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| Willie Brown |
Unifire Advisors, a bipartisan public affairs firm targeting corporate clients who need help navigating the increasingly polarized political landscape in Washington, is being launched by Ed Rollins, who managed Ronald Reagan’s 1984 presidential campaign, and former San Francisco mayor Willie Brown. Unifire partners include Brent Lowder and Eric Beach, both of whom worked with Rollins on the pro-Trump Great America PAC, and Michael McClelland, who was a principal, along with Brown, at Brown McClelland Acquisition Partners, a strategic advisory firm. “I have seen the levers of power shift back and forth for decades,” Rollins told The Hill. “Lasting organizations are ones that navigate both sided of the aisle well—which is what we will do at Unifire Advisors.”
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Kam Global Strategies, an Israel-based strategic communications firm, and Moroccan marketing and PR agency Brand & Image have formed a strategic partnership, which they say is the first ever between PR companies from the two countries. The companies will work together to help businesses and organizations establish and build their images through such channels as traditional and social media, influencers, events, and specialized tours to each other's countries. Fluent in English, French, Hebrew and Arabic, the partners will be able to communicate to diverse audiences. "Israelis and Moroccans have much to communicate about now that relations between our two nations have risen to a new level," said Kam Global Strategies president Laura Kam. “Our combined long-term experience and exposure to our respective markets will create real added value for both agencies and will greatly benefit all type of entities wanting to do business in either country," said Brand & Image director general Rajaa Charifi.
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PRSA has opened up entries for the organization’s 2021 Silver and Bronze Anvil Awards. The Silver Anvils recognize the best PR campaigns of the year. A new category that has been added this year is for Most Effective Diversity, Equity and Inclusion Campaign. The Bronze Anvil Awards have added several new categories for the 2021 awards, including Best Use of Social Platform, Digital Newsletters, Brand Video, Best Tactical Pivot and TikTok Engagement. Complete category descriptions, entry deadlines and other information for the Silver and Bronze Anvil Awards can be found here.
Brunner, a Pittsburgh-based integrated marketing agency, acquires AdSkate, an AI-powered creative analytics and marketing intelligence platform that helps brands and agencies optimize advertising performance... Augustine Agency launches Flavor Theory, a foodservice marketing practice aimed at helping restaurants, food manufacturers, distributors and institutional dining organizations grow their brands and businesses... The Acceleration Community of Companies releases a report finding that almost half (49 percent) of Gen Z sports fans say they have become interested in a new sport or athlete because of fan-created content or something entirely outside the sport. 
VPE Communications, which helps organizations authentically connect with diverse audiences, celebrates 38 years in business and announces a new ownership structure... Praytell expands into the Asian market with the opening of a new office in Singapore... The International Public Relations Network unveils a new visual identity and redesigned website. 
SourceCode Communications launches SourceCode Germany, establishing the agency's first office in continental Europe... Clario Group acquires Ted Miller Group, a Miami-founded agency focused on clients in the technology, travel & leisure and financial services sectors... Global Situation Room’s Global Risk Advisory Council is hosting a July 23 webinar that will go over the results of its new Reputation Risk Index.
Havas acquires MUT, a Barcelona-based firm focused on experiential marketing and sustainable events... IPREX lauches its AI Task Force...D S Simon Media, one of the first companies to produce a satellite media tour, celebrates its 40th anniversary... Washington Women in Public Relations is sponsoring an event that shows communications pros who work with associations how they can get their messages across clearly, credibly and courageously. “How Associations Lead with Strategic Storytelling,” at 6 p.m. on July 16.
TEAM LEWIS starts up its AI Practice... Thunderly launches a year-long storytelling campaign focused on how franchising can provide a pathway to business ownership... JIN, a European communications consulting group, introduces "AI Campaigning", a corporate offering designed to model and anticipate stakeholder behavior.
