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Mojo Marketing, which focuses on B2B IT and telecom, is rebranding as Mojenta. The rebrand includes a newly designed logo, brand image and website. Mojenta also plans to formalize new services during 2021, as well as implementing marketing bootcamps geared specifically for managed services providers. The agency has served nearly 300 B2B telecom, IT, cloud, and SaaS companies – acting as their outsourced marketing departments. “While our beginnings were primarily content and social media marketing, we have completely transformed over the last two years into a highly sophisticated, data-driven, digital marketing agency,” said agency CEO and founder Angela Leavitt. “The name 'Mojenta' better reflects that level of sophistication while still honoring our Mojo roots."
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V2 Communications releases a report that uncovers the issues, trends and companies health tech journalists are most interested in covering in the aftermath of COVID-19. The Healthcare Media Landscape Audit surveyed more than 20 health tech journalists across business and trade media in April and May. While the coronavirus continues to consume reporters’ attention, the report found that journalists are also eager to explore how health tech is influencing the future of healthcare post-pandemic. The top technologies they want to cover are remote patient monitoring (90%), telehealth (86%), and AI (71%). Also, as healthcare becomes increasingly digitized, many reporters highlighted cybersecurity as another topic of focus. Kristen Leathers, V2 vice president and healthcare practice lead, will be hosting a virtual media panel about the state of healthcare journalism on June 16 at 2:45 p.m. ET.
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ImpactWayv, a social media platform and app focused exclusively on social good, is now available to download on the Apple App Store. The app utilizes a tool that measures a user’s impact on their digital community, through the platform’s signature “Impact” metric, which tracks a user’s positive “ripple effect” across the platform, in real time. ImpactWayv also includes a public exchange marketplace, where users can volunteer or make donations. “Wayvs” (social impact causes, topics, trends and broader issue areas) provide an organizing framework for purpose-driven content and information across the platform. “People need a way to explore and express their values. Businesses need to use their resources and influence to make things better. And nonprofits need to leverage their missions for maximum effectiveness,” said ImpactWayv co-founder and president George Dolatly.
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| Dee Dixon |
Pride Public Relations, an African American-owned public relations agency based in Charlotte, NC, launches a media buying division, which works with clients in the government, corporate and nonprofit sectors. Through the addition of both traditional and digital media buying services, Pride PR will work with clients to develop and execute media plans, work with media outlets on rate negotiations, develop creative on behalf of clients, and provide reporting on the success of the media buy. "As a minority-owned agency, transitioning into media buying is a natural step for our firm and for our clients," Dee Dixon, the firm's co-founder, explained. "We are uniquely equipped to advise our clients on ways to make sure their campaigns reach their target audiences, while keeping diversity and inclusion in mind during the creative and media buying processes."
CG Life brand The Market Element is relaunched as Element CG... Gateway Group, a financial communications and digital media advisory firm, is bringing back its annual Gateway Conference... Firebrand launches what it says is an industry first: an integrated Account-Based Marketing and PR service.
RVD Communications, a New York-based PR, influencer marketing and brand building agency, is acquired by Band of Insiders... An NCSolutions consumer sentiment survey finds that 55 percent of respondents would be more likely to try a product if it’s marketed as being aligned with a healthier and more sustainable lifestyle... IPG Mediabrands launches its Climate Action Accelerator Program.
If your firm took part in O’Dwyer’s 2024 Rankings, there’s still time for it to appear in the profile section of our big May Rankings Issue.
Crowe PR is forming a strategic alliance with brand consultancy Movetic... SKDK founding partner Bill Knapp is inducted into the Association of Political Consultants Hall of Fame... SixSpeed, an independent creative marketing agency, acquires KC Truth, a media and creative shop.
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