|Eric Green, Sunny Jenkins, Wally Hasselbring|
The Right Now, a bi-coastal agency serving lifestyle, entertainment and talent brands, launches. The agency is headed up by Eric Green, who leads the entertainment division; Sunny Jenkins, who is in charge of the brand division; and Wally Hasselbring, who oversees the creative and digital teams. Green was previously president at BWR Public Relations. Jenkins was the North American practice lead at BCW Global, overseeing BCW Entertainment (formerly BWR Public Relations). Hasselbring oversaw marketing efforts at Pray.com and then started up wally.studio, an independent consultancy specializing in creative direction, graphic design, and marketing program management for agencies and brands. The Right Now launches with a roster of clients including: UGG, Erewhon Markets, HBO Max and FOX Entertainment’s streaming service Tubi. It has also formed a strategic partnership with Sam Srinivasan’s Sechel Public Relations to round out talent and entertainment offerings.
Mission North launches a corporate reputation practice, which is focused on high-growth science and technology companies. The practice offers strategic advisory and communications services across corporate social impact programs, crisis and complex issues management, cyber incident preparedness and response, IPO and M&A transactions, and DE&I. Its team is experienced in corporate positioning and storytelling, media and influencer relations, content and digital strategy. Mission North senior vice president Rachael Cassidy will lead the studio alongside co-CEO Bill Bourdon and senior vice president Melissa Musiker. "We're codifying what Mission North has been doing for our clients for almost 20 years — helping them build brand trust and resiliency at every stage of growth," said Bourdon.
Glodow Nead Communications, headquartered in San Francisco, has opened a Southern California office in San Diego. The agency has appointed Don Williams to head its efforts in the region as well as in Latin America. GNC also operates offices in New York, Shanghai and Singapore. "Establishing a greater presence in a region that stretches from Southern California to Latin America is a logical next step in our agency’s growth," said Glodow Nead Communications co-principal Jeff Nead. "Increasing our presence in these regions will further leverage our ability to generate new business and recruit top talent.”