Sunwest Communications of Dallas acquires Shiroma Southwest, which is also located in the city. Shiroma Southwest founder Mary Shiroma will assume the role of senior counsel and continue to serve as a hands-on strategic leader. Shiroma’s four employees will also join the Sunwest team. In the new merged firm structure, clients and account teams will remain the same, and the Shiroma team will move into the Sunwest office later this year. “Shiroma’s success is thanks to Mary, and to the experienced team of PR professionals she’s built and developed,” said Sunwest owner and CEO Crayton Webb. “Beyond an alignment in services and practice areas, Sunwest and Shiroma share a similar corporate culture grounded in family, values and integrity.”
ADMERASIA, an Asian American-owned marketing and advertising agency, wins Omnicom's 3 in 5 Challenge, an initiative focused on increasing Asian-American representation in advertising. “Invisible,” Admerasia’s PSA, will be featured in over $1 million worth of donated ad space. The spot will run through this month, which is Asian American Pacific Islander Heritage Month, across more than 35 national media partners, including The Washington Post, Verizon Media, Buzzfeed and Meredith. “I see this as a starting point to tell authentic Asian stories across all media,” said Marina Maher Communications SVP and creative director Daniel Oh, who was one of the judges who picked the 3 in 5 Challenge winner. “We’re not asking for a hand-out—this is a call-to-action to create with the AAPI community in mind.” The PSA can be seen here.
ResultsCX expandsdigital and social media experience management operations to include reputation management and content moderation. The company says that its omnichannel CX platform helps brands maximize social experience management through a suite of solution sets that monitors customer concerns and inquiries and provides resolution-centered responses through omnichannel conversations. The platform facilitates customer communications with brands through email, messaging, mobile apps, telephones, social media channels, digital brand properties and live chat. “Brands that get social care right are the ones that will lead in customer loyalty and have great leverage over their competition,” said ResultxCX chief revenue officer Blayne Shell.