Elliot Sloane, founder of Sloane & Company, is part of the team launching ThroughCo Communications.
Sloane says that the new consultancy will work to connecting what he calls "through line" between brand storytelling and reputation and valuation
ThroughCo will offer such strategic communications services as PR, investor relations, crisis communication and shareholder management. Its strategic marketing services will include brand-campaign strategy, partnerships and media strategy.
Sloane is managing partner of the new consultancy. Serving as partners are former senior vice president of marketing and brand strategy at Food Network and Cooking Channel Susie Fogelson, and Gary Nelson, who was creative strategy lead at brand strategy firm Fogelson & Co., which Fogelson founded in 2016 after leaving the Food Network.
“The focus of our firm is to work with clients to address a core communications need today: connecting the ‘through line’ between brand storytelling and reputation and valuation,” Sloane told O’Dwyer's.
Sectors ThroughCo will be working with include consumer products, dining & hospitality, energy, entertainment, healthcare and private equity.