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BCW has introduced BCW DX, which is focused on working with companies to accelerate their digital transformation, or “DX,” strategy. The initiative uses BCW’s proprietary software developer research and experience in the developer community to help clients recruit talent and upskill existing staff. It also helps companies test features before going to market and throughout the development and deployment lifecycles. BCW DX also offers employee training and support for rolling out new collaboration tools and customer engagement platforms. “Every company is experiencing disruption as a result of technology transformation,” said BCW global CEO Donna Imperato. “COVID-19 has forced a radical acceleration of that process, which underscores the need for businesses to evolve quickly and to communicate change effectively. BCW DX helps organizations articulate their transformation across a continuum, from customers and employees to supply chain and investors.”
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FLM Harvest has launched the Seed to Succeed 2020 program, which will award $75,000 of in-kind agency services to a nonprofit working in the agriculture, food and rural lifestyle sectors. The agency will work with the grant winner to identify, define and achieve its marketing objectives through offerings that include research, marketing strategy, advertising, creative services, digital, social media and public relations. FLM Harvest is accepting application for the award through June 30 at flmharvest.com/seedtosucceed. The grant recipient will be announced in mid-August with work beginning in September. Questions regarding the program may be directed to [email protected].
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Big Whig Media, a Washington, DC multimedia center and studio production facility, partnered with event company Viva Creative to produce ‘The Call To Unite,’ a 24-hour global livestream created to bring the world together during the COVID-19 crisis. More than 200 hosts and guests participated in the May 1 event, including Oprah Winfrey as well as former Presidents George W. Bush, Bill Clinton, and Jimmy Carter. Big Whig Media provided the base studio for the production and the communications capabilities that delivered it. VIVA Creative directed the development of the overall event and developed its website, Unite.US, where the Call To Unite content is now available on-demand.
Peter Jerome Dowd, who served as managing director of Hill and Knowlton’s Los Angeles office as well as vice president public relations at Texaco, where he was fiscally responsible for its Metropolitan Opera television program, passed away on April 18. Dowd also served as a partner at LA’s Haley, Kiss and Dowd; a senior vice president at Fidelity Investments; and taught public relations at the University of Southern California, Los Angeles and California State University, Fullerton. Memorial contributions can be made to the American Diabetes Association.
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
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