 |
| Carol McCarthy |
Motion has acquired branding and design consultancy Remedy, which focuses on health, wellness and social change. Motion says the acquisition is intended to help the firm bolster its healthcare practice. The combined agency will be known as Motion, and operate from one Chicago office location. Client lists have also been consolidated. In addition to clients in the healthcare space, Motion has worked with such organizations as The Home Depot, Exelon and Boys & Girls Clubs of America. Remedy’s client roster includes Baxter, Abbott and IBM Watson Health, as well as medical device companies and health systems. Remedy founder and president Carol McCarthy, who started the agency 30 years ago, will join Motion as executive vice president, strategy. No other executive changes are taking place. "Bringing our two agencies together is a perfect fit, strategically, culturally and operationally,” said Motion CEO and founder Kimberly Eberl.
 |
BCW has introduced BCW Eventus, an end-to-end offering from the agency’s sports practice that uses three complementary methodologies to harness the power of global sporting events for all of the parties involved. BCW Eventus ATTRACT is aimed at helping countries and cities attract major events to their home turfs. BCW Eventus ACTIVATE offers assistance in developing a comprehensive strategy that event hosts can use to maximize awareness, engagement and return on investment. BCW Eventus ASSESS employs targeted event evaluation systems, combining primary audience research with advanced data analytics, to monitor communications strategy and impact before, during and after an event. “The fight for attention and engagement is fiercer than ever, so event organizers, host cities and brands require a solid strategy and an integrated, global communications effort for them to benefit fully from their involvement,” said BCW global CEO Donna Imperato.
 |
KCD PR is presenting a panel discussion that will spotlight the changes that have taken place in the tech industry over the past decade. Timed to coincide with the agency’s 10th anniversary celebration, “A Decade Later in Technology: What’s Changed?” brings together industry experts including Teradata leader of product security Brad Rambur, Brain Corp VP of innovation Phil Duffy, Illumina director of cyber security John Caruthers and Forbes technology reporter Tom Taulli to put the industry’s transformations into context. The event, which will take place from 5:30 to 7:30 p.m. on Oct. 21 at the KCD PR offices (610 W. Ash Street, Suite 901, San Diego, CA), also features food, drinks and a technology-themed raffle. To register, RSVP by Oct. 17 to [email protected].
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
Have a comment? Send it to 
No comments have been submitted for this story yet.