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| Mary Shiroma |
Sunwest Communications of Dallas acquires Shiroma Southwest, which is also located in the city. Shiroma Southwest founder Mary Shiroma will assume the role of senior counsel and continue to serve as a hands-on strategic leader. Shiroma’s four employees will also join the Sunwest team. In the new merged firm structure, clients and account teams will remain the same, and the Shiroma team will move into the Sunwest office later this year. “Shiroma’s success is thanks to Mary, and to the experienced team of PR professionals she’s built and developed,” said Sunwest owner and CEO Crayton Webb. “Beyond an alignment in services and practice areas, Sunwest and Shiroma share a similar corporate culture grounded in family, values and integrity.”
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ADMERASIA, an Asian American-owned marketing and advertising agency, wins Omnicom's 3 in 5 Challenge, an initiative focused on increasing Asian-American representation in advertising. “Invisible,” Admerasia’s PSA, will be featured in over $1 million worth of donated ad space. The spot will run through this month, which is Asian American Pacific Islander Heritage Month, across more than 35 national media partners, including The Washington Post, Verizon Media, Buzzfeed and Meredith. “I see this as a starting point to tell authentic Asian stories across all media,” said Marina Maher Communications SVP and creative director Daniel Oh, who was one of the judges who picked the 3 in 5 Challenge winner. “We’re not asking for a hand-out—this is a call-to-action to create with the AAPI community in mind.” The PSA can be seen here.
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ResultsCX expandsdigital and social media experience management operations to include reputation management and content moderation. The company says that its omnichannel CX platform helps brands maximize social experience management through a suite of solution sets that monitors customer concerns and inquiries and provides resolution-centered responses through omnichannel conversations. The platform facilitates customer communications with brands through email, messaging, mobile apps, telephones, social media channels, digital brand properties and live chat. “Brands that get social care right are the ones that will lead in customer loyalty and have great leverage over their competition,” said ResultxCX chief revenue officer Blayne Shell.
KNB Communications acquires Roketto, a digital agency specializing in generative engine optimization, web design and development, digital advertising and inbound marketing strategy. The combined agency rebrands as Sōvyn... Krupp Agency, an independent New York shop, celebrates its 30th anniversary.... The Worldcom Public Relations Group adds CARRALSIERRA in Mexico City and We Are DNA in Bristol, UK. 
The Motion Agency, a woman-owned marketing-services agency, acquires Chicago-based ad agency LKH&S, which has clients such as Hyundai, EmployCo, EvAI and Toggler... Method Communications, which has offices in New York, London and San Francisco, opens in Boston... IPREX adds Coral Communications (South Africa), PR Consultancy (Montenegro) SE2 (Denver) and Trium (Albania).
Kloss Creatives, which works with consumer packaged goods and wellness brands, rebrands to KALET... Everything Branding, which operates from offices in San Diego and Michigan, acquires Darlington Marketing Co... Onfolio Holdings launches SharePulse, an investor relations analytics and engagement platform, and Parlance, a managed communications service.
Fire on the Hill, and Fourth Day, along with its sister company Quatrième Jour, are merging... 5W publishes a study that says many long-time media heavy hitters are coming up short in terms of their AI influence... EducationDynamics, a higher education marketing and enrollment management company, acquires Net Natives... Mark Allen & Co. is launching an expanded thought leadership model with multiple activations at Cannes Lions 2026. 
4media group acquires The CauseWay Agency, a purpose-driven communications agency specializing in public service announcements... Featured, an AI co-pilot for PR, launches a platform that will allow PR professionals and subject-matter experts to find media opportunities, submit pitches, and land featured placements... IPREX, a global network of independent communications and marketing agencies, brings on Heidi Otway of SalterMitchell PR in Florida as global president.
