Huawei Technologies has hired WPP’s ADLAB LLC digital marketing shop for a one-year campaign to bolster its image in the US.
That company is the Plano, TX-based affiliate of the Chinese smartphone/telecom equipment maker that was sanctioned by the Trump administration.
Under the master services agreement, ADLAB stands ready to provide PR, issues counseling, crisis management, corporate positioning, consumer marketing solutions, merger and acquisitions communications, and government lobbying services, as specified under individual statement of work orders.
The one-year contract began Jan. 25 and is handled by ADLAB’s Brian Breach and Nicolas Lawhead in the Portland, OR office.
According to his federal filing, Lawhead leads client/agency communications, provides insight in the development of deliverables, and handles project oversight and the edit of creative concepts.
Ruder Finn signed a $1.4M contract with Huawei Technologies in November to provide communications services. That work covers strategic counsel; media relations; influencer & key opinion leader outreach; industry analyst relations; thought leadership; data insights, audience analysis, assessment, measurement; content strategy, development & management; issues management; and crisis communications.
Racepoint Global also inked a one-year contract in November worth $2.7M for Huawei Technologies for PR, marketing, events, video and social media work.