Boden has put together a COVID-19 Hispanic Public Relations Resource, an online guide to help brands connect with and support the Hispanic community during the crisis. The guide includes tips and insights for communications teams based on perspectives from key Hispanic stakeholders; a downloadable stakeholder list with names of journalists, influencers, organizations and healthcare experts who are trusted sources in the Hispanic community; and interviews with Hispanic journalists and influencers. The agency notes that a new survey from the Pew Research Center says Hispanics are more likely than Americans overall to see coronavirus as a major threat to their health and finances. “We are confident this resource will help brands broaden their message of health and wellness to the right stakeholders, helping them make a positive impact across the Hispanic community,” said Boden president and founder Natalie Boden.
LaVoieHealthScience is partnering with JTC Team to host the April 2020 Virtual Investor Summit on April 22 and 23. The summit, which will run from 10 a.m. to noon and 1 p.m. to 3 p.m. both days, will feature public and private companies from industries including life sciences/biotech, infrastructure and transportation. Management teams will present a live audio webcast accompanied by a slide presentation and be available to participate in virtual Q&A sessions following each presentation. Public companies to present at the summit include Aeterna Zentaris Inc., American Resources Corporation and TFF Pharmaceuticals Inc., while private companies will include Celavie Biosciences & Celavet, Inc., Omega Therapeutics and SIRION Biotech. Investors, media and interested parties can access the event schedule and individual company webcast details at virtualinvestorsummit.com or contact firstname.lastname@example.org.
SamsonPR, a San Francisco-based agency specializing in B2B tech companies, has launched SamsonPR Extension, a program focusing on early-stage tech startups with seed and/or Series A funding. The components of the program include message development, media relations, thought leadership, content development, marketing solutions and social media strategy. SamsonPR has created three new units as part of the effort—SamsonVentures, which lets startups offset the cost of PR services by providing equity, giving the SamsonPR team an investment in exchange for services; SamsonVisibility, which helps startup CEOs and founders build their executive visibility and profile; and SamsonAnalytics, which provides an in-depth analysis of a client's media coverage and share of voice.