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| Kaylin Trychon |
ROKK Solutions launches a program focused on preparing companies for security incidents and helping them navigate the process of communicating a breach or incident response should one arise. GROKK (a play on the word “grok,” which means to understand something intuitively or by empathy) will be led by ROKK vice president Kaylin Trychon, who helped build the cybersecurity brand at Raytheon Intelligence, Information and Services before coming to the agency. “Cybersecurity is a key topic in Washington, and a strong strategy for managing security breach communications inevitably includes a public affairs focus. This is a unique offering that complements a well-rounded response strategy for breaches,” said ROKK co-founder and partner Ron Bonjean.
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Brunswick Group opens an office in Tokyo. The office, which is Brunswick’s sixth in Asia, will enable the firm to better serve Japanese companies, as well as international clients operating in Japan. Located in the heart of the city’s business district, it will be part of the agency’s global Japan team, which is headed by Daisuke Tsuchiya. “The Japanese market has shown strong growth opportunities, including through the COVID-19 pandemic, with a real appetite among clients for the strategic counsel and support that only Brunswick can provide,” said Brunswick senior partner, head of Asia Tim Payne.
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Exposure, an independent creative communications agency that connects brands with culture, joins with Sony Music Group and integrated media platform and global live events company AFROPUNK founders Matthew Morgan and Jocelyn Cooper on “Your Voice, Your Power, Your Vote.” The campaign, which is designed to educate, engage and promote civic participation, launched Oct. 13 with the first of a series campaign films that urge voters to take action and use their voice to affect change in their community. Sony Music Group artists featured in the campaign include: Cyndi Lauper, DIPLO, French Montana, Gloria Estefan, Jennifer Hudson, Megan Trainor and Pharrell Williams. “We hope the work encourages a new generation of Americans to vote, share their voice and exercise their power,” said Exposure New York chief creative officer Tom Phillips. The campaign will continue in the weeks leading up to Election Day with a collection of films delivered across multiple platforms and available in English and Spanish.
ICR releases a report that says the SPAC IPO market has been trending upward—and is likely to stay on that track... Washington Women in PR is sponsoring an April 15 event that looks at how women can change the dynamics that often keep them in lower-visibility positions through strategic self-advocacy and organizational awareness... Life Science Cares Boston, an organization supported by LaVoieHeathScience, will convene leaders, employees and partners from across the life sciences industry for its annual Impact Breakfast on April 13 at the Omni Boston Hotel at the Seaport.
Bell Yard Communications and Kysen PR, London-based firms that focus on legal market and litigation PR, are merging. The combined firm will operate as Bell Yard Kysen Communications... FINN Partners launches Travel with Tastemakers, a global report that looks at more than 25 destinations through the eyes of the creatives who shape them... Baker Public Relations, a woman-owned agency based in Albany with offices in Pittsburgh, PA and St. Petersburg, FL, rebrands as The Baker Agency. 
ChangeMakers, an independent shop with 400 professionals across Canada and the U.S., is merging with The Creative Dept., which advises innovative and culture-shaping companies on brand strategy and creative direction... Full Court Press Communications, a Bay Area-based strategic communications firm, celebrates its 25th anniversary... R&J Strategic Communications marks its 40th anniversary by launching its Moments That Made a Difference campaign.
