Kaylin Trychon
Kaylin Trychon

ROKK Solutions launches a program focused on preparing companies for security incidents and helping them navigate the process of communicating a breach or incident response should one arise. GROKK (a play on the word “grok,” which means to understand something intuitively or by empathy) will be led by ROKK vice president Kaylin Trychon, who helped build the cybersecurity brand at Raytheon Intelligence, Information and Services before coming to the agency. “Cybersecurity is a key topic in Washington, and a strong strategy for managing security breach communications inevitably includes a public affairs focus. This is a unique offering that complements a well-rounded response strategy for breaches,” said ROKK co-founder and partner Ron Bonjean.


Brunswick Group opens an office in Tokyo. The office, which is Brunswick’s sixth in Asia, will enable the firm to better serve Japanese companies, as well as international clients operating in Japan. Located in the heart of the city’s business district, it will be part of the agency’s global Japan team, which is headed by Daisuke Tsuchiya. “The Japanese market has shown strong growth opportunities, including through the COVID-19 pandemic, with a real appetite among clients for the strategic counsel and support that only Brunswick can provide,” said Brunswick senior partner, head of Asia Tim Payne.


Exposure, an independent creative communications agency that connects brands with culture, joins with Sony Music Group and integrated media platform and global live events company AFROPUNK founders Matthew Morgan and Jocelyn Cooper on “Your Voice, Your Power, Your Vote.” The campaign, which is designed to educate, engage and promote civic participation, launched Oct. 13 with the first of a series campaign films that urge voters to take action and use their voice to affect change in their community. Sony Music Group artists featured in the campaign include: Cyndi Lauper, DIPLO, French Montana, Gloria Estefan, Jennifer Hudson, Megan Trainor and Pharrell Williams. “We hope the work encourages a new generation of Americans to vote, share their voice and exercise their power,” said Exposure New York chief creative officer Tom Phillips. The campaign will continue in the weeks leading up to Election Day with a collection of films delivered across multiple platforms and available in English and Spanish.