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Heather Podesta's Invariant is working Washington for Ready Responders as the on-demand, at-home non-emergency healthcare provider seeks to expand its marketing reach to help ease strain on hospitals during the COVID-19 crisis.
The New Orleans-based firm raised nearly $50M last month via financing from Google Ventures and Deerfield Management to bankroll its expansion beyond southeastern Louisiana, Las Vegas and Reno.
It has targeted New York, Maryland, California and Texas for pushes..
The company says its team of doctors and nurse practitioners connected via tele-health to on-the-scene paramedics and EMTs can keep people suffering from high blood pressure, arthritis, and fever out of emergency and hospital rooms.
Podesta, who worked for Sen. Bill Bradley of New Jersey, heads the Invariant team.
She's joined by Benjamin Klein, who was legislative director for Sen. Byron Dorgan (D-ND); Katie Wise, aide to Rep. Vern Buchanan (R-FL); and Annabell McWherter, staffer for Sen. Johnny Isakson (R-GA).


Ballard Partners has added defense technology company Sempre to help it land federal contracts for digital infrastructure projects.
Flock Safety has hired Off Hill Strategies, a boutique lobby firm that boasts of its commitment to conservative principles.
Ballard Partners has signed South Korea’s SK Americas unit for representation on US semiconductor policies and developments.
Ballard Partners has signed to a represent the US unit of Rheinmetall, Germany’s biggest defense contractor, on Army procurement issues.
BGR Group signs on to provide lobbying and PR services for Terzo, an AI financial intelligence platform. Douglas Lute, chair of BGR’s international and defense practices, will join Terzo’s board of directors.



