The Salama bint Hamdan Al Nahyan Foundation, which promotes social development in the United Arab Emirates, has agreed to shell out a one-time $482K payment to Teneo Strategy for more detailed research than what was anticipated in the April 12 engagement letter.


Under that $250K monthly retainer pact, Teneo was to conduct perception research across specific audiences and global markets, as part of its stakeholder research & insight services.

The research bonus will be paid out in three equal installments by Sept. 30.

The Foundation focuses on art, culture, healthcare, early childhood development and heritage. Its Muntada ("forum in Arabia), program features seminars of thought leaders and innovators from the UAE and internationally.

It was founded by the wife of Sheikh Mohamed bi Zayed Al Nahyan, Abu Dhabi's crown prince and deputy supreme commander of the UAE armed forces.

NEOM, the $500B mega-city that is being developed by Saudi Arabia Crown Prince Mohammed bin Salman, is Teneo’s other big-ticket in the Middle East.

The firm received $2M in fees for Neom work during the six-month period ended in January.

The money covered CEO counsel, narrative & messaging, strategic direction & content development, crisis communications, stakeholder engagement in key US markets and outreach to American businesses and think tanks.