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Mojo Marketing, which focuses on B2B IT and telecom, is rebranding as Mojenta. The rebrand includes a newly designed logo, brand image and website. Mojenta also plans to formalize new services during 2021, as well as implementing marketing bootcamps geared specifically for managed services providers. The agency has served nearly 300 B2B telecom, IT, cloud, and SaaS companies – acting as their outsourced marketing departments. “While our beginnings were primarily content and social media marketing, we have completely transformed over the last two years into a highly sophisticated, data-driven, digital marketing agency,” said agency CEO and founder Angela Leavitt. “The name 'Mojenta' better reflects that level of sophistication while still honoring our Mojo roots."
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V2 Communications releases a report that uncovers the issues, trends and companies health tech journalists are most interested in covering in the aftermath of COVID-19. The Healthcare Media Landscape Audit surveyed more than 20 health tech journalists across business and trade media in April and May. While the coronavirus continues to consume reporters’ attention, the report found that journalists are also eager to explore how health tech is influencing the future of healthcare post-pandemic. The top technologies they want to cover are remote patient monitoring (90%), telehealth (86%), and AI (71%). Also, as healthcare becomes increasingly digitized, many reporters highlighted cybersecurity as another topic of focus. Kristen Leathers, V2 vice president and healthcare practice lead, will be hosting a virtual media panel about the state of healthcare journalism on June 16 at 2:45 p.m. ET.
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ImpactWayv, a social media platform and app focused exclusively on social good, is now available to download on the Apple App Store. The app utilizes a tool that measures a user’s impact on their digital community, through the platform’s signature “Impact” metric, which tracks a user’s positive “ripple effect” across the platform, in real time. ImpactWayv also includes a public exchange marketplace, where users can volunteer or make donations. “Wayvs” (social impact causes, topics, trends and broader issue areas) provide an organizing framework for purpose-driven content and information across the platform. “People need a way to explore and express their values. Businesses need to use their resources and influence to make things better. And nonprofits need to leverage their missions for maximum effectiveness,” said ImpactWayv co-founder and president George Dolatly.
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| Dee Dixon |
Pride Public Relations, an African American-owned public relations agency based in Charlotte, NC, launches a media buying division, which works with clients in the government, corporate and nonprofit sectors. Through the addition of both traditional and digital media buying services, Pride PR will work with clients to develop and execute media plans, work with media outlets on rate negotiations, develop creative on behalf of clients, and provide reporting on the success of the media buy. "As a minority-owned agency, transitioning into media buying is a natural step for our firm and for our clients," Dee Dixon, the firm's co-founder, explained. "We are uniquely equipped to advise our clients on ways to make sure their campaigns reach their target audiences, while keeping diversity and inclusion in mind during the creative and media buying processes."
PAN launches a B2B web services offering... Strata, a women- and LGBTQ-owned shop with with deep tech B2B experience, launches....Top of Mind Public Relations, which has offices in Miami, Fort Lauderdale, Tampa, Orlando, Jacksonville, Washington, and Philadelphia, opens in Albuquerque.
Stagwell launches NewVoices.ai, an independent AI-powered sales agent that can book appointments, drive conversions, resolve questions and handle customer concerns... Cision acquires search intelligence platform Trajaan... The McRae Agency, a Scottsdale, AZ-firm t, celebrates its 30th anniversary.
energi PR, an independent shop based in Montréal and Toronto, marks its 35th anniversary. It is the Canadian affiliate of DC-headquartered GHMC (Global Health Marketing & Communications)... Barabino & Partners and Community, which are part of Italy’s Excellera Advisory Group, snag top positions in the MergerLinks rankings in the PR Consultants in EMEA category... Honeyjar, an “AI co-pilot” that will leverage brand context, goals and campaign history into a collaborative workspace providing communications & PR pros with assistance across the end-to-end execution of communications, announces a $2M pre-seed fundraise and the launch of its Early Access waitlist.
The Communications Group, a Little Rock-based shop releases its first Public Affairs Marketing Trends Report... The Worldcom Public Relations Group votes Paris-based firm SEITOSEI•ACTIFIN into its global partnership... PRNEWS, a European PR-tech firm, relocates its U.S. headquarters to downtown Miami.
af&co., a San Francisco-based hospitality marketing and PR agency founded by Andrew Freeman, is marking its 20th anniversary... Notified launches Syndicated Articles... Crosby Marketing Communications selects four students from Anne Arundel Community College for its marketing scholars program.
