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| Mary Shiroma |
Sunwest Communications of Dallas acquires Shiroma Southwest, which is also located in the city. Shiroma Southwest founder Mary Shiroma will assume the role of senior counsel and continue to serve as a hands-on strategic leader. Shiroma’s four employees will also join the Sunwest team. In the new merged firm structure, clients and account teams will remain the same, and the Shiroma team will move into the Sunwest office later this year. “Shiroma’s success is thanks to Mary, and to the experienced team of PR professionals she’s built and developed,” said Sunwest owner and CEO Crayton Webb. “Beyond an alignment in services and practice areas, Sunwest and Shiroma share a similar corporate culture grounded in family, values and integrity.”
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ADMERASIA, an Asian American-owned marketing and advertising agency, wins Omnicom's 3 in 5 Challenge, an initiative focused on increasing Asian-American representation in advertising. “Invisible,” Admerasia’s PSA, will be featured in over $1 million worth of donated ad space. The spot will run through this month, which is Asian American Pacific Islander Heritage Month, across more than 35 national media partners, including The Washington Post, Verizon Media, Buzzfeed and Meredith. “I see this as a starting point to tell authentic Asian stories across all media,” said Marina Maher Communications SVP and creative director Daniel Oh, who was one of the judges who picked the 3 in 5 Challenge winner. “We’re not asking for a hand-out—this is a call-to-action to create with the AAPI community in mind.” The PSA can be seen here.
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ResultsCX expandsdigital and social media experience management operations to include reputation management and content moderation. The company says that its omnichannel CX platform helps brands maximize social experience management through a suite of solution sets that monitors customer concerns and inquiries and provides resolution-centered responses through omnichannel conversations. The platform facilitates customer communications with brands through email, messaging, mobile apps, telephones, social media channels, digital brand properties and live chat. “Brands that get social care right are the ones that will lead in customer loyalty and have great leverage over their competition,” said ResultxCX chief revenue officer Blayne Shell.
53Six, a Dublin- and London-based sports marketing agency, is acquired by Irish experience and entertainment group FUEL... Blue Highway Advisory releases a report that looks at how the shift from CEO to AI has changed the way in which consumers access information, and offers advice on how to handle the new landscape... Get Engaged, whose services include campaign ideation, social media management, influencer marketing, celebrity partnerships, content production and paid media, joins SAMY, a social-first agency headquartered in Madrid. 
The Hoffman Agency, a Silicon Valley-based firm with offices in Europe, Asia and the U.S., teams up with United Partners Network, a global community of independent communications agencies... ChangeMakers acquires R&G Strategic, a Halifax, Nova Scotia-based firm with a practice that spans ESG and sustainability strategy and reporting; stakeholder engagement; climate and GHG consulting; sustainability campaigns; branding; communications; and marketing... AltaVista Strategic Partners, a Baltimore-based firm, opens an second office in Tampa, effective Oct. 15.
Curley & Pynn Public Relations Management rebrands as Biplane focused specifically on helping nonprofits build visibility, reputation and trust to advance their philanthropy... SKDK launches a payer negotiation practice that is designed to support health systems as they navigate increasingly complex negotiations with insurers... ChangeMakers, a strategy and communications firm with over 400 professionals across North America, launches RepScore.
Prosek Partners opens in San Francisco under the leadership of partner Nadia Damouni... Caliber Corporate Advisers, which works with clients in the fintech and financial services sectors, introduces the Caliber Authority Index (Caliber AI), a proprietary measurement platform... Herbie Thiele Consulting, a public affairs firm blending lobbying and communications, is launched by the longtime Sachs Media partner.
Bospar expands its Audit*E tool for small- and medium-sized businesses, which provides comprehensive visibility scoring, competitive analysis and platform-specific improvement recommendations, giving users actionable intelligence to help with brand positioning.... 5W is increasing its presence in Tampa and the Florida market....PR Consultants Group, a nationwide network of senior-level public relations, strategic communications and marketing specialists in more than 50 U.S. markets, has brought on 13 independently owned public relations firms across 13 markets and 12 states so far in 2026.
