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| Eric Green, Sunny Jenkins, Wally Hasselbring |
The Right Now, a bi-coastal agency serving lifestyle, entertainment and talent brands, launches. The agency is headed up by Eric Green, who leads the entertainment division; Sunny Jenkins, who is in charge of the brand division; and Wally Hasselbring, who oversees the creative and digital teams. Green was previously president at BWR Public Relations. Jenkins was the North American practice lead at BCW Global, overseeing BCW Entertainment (formerly BWR Public Relations). Hasselbring oversaw marketing efforts at Pray.com and then started up wally.studio, an independent consultancy specializing in creative direction, graphic design, and marketing program management for agencies and brands. The Right Now launches with a roster of clients including: UGG, Erewhon Markets, HBO Max and FOX Entertainment’s streaming service Tubi. It has also formed a strategic partnership with Sam Srinivasan’s Sechel Public Relations to round out talent and entertainment offerings.
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| Rachael Cassidy |
Mission North launches a corporate reputation practice, which is focused on high-growth science and technology companies. The practice offers strategic advisory and communications services across corporate social impact programs, crisis and complex issues management, cyber incident preparedness and response, IPO and M&A transactions, and DE&I. Its team is experienced in corporate positioning and storytelling, media and influencer relations, content and digital strategy. Mission North senior vice president Rachael Cassidy will lead the studio alongside co-CEO Bill Bourdon and senior vice president Melissa Musiker. "We're codifying what Mission North has been doing for our clients for almost 20 years — helping them build brand trust and resiliency at every stage of growth," said Bourdon.
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| Don Williams |
Glodow Nead Communications, headquartered in San Francisco, has opened a Southern California office in San Diego. The agency has appointed Don Williams to head its efforts in the region as well as in Latin America. GNC also operates offices in New York, Shanghai and Singapore. "Establishing a greater presence in a region that stretches from Southern California to Latin America is a logical next step in our agency’s growth," said Glodow Nead Communications co-principal Jeff Nead. "Increasing our presence in these regions will further leverage our ability to generate new business and recruit top talent.”
Praytell expands its Influence Department—which unites media, creators and social under one team... LRJ PR & Communications and Canopy Brand Group form an alliance that the firms say will bridge the operational divide between high-end brand design and strategic public relations... Twin Minds Media, Hispanic market specialist, increases the scope of its services in an effort to help brands build deeper connections with audiences through culture, storytelling, media and experiences. 
The People Platform, part of Stagwell's The Marketing Cloud, rebrands as Numetrix... Zapwater Communications has earned 17 finalist honors across two PR competitions: eight at the 68th Annual Golden Trumpet Awards, presented by the Publicity Club of Chicago, and nine at the 2026 PRSA Chicago Skyline Awards.. The Florida Public Relations Association presented 122 awards to individuals and teams from across the state at its 69th annual Golden Image and 3rd Annual Pinnacle Awards gala.
The Motion Agency acquires Vehr Communications, a Cincinnati-based strategic communications firm, effective Oct. 1... Lyceus Group, which specializes in financial services, is named a finalist for Public Relations Campaign at the 2026 ThinkAdvisor Luminaries Awards... IPSY, a curated beauty membership platform, launches IPSY Marketing Solutions, a full-funnel marketing and sales acceleration engine. 
Fire on the Hill, which has offices in London, Manchester, New York and Paris, is providing pro bono communications support to the Intergenerational Foundation, the UK's leading authority on intergenerational fairness... The PRSA-NY Big Apple Awards Gala on Sept. 17 will have Gio Benitez, co-anchor of the weekend edition of “Good Morning America” and ABC News transportation correspondent, serving as emcee... CasePR, a boutique litigation communications firm, launches in Portland, OR.
inFocus, which works with entertainment, media and innovation brands in the US Hispanic market and Latin America, expands into Mexico... Modern Currency Public Relations, which will celebrate its 10th anniversary in 2027, launches an AI visibility & generative engine optimization practice... Adfactors PR, India’s largest reputation and critical issues advisory, acquires Australian communication consultancy SenateSHJ.
