Nahigian Strategies has partnered with real estate management firm Carr Companies to open Big Whig Media, a full-service multimedia center located in Washington, D.C.’s Willard Hotel, a block from the White House. The center is geared toward providing associations, businesses and organizations the opportunity to launch and maintain digital content and broadcasting initiatives. It can accommodate digital, television, radio and podcast production, and its global network, Switch, will allow users to share the content they produce with commercial studios as well as national and international programmers. Big Whig Media will also offer in-house media training and production services.
BAM Communications has launched BAMx, an “acceleration team” that offers startups and VCs modular PR and marketing support. Judene Small, who was operations manager at wireless power company uBeam before joining BAM in December 2018, is head of BAMx and Neha Singh is serving as managing director. BAMx is intended to serve as a middle ground for companies who need to implement PR and marketing initiatives, but aren’t able to justify a significant, long-term investment in an agency team. Singh says that BAMx’s modular approach “allows us to build packages to fit every scenario from product launches and funding announcements to pop-up events and content creation.”
George P. Johnson, experiential marketing shop, has pledged $500,000 to the development of an experiential learning lab at California Polytechnic State University. The Experience Innovation Lab will be part of the $125 million William and Linda Frost Center for Research and Innovation, which is under construction. It will be a research and creative space dedicated to designing immersive personal, technological and digital experiences in collaboration with industry partners and GPJ clients. In addition to GPJ’s financial investment in the development of the facility, the agency is also tapping members of their senior leadership team to lend their expertise to the design and development of the lab, acting as mentors and contributors to the programming and use of the space.