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Heather Podesta's Invariant is working Washington for Ready Responders as the on-demand, at-home non-emergency healthcare provider seeks to expand its marketing reach to help ease strain on hospitals during the COVID-19 crisis.
The New Orleans-based firm raised nearly $50M last month via financing from Google Ventures and Deerfield Management to bankroll its expansion beyond southeastern Louisiana, Las Vegas and Reno.
It has targeted New York, Maryland, California and Texas for pushes..
The company says its team of doctors and nurse practitioners connected via tele-health to on-the-scene paramedics and EMTs can keep people suffering from high blood pressure, arthritis, and fever out of emergency and hospital rooms.
Podesta, who worked for Sen. Bill Bradley of New Jersey, heads the Invariant team.
She's joined by Benjamin Klein, who was legislative director for Sen. Byron Dorgan (D-ND); Katie Wise, aide to Rep. Vern Buchanan (R-FL); and Annabell McWherter, staffer for Sen. Johnny Isakson (R-GA).
Anne Kierig, who was senior manager of public policy at Amazon, has joined the American Advertising Federation as VP-government affairs. She takes over for Clark Rector, who is retiring after a 37-year run at AAF.
TikTok USDS Joint Venture LLC, which was established in compliance with the executive order signed by President Trump, has hired Valcour LLC, which has close ties with his administration.
Ballard Partners has signed on gunmaker Sturm, Ruger & Co to advocate on behalf of Second Amendment issues.
Sakura Conservation Strategies has registered Japanese American Confinement Sites Consortium as a client.
Sachs Media has signed on to represent the Tobacco-Free Kids Action Fund to advocate for public policies proven to reduce tobacco use, which is the No. 1 cause of preventable deaths in the US and the rest of the world.
