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| Kaylin Trychon |
ROKK Solutions launches a program focused on preparing companies for security incidents and helping them navigate the process of communicating a breach or incident response should one arise. GROKK (a play on the word “grok,” which means to understand something intuitively or by empathy) will be led by ROKK vice president Kaylin Trychon, who helped build the cybersecurity brand at Raytheon Intelligence, Information and Services before coming to the agency. “Cybersecurity is a key topic in Washington, and a strong strategy for managing security breach communications inevitably includes a public affairs focus. This is a unique offering that complements a well-rounded response strategy for breaches,” said ROKK co-founder and partner Ron Bonjean.
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Brunswick Group opens an office in Tokyo. The office, which is Brunswick’s sixth in Asia, will enable the firm to better serve Japanese companies, as well as international clients operating in Japan. Located in the heart of the city’s business district, it will be part of the agency’s global Japan team, which is headed by Daisuke Tsuchiya. “The Japanese market has shown strong growth opportunities, including through the COVID-19 pandemic, with a real appetite among clients for the strategic counsel and support that only Brunswick can provide,” said Brunswick senior partner, head of Asia Tim Payne.
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Exposure, an independent creative communications agency that connects brands with culture, joins with Sony Music Group and integrated media platform and global live events company AFROPUNK founders Matthew Morgan and Jocelyn Cooper on “Your Voice, Your Power, Your Vote.” The campaign, which is designed to educate, engage and promote civic participation, launched Oct. 13 with the first of a series campaign films that urge voters to take action and use their voice to affect change in their community. Sony Music Group artists featured in the campaign include: Cyndi Lauper, DIPLO, French Montana, Gloria Estefan, Jennifer Hudson, Megan Trainor and Pharrell Williams. “We hope the work encourages a new generation of Americans to vote, share their voice and exercise their power,” said Exposure New York chief creative officer Tom Phillips. The campaign will continue in the weeks leading up to Election Day with a collection of films delivered across multiple platforms and available in English and Spanish.
TEAM LEWIS starts up its AI Practice... Thunderly launches a year-long storytelling campaign focused on how franchising can provide a pathway to business ownership... JIN, a European communications consulting group, introduces "AI Campaigning", a corporate offering designed to model and anticipate stakeholder behavior.
Karsh Hagan and Madden Media join forces as KHM... Endeavor Communications opens an office in the Harbor Point neighborhood of Stamford, CT... Big Red Oak, a Toronto-based communications firm, and D.C. area-based PA firm New Hill Consulting have launched a joint service exclusively for companies in the nuclear energy sector... The Pollack Group has partnered with Brandi AI, a platform for enterprise brand intelligence, AI visibility and Generative Engine Optimization.
Real Chemistry acquires Spurwing Communications, which advises pharmaceutical and healthcare organizations—as well as clients across a broader range of industries—throughout APAC... 5W AI Communications (5WPR) is moving its headquarters from New York to Florida (Miami, Tampa)... Valence Communications, which will focus on biopharmaceutical companies, launches under Matt Middleman, who was founder and CEO at LifeSci Communications.
Moburst, which specializes in digital marketing and AI-powered solutions, acquires Amazon marketing agency Hyperzon... The Public Relations Global Network launches its Health Practice Group, which brings together more than 20 independent agencies across four continents to support health care, life sciences and pharma organizations... ICR’s newly released Q2 2026 SPAC Market Update & Outlook shows a healthy environment for IPOs... Red Banyan, a senior-level crisis management, litigation PR, and reputation management firm, makes its first appearance in the Chambers and Partners listings.
Deerfield Group, a marketing, communications and media firm focused on the healthcare and life sciences sectors, receives a strategic majority investment from Martis Capital, a private equity firm... Bospar and market research firm Propeller Insights release the results of a study that shows public understanding of AI and the role it plays in brand discoverability is lagging behind the progress of the technology itself... Highwire launches AcroIntelligence, a proprietary Large Media Model designed to help companies identify emerging narratives, understand competitive shifts, and make faster, more informed decisions.
