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Teneo is handling communications surrounding the United Arab Emirates’ “Golden Jubilee” to celebrate its accomplishments over the last 50 years, including the launch of the Hope Probe that is currently orbiting Mars.
The UAE is the first Arab and Muslim-majority nation to explore space via a partnership with the US and France.
The country’s “National Day” is Dec. 2.
Teneo began providing anniversary services on Jan. 1 and will continue handling communications strategy, advisory, planning and narrative development services through Feb. 28.
That effort is worth $150M a month.
The work is in addition to its existing base retainer of $250K per month that Teneo receives from the Salama Bint Hamdan Al Nahyan Foundation under a pact that went into effect on April 12, 2020.
Sheikha Salama bint Hamdan Al Nahyan is the wife of Sheikh Mohamed bin Zayed Al Nahyan, crown prince of Abu Dhabi and deputy supreme commander of the UAE armed forces.
Teneo also signed on for a two-month “transformation services” project with the UAE worth $500K for the Jan. 31 to March 30 period.
That project covers “organizational visioning and articulation of outcomes, diagnostic analysis of the current state, and design of a roadmap to bring about transformation objectives,” according to the firm's Jan. 28 amended engagement letter with the Foundation.
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