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Finn Partners handles US media relations for the “Dubai Presents” campaign starring Jessica Alba and Zac Efron, designed to woo travelers to the Persian Gulf city of more than 4.2M people
Featuring a series of trailers showcasing various locations, landscapes and cultural attractions, Dubai Presents invites people to write their own scripts for adventure in the city.
“We are confident the Dubai Presents campaign will bolster our efforts to accelerate tourism momentum in what promises to be a landmark year for Dubai as we gear up for the upcoming Expo 2020 and the UAE’s Golden Jubilee celebrations,” Issam Kazim, CEO of Dubai Corp. for Tourism & Commerce Marketing, said in launching the campaign.
He said the short films will “spotlight on our iconic skyscrapers and landmarks and highlight the unique ways in which visitors can create and own their memorable experiences and ultimately share their exciting story of Dubai with the world.”
Dubai, home of the 2,722 ft. Burj Khalifa—the world’s tallest building—reopened for international tourists in July 2020. It registered 3.7M overnight visitors from July 2020 to May 2021.
KARV is providing strategic communications to the American-Uzbek Business and Investment Council to promote US economic ties with the central Asian country.
Bethesda-based Tricuro has signed on South Korea for strategic communications support, messaging development, and media outreach related to US-Korea economic relations.
Ballard Partners has signed on to represent Turkiye’s Ministry of National Defense on matters regarding security issues related to the U.S.
The Kurdistan Regional Government of Iraq, which has been hit hard by the US/Iran war, has retained Continental Strategy to promote its interests among US policymakers, business leaders and key decision-makers.
Qorvis has signed a $35K per-month agreement to provide strategic communications to Morocco to further its effort to enhance its relationship with the US.
