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| John Raffeto (left) and David Herman |
Raffetto Herman Strategic Communications has acquired MIX PR, which will be folded into the firm. MIX principals Hally Wax and Matthew Mors will become senior vice presidents at RH Strategic, based in its Seattle office. The acquisition, intended to deepen the agency’s expertise in cybersecurity, enterprise and emerging technology, will grow its staff to 30 professionals. Wax and Mors founded MIX in 2009 as a spin-out of the former Seattle Text 100 office. It has worked with such brands as the PCI Security Standards Council, Cisco, Malwarebytes and Websense. “The addition of the MIX PR team, combined with our own organic growth, sets us up well to serve our clients’ evolving communications neds,” said John Raffetto, RH Strategic co-founder and CEO John Raffeto. Rick Gould, managing partner of M&A Advisory firm Gould+Partners, advised the buyers and facilitated the transaction.
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Brodeur Partners is launching Active Purpose, a data-driven diagnostic aimed at helping B2B organizations improve their CSR-sustainability communications and reporting efforts. The AP diagnostic will include four key support areas: issues & insights benchmarking, strategic blueprinting, communications campaign planning and stakeholder mapping. The proprietary offering will also include a series of research reports supported by a strategic academic partnership with Baruch College’s Weissman Center for International Business, and its annual CSR-Sustainability Monitor. Brodeur’s first benchmarking research report is scheduled to be released in mid-March. Headquartered in Boston, Brodeur Partners has four U.S. offices and operates in 33 countries globally.
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| Kathy Keating |
ProsInComms, an online community designed to help freelancers and communications pros in the tech industry find jobs, access discounts on software and services, and get small business advice has been launched by FastStart PR founder and principal Kathy Keating. Before founding FastStart, Keating was responsible for global communications, influencer relations, content, M&A communications, and agency management at IBM. The ProsInComms team offers assistance in accounting and finance, employment law, human resources, communications and marketing. Hiring companies and agencies that work in the tech sector are also encouraged to join, post jobs and network with the platform’s members.
4media group completes its acquisition of Family Features Editorial Syndicate... Illumination PR, which represents lifestyle brands, influencers and celebrities, launches DR Media Group... EAG Advertising and Marketing acquires pay-for-performance firm INK inc. Public Relations. 
LLYC launches Signs of Pride, a campaign that revives the original protest banners of the first Pride marches... The Abu Dhabi Chamber of Commerce and Industry forms the Public Relations and Digital Marketing Working Group... Circle of One Marketing, a Miami-based, minority-owned marketing agency, is named official agency of record for Big Brothers Big Sisters of Miami. 
Vogel Group, a DC-headquartered government affairs and consulting firm, forms a strategic partnership with Montreal-based public affairs firm Boléro Stratégies... Matter Communications launches project-based offerings for B2C companies looking to increase brand awareness and visibility... Tucker/Hall, a Tampa-based PR and public affairs firm, opens a new office in Orlando. 
Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
