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Edelman agreed this month to provide communications services to Neom, the $500B mega-city that is the linchpin of Saudi Arabia Crown Prince Mohammed bin Salman’s plan to diversify the Kingdom’s oil-based economy.
Fees for strategic counsel, media relations, stakeholder engagement and content development are capped at $75K per-month under the pact that runs through February.
A formal contract between the No. 1 independent PR firm and Neom, which is owned by Saudi Arabia’s sovereign wealth fund, is currently under negotiation.
Neom was the site of a Nov. 22 secret meeting between Prince Salman, Israel prime minister Benjamin Netanyahu and Mossad spy agency chief Yossi Cohen, according to reports in the Israeli press. The Saudis say such a meeting never took place.
Edelman already works for Saudi Basic Industries, which earlier this year hired it to a $5.6M pact for strategic communications surrounding the B20 summit.
The B20 group represented the business voice at the B20 Summit that ran from Nov. 20-21 in Riyadh.
Edelman joins the Neom PR team that includes Ruder Finn, which has a $1.7M one-year pact for website management and social media, and Teneo, holder of six-month $840K contract for managing the planned city’s communications department.
KARV is providing strategic communications to the American-Uzbek Business and Investment Council to promote US economic ties with the central Asian country.
Bethesda-based Tricuro has signed on South Korea for strategic communications support, messaging development, and media outreach related to US-Korea economic relations.
Ballard Partners has signed on to represent Turkiye’s Ministry of National Defense on matters regarding security issues related to the U.S.
The Kurdistan Regional Government of Iraq, which has been hit hard by the US/Iran war, has retained Continental Strategy to promote its interests among US policymakers, business leaders and key decision-makers.
Qorvis has signed a $35K per-month agreement to provide strategic communications to Morocco to further its effort to enhance its relationship with the US.
