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Mower has launched a webinar series to help brands re-tool their strategies to negotiate the changing economic landscape. “Doing More with Less” offers tips on how firms can get maximum effects from whatever resources they have. The first webinar, “Using Social Media to Make ROI Soar,” will take place May 13 at 1p.m. Hosted by Mower senior digital strategist Matt Babiarz, it will offer insights on positioning a brand’s voice, utilizing marketing opportunities on social media platforms and creating compelling content that improves return on investment. Those interested in participating can sign up here. Upcoming webinars include “Supercharging Social Media” on May 27, “10 Ways Success Planning Drives Efficiency” on June 10 and “How Good Insights Make Great Creative” on June 24—all at 1 p.m. Sign-ups for those programs will be available at mower.com soon.
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InkHouse is hosting a free virtual briefing with San Francisco business and tech press that will discuss what stories are resonating, how companies can stand out and where news media are heading as the pandemic continues. The "Meet the Press" Panel: Pivoting Tech Media Strategies Amid COVID-19 will be moderated by InkHouse vice president of media strategy Caty Dickensheets. Participants include Financial Times Silicon Valley correspondent Patrick McGee; NBC Bay Area anchor and host of “Press:Here” Scott McGrew; Vogue Business innovation editor, Maghan McDowell; Biz Carson, startup/venture capital reporter at Protocol; and Crunchbase late-stage venture reporter, Sophia Kunthara. To register for the May 14 event, which will run from 3 to 3:45 ET (12 tp 12:45 PT) click here.
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Dentsu Aegis Network is taking Female Foundry, its global business growth program, to a virtual online format in response to COVID-19. The program was originally scheduled to make its U.S. debut with a three-day bootcamp for female entrepreneurs in Chicago. The interactive bootcamp, which aims to support 30 entrepreneurs, will now run from July 13 to 31. Female Foundry’s online curriculum will help the selected women develop their strategies, skills, networks and resilience to today’s economic and market challenges. Participants will join six 90-minute live sessions and will undertake individual and small group coursework tasks to build out their peer community. Female-led businesses located in the Eastern and Central U.S. time zones are encouraged to apply. Entries are open through June 15. Interested business owners can submit their application on the Female Foundry website.
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
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