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Mower has launched a webinar series to help brands re-tool their strategies to negotiate the changing economic landscape. “Doing More with Less” offers tips on how firms can get maximum effects from whatever resources they have. The first webinar, “Using Social Media to Make ROI Soar,” will take place May 13 at 1p.m. Hosted by Mower senior digital strategist Matt Babiarz, it will offer insights on positioning a brand’s voice, utilizing marketing opportunities on social media platforms and creating compelling content that improves return on investment. Those interested in participating can sign up here. Upcoming webinars include “Supercharging Social Media” on May 27, “10 Ways Success Planning Drives Efficiency” on June 10 and “How Good Insights Make Great Creative” on June 24—all at 1 p.m. Sign-ups for those programs will be available at mower.com soon.
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InkHouse is hosting a free virtual briefing with San Francisco business and tech press that will discuss what stories are resonating, how companies can stand out and where news media are heading as the pandemic continues. The "Meet the Press" Panel: Pivoting Tech Media Strategies Amid COVID-19 will be moderated by InkHouse vice president of media strategy Caty Dickensheets. Participants include Financial Times Silicon Valley correspondent Patrick McGee; NBC Bay Area anchor and host of “Press:Here” Scott McGrew; Vogue Business innovation editor, Maghan McDowell; Biz Carson, startup/venture capital reporter at Protocol; and Crunchbase late-stage venture reporter, Sophia Kunthara. To register for the May 14 event, which will run from 3 to 3:45 ET (12 tp 12:45 PT) click here.
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Dentsu Aegis Network is taking Female Foundry, its global business growth program, to a virtual online format in response to COVID-19. The program was originally scheduled to make its U.S. debut with a three-day bootcamp for female entrepreneurs in Chicago. The interactive bootcamp, which aims to support 30 entrepreneurs, will now run from July 13 to 31. Female Foundry’s online curriculum will help the selected women develop their strategies, skills, networks and resilience to today’s economic and market challenges. Participants will join six 90-minute live sessions and will undertake individual and small group coursework tasks to build out their peer community. Female-led businesses located in the Eastern and Central U.S. time zones are encouraged to apply. Entries are open through June 15. Interested business owners can submit their application on the Female Foundry website.
4media group completes its acquisition of Family Features Editorial Syndicate... Illumination PR, which represents lifestyle brands, influencers and celebrities, launches DR Media Group... EAG Advertising and Marketing acquires pay-for-performance firm INK inc. Public Relations. 
LLYC launches Signs of Pride, a campaign that revives the original protest banners of the first Pride marches... The Abu Dhabi Chamber of Commerce and Industry forms the Public Relations and Digital Marketing Working Group... Circle of One Marketing, a Miami-based, minority-owned marketing agency, is named official agency of record for Big Brothers Big Sisters of Miami. 
Vogel Group, a DC-headquartered government affairs and consulting firm, forms a strategic partnership with Montreal-based public affairs firm Boléro Stratégies... Matter Communications launches project-based offerings for B2C companies looking to increase brand awareness and visibility... Tucker/Hall, a Tampa-based PR and public affairs firm, opens a new office in Orlando. 
Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
