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Edelman agreed this month to provide communications services to Neom, the $500B mega-city that is the linchpin of Saudi Arabia Crown Prince Mohammed bin Salman’s plan to diversify the Kingdom’s oil-based economy.
Fees for strategic counsel, media relations, stakeholder engagement and content development are capped at $75K per-month under the pact that runs through February.
A formal contract between the No. 1 independent PR firm and Neom, which is owned by Saudi Arabia’s sovereign wealth fund, is currently under negotiation.
Neom was the site of a Nov. 22 secret meeting between Prince Salman, Israel prime minister Benjamin Netanyahu and Mossad spy agency chief Yossi Cohen, according to reports in the Israeli press. The Saudis say such a meeting never took place.
Edelman already works for Saudi Basic Industries, which earlier this year hired it to a $5.6M pact for strategic communications surrounding the B20 summit.
The B20 group represented the business voice at the B20 Summit that ran from Nov. 20-21 in Riyadh.
Edelman joins the Neom PR team that includes Ruder Finn, which has a $1.7M one-year pact for website management and social media, and Teneo, holder of six-month $840K contract for managing the planned city’s communications department.
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Rational 360 has ironed out its six-month $1.2M contract with Saudi Arabia’s Public Investment Fund to position it as a “sophisticated global investment fund.”
APCO has signed on to promote this month’s visit of Ahmed Al Khateeb, head of Saudi Arabia’s Ministry of Tourism, to the US.
The Dominican Republic’s Ministry of Tourism has signed on Montieth & Co. for strategic communications and media relations duties as chaos grips neighboring Haiti.
Edelman is negotiating a formal contract with the Bahamas for strategic communications on issues impacting its reputation abroad.
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