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Mojo Marketing, which focuses on B2B IT and telecom, is rebranding as Mojenta. The rebrand includes a newly designed logo, brand image and website. Mojenta also plans to formalize new services during 2021, as well as implementing marketing bootcamps geared specifically for managed services providers. The agency has served nearly 300 B2B telecom, IT, cloud, and SaaS companies – acting as their outsourced marketing departments. “While our beginnings were primarily content and social media marketing, we have completely transformed over the last two years into a highly sophisticated, data-driven, digital marketing agency,” said agency CEO and founder Angela Leavitt. “The name 'Mojenta' better reflects that level of sophistication while still honoring our Mojo roots."
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V2 Communications releases a report that uncovers the issues, trends and companies health tech journalists are most interested in covering in the aftermath of COVID-19. The Healthcare Media Landscape Audit surveyed more than 20 health tech journalists across business and trade media in April and May. While the coronavirus continues to consume reporters’ attention, the report found that journalists are also eager to explore how health tech is influencing the future of healthcare post-pandemic. The top technologies they want to cover are remote patient monitoring (90%), telehealth (86%), and AI (71%). Also, as healthcare becomes increasingly digitized, many reporters highlighted cybersecurity as another topic of focus. Kristen Leathers, V2 vice president and healthcare practice lead, will be hosting a virtual media panel about the state of healthcare journalism on June 16 at 2:45 p.m. ET.
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ImpactWayv, a social media platform and app focused exclusively on social good, is now available to download on the Apple App Store. The app utilizes a tool that measures a user’s impact on their digital community, through the platform’s signature “Impact” metric, which tracks a user’s positive “ripple effect” across the platform, in real time. ImpactWayv also includes a public exchange marketplace, where users can volunteer or make donations. “Wayvs” (social impact causes, topics, trends and broader issue areas) provide an organizing framework for purpose-driven content and information across the platform. “People need a way to explore and express their values. Businesses need to use their resources and influence to make things better. And nonprofits need to leverage their missions for maximum effectiveness,” said ImpactWayv co-founder and president George Dolatly.
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| Dee Dixon |
Pride Public Relations, an African American-owned public relations agency based in Charlotte, NC, launches a media buying division, which works with clients in the government, corporate and nonprofit sectors. Through the addition of both traditional and digital media buying services, Pride PR will work with clients to develop and execute media plans, work with media outlets on rate negotiations, develop creative on behalf of clients, and provide reporting on the success of the media buy. "As a minority-owned agency, transitioning into media buying is a natural step for our firm and for our clients," Dee Dixon, the firm's co-founder, explained. "We are uniquely equipped to advise our clients on ways to make sure their campaigns reach their target audiences, while keeping diversity and inclusion in mind during the creative and media buying processes."
Page launches the Polansky Future Leaders Fund, which was established through a gift from 2025 Page Hall of Fame inductee and former Weber Shandwick Global CEO Andy Polansky... Ruder Finn reintroduces its website, ruderfinn.com, which will now feature a large language model (LLM) as its primary user interface... Higher Plane Media is launched by former Sloane & Company CEO Darren Brandt.
Champion, which specializes in restaurant, franchise and consumer brands, opens a Miami office, adding to its operations in Dallas and Los Angeles... Violet PR, a Montclair, NJ-based firm that focuses on economic development, commercial real estate and place branding, opens a second office on Park Avenue South in New York... Inflection Point, a founder-led, senior growth systems partner for startups and growth-stage businesses, launches... PRSA announces the recipients of its inaugural Women of Impact Awards. Honorees honorees were recognized during the PRSA Women of Impact Summit & Awards at the Union League Club of Chicago.
FleishmanHillard is shuttering its 20-member Dublin office as Omnicom Public Relations reorganizes its global operations... Vested acquires Watermark, a D.C.-based public affairs and special situations firm.... Matter earns two Pinnacle Awards 2026 Marketing & Communications honors for its clients.
Quad/Graphics launches Direct, a Quad Agency to help marketers create, execute and measure direct marketing campaigns in one connected offering... InnoVision Marketing Group SVP/senior creative director Giselle Campos and SVP/general manager Alanna Markey are among the first-ever winners of the San Diego Business Journal’s Indispensables Awards, which recognizes professionals who make the greatest impact within their organizations and across the San Diego business community... Park Place Technologies, an IT infrastructure services firm that works with Feintuch Communications, releases the second episode of its “The Savvy CIO” podcast. 
Ripley PR is named a silver winner in the TITAN American Business Awards’ Outstanding PR Campaign category... Excellera, a corporate-advisory firm, came in at number one in deal count, as well as fourth in deal value, in Mergermarket’s list of top EMEA firms... Thunderly is telling the stories of military veterans who transferred the discipline, organization and leadership skills developed in service to their country into successful post-military careers as franchise business owners, as part of its year-long "American Dreamers: The Stories of Franchising" effort.
