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| Willie Brown |
Unifire Advisors, a bipartisan public affairs firm targeting corporate clients who need help navigating the increasingly polarized political landscape in Washington, is being launched by Ed Rollins, who managed Ronald Reagan’s 1984 presidential campaign, and former San Francisco mayor Willie Brown. Unifire partners include Brent Lowder and Eric Beach, both of whom worked with Rollins on the pro-Trump Great America PAC, and Michael McClelland, who was a principal, along with Brown, at Brown McClelland Acquisition Partners, a strategic advisory firm. “I have seen the levers of power shift back and forth for decades,” Rollins told The Hill. “Lasting organizations are ones that navigate both sided of the aisle well—which is what we will do at Unifire Advisors.”
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Kam Global Strategies, an Israel-based strategic communications firm, and Moroccan marketing and PR agency Brand & Image have formed a strategic partnership, which they say is the first ever between PR companies from the two countries. The companies will work together to help businesses and organizations establish and build their images through such channels as traditional and social media, influencers, events, and specialized tours to each other's countries. Fluent in English, French, Hebrew and Arabic, the partners will be able to communicate to diverse audiences. "Israelis and Moroccans have much to communicate about now that relations between our two nations have risen to a new level," said Kam Global Strategies president Laura Kam. “Our combined long-term experience and exposure to our respective markets will create real added value for both agencies and will greatly benefit all type of entities wanting to do business in either country," said Brand & Image director general Rajaa Charifi.
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PRSA has opened up entries for the organization’s 2021 Silver and Bronze Anvil Awards. The Silver Anvils recognize the best PR campaigns of the year. A new category that has been added this year is for Most Effective Diversity, Equity and Inclusion Campaign. The Bronze Anvil Awards have added several new categories for the 2021 awards, including Best Use of Social Platform, Digital Newsletters, Brand Video, Best Tactical Pivot and TikTok Engagement. Complete category descriptions, entry deadlines and other information for the Silver and Bronze Anvil Awards can be found here.
Ruder Finn launches rf.Voices, an integrated influence offering that brings together AI-powered influencer marketing, customer advocacy and paid amplification under one measurable framework... The Pollack Group is accepting applications through March 31 for The Big Red Grant, a $40,000 pro bono strategic PR and marketing engagement program awarded to a nonprofit organization ready for growth... D S Simon Media releases a report that says almost seven in ten producers (68 percent) are more interested in airing a story when they know it has been optimized for AI.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
KITH, which provides corporate reputation and crisis preparation services, is now owned by CEO Stephanie Craig, who has been with the firm since 2021... The Marketing Cloud, a part of Stagwell, introduces several expansions to Agent Cloud, the platform it launched in October 2025 to simplify access to its AI tools and marketing assistants.... Notified launches its AI Press Release Optimizer.
V2 Communications launches its AI Visibility Solution and Earned Media at Scale, two service offerings designed to help companies increase visibility and credibility in generative search... The Public Relations Global Network brings on Greenough Communications as its Boston member agency... DBC is relaunching The DBC Industry Calendar as a free site to help communicators more easily discover relevant events and awards in the cluttered event landscape driven by the growth of webinars and online events. 
