 |
| Willie Brown |
Unifire Advisors, a bipartisan public affairs firm targeting corporate clients who need help navigating the increasingly polarized political landscape in Washington, is being launched by Ed Rollins, who managed Ronald Reagan’s 1984 presidential campaign, and former San Francisco mayor Willie Brown. Unifire partners include Brent Lowder and Eric Beach, both of whom worked with Rollins on the pro-Trump Great America PAC, and Michael McClelland, who was a principal, along with Brown, at Brown McClelland Acquisition Partners, a strategic advisory firm. “I have seen the levers of power shift back and forth for decades,” Rollins told The Hill. “Lasting organizations are ones that navigate both sided of the aisle well—which is what we will do at Unifire Advisors.”
 |
Kam Global Strategies, an Israel-based strategic communications firm, and Moroccan marketing and PR agency Brand & Image have formed a strategic partnership, which they say is the first ever between PR companies from the two countries. The companies will work together to help businesses and organizations establish and build their images through such channels as traditional and social media, influencers, events, and specialized tours to each other's countries. Fluent in English, French, Hebrew and Arabic, the partners will be able to communicate to diverse audiences. "Israelis and Moroccans have much to communicate about now that relations between our two nations have risen to a new level," said Kam Global Strategies president Laura Kam. “Our combined long-term experience and exposure to our respective markets will create real added value for both agencies and will greatly benefit all type of entities wanting to do business in either country," said Brand & Image director general Rajaa Charifi.
 |
PRSA has opened up entries for the organization’s 2021 Silver and Bronze Anvil Awards. The Silver Anvils recognize the best PR campaigns of the year. A new category that has been added this year is for Most Effective Diversity, Equity and Inclusion Campaign. The Bronze Anvil Awards have added several new categories for the 2021 awards, including Best Use of Social Platform, Digital Newsletters, Brand Video, Best Tactical Pivot and TikTok Engagement. Complete category descriptions, entry deadlines and other information for the Silver and Bronze Anvil Awards can be found here.
53Six, a Dublin- and London-based sports marketing agency, is acquired by Irish experience and entertainment group FUEL... Blue Highway Advisory releases a report that looks at how the shift from CEO to AI has changed the way in which consumers access information, and offers advice on how to handle the new landscape... Get Engaged, whose services include campaign ideation, social media management, influencer marketing, celebrity partnerships, content production and paid media, joins SAMY, a social-first agency headquartered in Madrid. 
The Hoffman Agency, a Silicon Valley-based firm with offices in Europe, Asia and the U.S., teams up with United Partners Network, a global community of independent communications agencies... ChangeMakers acquires R&G Strategic, a Halifax, Nova Scotia-based firm with a practice that spans ESG and sustainability strategy and reporting; stakeholder engagement; climate and GHG consulting; sustainability campaigns; branding; communications; and marketing... AltaVista Strategic Partners, a Baltimore-based firm, opens an second office in Tampa, effective Oct. 15.
Curley & Pynn Public Relations Management rebrands as Biplane focused specifically on helping nonprofits build visibility, reputation and trust to advance their philanthropy... SKDK launches a payer negotiation practice that is designed to support health systems as they navigate increasingly complex negotiations with insurers... ChangeMakers, a strategy and communications firm with over 400 professionals across North America, launches RepScore.
Prosek Partners opens in San Francisco under the leadership of partner Nadia Damouni... Caliber Corporate Advisers, which works with clients in the fintech and financial services sectors, introduces the Caliber Authority Index (Caliber AI), a proprietary measurement platform... Herbie Thiele Consulting, a public affairs firm blending lobbying and communications, is launched by the longtime Sachs Media partner.
Bospar expands its Audit*E tool for small- and medium-sized businesses, which provides comprehensive visibility scoring, competitive analysis and platform-specific improvement recommendations, giving users actionable intelligence to help with brand positioning.... 5W is increasing its presence in Tampa and the Florida market....PR Consultants Group, a nationwide network of senior-level public relations, strategic communications and marketing specialists in more than 50 U.S. markets, has brought on 13 independently owned public relations firms across 13 markets and 12 states so far in 2026.
