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| Willie Brown |
Unifire Advisors, a bipartisan public affairs firm targeting corporate clients who need help navigating the increasingly polarized political landscape in Washington, is being launched by Ed Rollins, who managed Ronald Reagan’s 1984 presidential campaign, and former San Francisco mayor Willie Brown. Unifire partners include Brent Lowder and Eric Beach, both of whom worked with Rollins on the pro-Trump Great America PAC, and Michael McClelland, who was a principal, along with Brown, at Brown McClelland Acquisition Partners, a strategic advisory firm. “I have seen the levers of power shift back and forth for decades,” Rollins told The Hill. “Lasting organizations are ones that navigate both sided of the aisle well—which is what we will do at Unifire Advisors.”
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Kam Global Strategies, an Israel-based strategic communications firm, and Moroccan marketing and PR agency Brand & Image have formed a strategic partnership, which they say is the first ever between PR companies from the two countries. The companies will work together to help businesses and organizations establish and build their images through such channels as traditional and social media, influencers, events, and specialized tours to each other's countries. Fluent in English, French, Hebrew and Arabic, the partners will be able to communicate to diverse audiences. "Israelis and Moroccans have much to communicate about now that relations between our two nations have risen to a new level," said Kam Global Strategies president Laura Kam. “Our combined long-term experience and exposure to our respective markets will create real added value for both agencies and will greatly benefit all type of entities wanting to do business in either country," said Brand & Image director general Rajaa Charifi.
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PRSA has opened up entries for the organization’s 2021 Silver and Bronze Anvil Awards. The Silver Anvils recognize the best PR campaigns of the year. A new category that has been added this year is for Most Effective Diversity, Equity and Inclusion Campaign. The Bronze Anvil Awards have added several new categories for the 2021 awards, including Best Use of Social Platform, Digital Newsletters, Brand Video, Best Tactical Pivot and TikTok Engagement. Complete category descriptions, entry deadlines and other information for the Silver and Bronze Anvil Awards can be found here.
The Communications Group, a Little Rock-based shop releases its first Public Affairs Marketing Trends Report... The Worldcom Public Relations Group votes Paris-based firm SEITOSEI•ACTIFIN into its global partnership... PRNEWS, a European PR-tech firm, relocates its U.S. headquarters to downtown Miami.
af&co., a San Francisco-based hospitality marketing and PR agency founded by Andrew Freeman, is marking its 20th anniversary... Notified launches Syndicated Articles... Crosby Marketing Communications selects four students from Anne Arundel Community College for its marketing scholars program.
KCSA Strategic Communications launches the KCSA AI Lab, which will develop proprietary AI systems to expand what strategic communications can achieve for PR and IR clients... Clipbook, a vertical AI platform for strategic communications and public affairs, closes a $3.3 million seed round co-led by Mark Cuban, Commonweal Ventures and Carpenter Capital... VizSense, a Boston-based AI influencer marketing agency, teams up with holographic storytelling company Geminai, to launch what they say is the next frontier in brand experiences: interactive holograms powered by AI.
Ways Marketing Solutions, a Saudi Arabia-based marketing and communications group, teams with H&K alum James Drewer and Cake founder Mike Mathieson, to launch Ways Global Communications with HQs in London and Riyadh... UNICEPTA, a media intelligence provider within Stagwell’s The Marketing Cloud, launches an integration with Microsoft 365 Copilot... MAD Global CEO Mike DuHaime has been named to New Jersey Governor-Elect Mikie Sherrill’s transition team.
Ogilvy launches CultureCurrent, a social-first earned media offering that integrates cutting-edge technology with human cultural intuition to listen, identify, activate and amplify brand stories.... Forward Global, a risk and reputation management advisory firm, opens in Abu Dhabi... Lyons Broadcast PR marks its 20th anniversary with the introduction of new virtual production technology, enhanced media outreach tools, and integrated broadcast-digital strategies.
