retailers," Atherley said in a statement.
Sam Lythgoe, H&K’s global chief business development officer, leads the effort, which includes helping CCI identify and prioritize potential partners and developing a campaign to create awareness, adoption and advocacy of the Protocol.
The firm’s three-year partnership with CCI kicks off Oct. 1. Joanne Davis Consulting handled the pitch for the sustainability account.
4media group completes its acquisition of Family Features Editorial Syndicate... Illumination PR, which represents lifestyle brands, influencers and celebrities, launches DR Media Group... EAG Advertising and Marketing acquires pay-for-performance firm INK inc. Public Relations. 
LLYC launches Signs of Pride, a campaign that revives the original protest banners of the first Pride marches... The Abu Dhabi Chamber of Commerce and Industry forms the Public Relations and Digital Marketing Working Group... Circle of One Marketing, a Miami-based, minority-owned marketing agency, is named official agency of record for Big Brothers Big Sisters of Miami. 
Vogel Group, a DC-headquartered government affairs and consulting firm, forms a strategic partnership with Montreal-based public affairs firm Boléro Stratégies... Matter Communications launches project-based offerings for B2C companies looking to increase brand awareness and visibility... Tucker/Hall, a Tampa-based PR and public affairs firm, opens a new office in Orlando. 
Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
