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Huawei Technologies has hired WPP’s ADLAB LLC digital marketing shop for a one-year campaign to bolster its image in the US.
That company is the Plano, TX-based affiliate of the Chinese smartphone/telecom equipment maker that was sanctioned by the Trump administration.
Under the master services agreement, ADLAB stands ready to provide PR, issues counseling, crisis management, corporate positioning, consumer marketing solutions, merger and acquisitions communications, and government lobbying services, as specified under individual statement of work orders.
The one-year contract began Jan. 25 and is handled by ADLAB’s Brian Breach and Nicolas Lawhead in the Portland, OR office.
According to his federal filing, Lawhead leads client/agency communications, provides insight in the development of deliverables, and handles project oversight and the edit of creative concepts.
Ruder Finn signed a $1.4M contract with Huawei Technologies in November to provide communications services. That work covers strategic counsel; media relations; influencer & key opinion leader outreach; industry analyst relations; thought leadership; data insights, audience analysis, assessment, measurement; content strategy, development & management; issues management; and crisis communications.
Racepoint Global also inked a one-year contract in November worth $2.7M for Huawei Technologies for PR, marketing, events, video and social media work.
Adam Shapiro, who helped develop FGS Global’s digital strategy, has joined Reevemark as its digital head.
Avika Dua, who was digital director for New York governor Kathy Hochul, has joined SKDK as a VP to work on both political and corporate campaigns.
Maxwell Nunes, who was director of paid media for South Bend mayor Pete Buttigieg’s bid for the Democratic presidential nomination, has joined SKDK as executive VP.
Erin Gentry, one-time US president of Hill+Knowlton Strategies, has joined digital marketing shop Acronym as COO.
TikTok CEO Shou Zi Chew has agreed to appear before the House Energy and Commerce Committee on March 23 to testify on the company’s consumer privacy and data security practices, as well as its ties with China's government.
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Feb. 2, 2021, by Joe Honick
We are no doubt logically concerned about foreign interests stealing from us, but wonder as well: Are we not doing the same thing? If not, why not?