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Finn Partners handles US media relations for the “Dubai Presents” campaign starring Jessica Alba and Zac Efron, designed to woo travelers to the Persian Gulf city of more than 4.2M people
Featuring a series of trailers showcasing various locations, landscapes and cultural attractions, Dubai Presents invites people to write their own scripts for adventure in the city.
“We are confident the Dubai Presents campaign will bolster our efforts to accelerate tourism momentum in what promises to be a landmark year for Dubai as we gear up for the upcoming Expo 2020 and the UAE’s Golden Jubilee celebrations,” Issam Kazim, CEO of Dubai Corp. for Tourism & Commerce Marketing, said in launching the campaign.
He said the short films will “spotlight on our iconic skyscrapers and landmarks and highlight the unique ways in which visitors can create and own their memorable experiences and ultimately share their exciting story of Dubai with the world.”
Dubai, home of the 2,722 ft. Burj Khalifa—the world’s tallest building—reopened for international tourists in July 2020. It registered 3.7M overnight visitors from July 2020 to May 2021.
Havas Media Germany has hired Piro Inc. to further the digital push of the Israel Government Advertising Agency to sway US public opinion.
Hogan Lovells has signed a $100K monthly pact to represent Venezuela’s Ministry of Economy and Finance, and its Washington embassy.
Liberia has agreed to pay a $100K monthly retainer to Ballard Partners for counsel on how to improve its relations with the US.
Romania has signed a $565K monthly contract with Eversheds Sutherland for strategic counsel and government relations activities.
The Taipei Economic and Cultural Representative Office has enlisted Checkmate Government Relations for strategic counsel under a six-month pact worth $300K.
