Rational PR has signed a PR contract worth $65K per month to provide PR and communications support to El Salvador.
The six-month pact calls for drafting press releases, talking points, social media statements and organizing events.
Rational CEO Patrick Dorton heads the El Salvador team that includes Andrew Homan (director of digital media) and Nicolas Fitzgerald (senior director of PR).
In August, El Salvador hired and fired the Sonoran Policy Group, which had a $450K contract.
The Associated Press reported that El Salvador dropped SPG after the wire service requested a comment about the contract from the country’s office of the president.
El Salvador’s president Nayib Bukele, a close ally of president Trump, faces criticism that his “popular policies mask an authoritarian streak,” according to the AP.
Amnesty International reported Oct. 5 that Bukele, who promised to respect human rights when he took office a year ago, is continuing a policy of repression and militarization of public security in El Salvador.