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Nahigian Strategies has partnered with real estate management firm Carr Companies to open Big Whig Media, a full-service multimedia center located in Washington, D.C.’s Willard Hotel, a block from the White House. The center is geared toward providing associations, businesses and organizations the opportunity to launch and maintain digital content and broadcasting initiatives. It can accommodate digital, television, radio and podcast production, and its global network, Switch, will allow users to share the content they produce with commercial studios as well as national and international programmers. Big Whig Media will also offer in-house media training and production services.
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| Judene Small |
BAM Communications has launched BAMx, an “acceleration team” that offers startups and VCs modular PR and marketing support. Judene Small, who was operations manager at wireless power company uBeam before joining BAM in December 2018, is head of BAMx and Neha Singh is serving as managing director. BAMx is intended to serve as a middle ground for companies who need to implement PR and marketing initiatives, but aren’t able to justify a significant, long-term investment in an agency team. Singh says that BAMx’s modular approach “allows us to build packages to fit every scenario from product launches and funding announcements to pop-up events and content creation.”
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George P. Johnson, experiential marketing shop, has pledged $500,000 to the development of an experiential learning lab at California Polytechnic State University. The Experience Innovation Lab will be part of the $125 million William and Linda Frost Center for Research and Innovation, which is under construction. It will be a research and creative space dedicated to designing immersive personal, technological and digital experiences in collaboration with industry partners and GPJ clients. In addition to GPJ’s financial investment in the development of the facility, the agency is also tapping members of their senior leadership team to lend their expertise to the design and development of the lab, acting as mentors and contributors to the programming and use of the space.
4media group completes its acquisition of Family Features Editorial Syndicate... Illumination PR, which represents lifestyle brands, influencers and celebrities, launches DR Media Group... EAG Advertising and Marketing acquires pay-for-performance firm INK inc. Public Relations. 
LLYC launches Signs of Pride, a campaign that revives the original protest banners of the first Pride marches... The Abu Dhabi Chamber of Commerce and Industry forms the Public Relations and Digital Marketing Working Group... Circle of One Marketing, a Miami-based, minority-owned marketing agency, is named official agency of record for Big Brothers Big Sisters of Miami. 
Vogel Group, a DC-headquartered government affairs and consulting firm, forms a strategic partnership with Montreal-based public affairs firm Boléro Stratégies... Matter Communications launches project-based offerings for B2C companies looking to increase brand awareness and visibility... Tucker/Hall, a Tampa-based PR and public affairs firm, opens a new office in Orlando. 
Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
