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Rational PR has signed a PR contract worth $65K per month to provide PR and communications support to El Salvador.
The six-month pact calls for drafting press releases, talking points, social media statements and organizing events.
Rational CEO Patrick Dorton heads the El Salvador team that includes Andrew Homan (director of digital media) and Nicolas Fitzgerald (senior director of PR).
In August, El Salvador hired and fired the Sonoran Policy Group, which had a $450K contract.
The Associated Press reported that El Salvador dropped SPG after the wire service requested a comment about the contract from the country’s office of the president.
El Salvador’s president Nayib Bukele, a close ally of president Trump, faces criticism that his “popular policies mask an authoritarian streak,” according to the AP.
Amnesty International reported Oct. 5 that Bukele, who promised to respect human rights when he took office a year ago, is continuing a policy of repression and militarization of public security in El Salvador.


Havas Media Germany has hired Piro Inc. to further the digital push of the Israel Government Advertising Agency to sway US public opinion.
Hogan Lovells has signed a $100K monthly pact to represent Venezuela’s Ministry of Economy and Finance, and its Washington embassy.
Liberia has agreed to pay a $100K monthly retainer to Ballard Partners for counsel on how to improve its relations with the US.
Romania has signed a $565K monthly contract with Eversheds Sutherland for strategic counsel and government relations activities.
The Taipei Economic and Cultural Representative Office has enlisted Checkmate Government Relations for strategic counsel under a six-month pact worth $300K.



