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| Dave Droga |
Accenture Interactive has named Dave Droga, founder of advertising powerhouse Droga5, CEO & creative chairman, effective Sept. 1.
He succeeds Brian Whipple, who built AI into a $10.6B digital marketing business during his ten-year run.
Jim Sweet, CEO of Accenture, said Droga’s “global perspective and unmatched creative track record” will help AI clients “unlock business and human outcomes in unprecedented ways.”
Droga will report to Sweet.
Accenture acquired Droga5 in 2019.
Founded in 2006, Droga5 has worked with Amazon Prime Video, Kraft, Prudential, JPMorgan Chase, Tourism Australia, New York Times Co., Game of Thrones, Hershey and Under Armour.
It currently counts Allstate, Kimberly-Clark, Petco Health and Wellness and Lululemon Athletica as clients.
Adam Shapiro, who helped develop FGS Global’s digital strategy, has joined Reevemark as its digital head.
Avika Dua, who was digital director for New York governor Kathy Hochul, has joined SKDK as a VP to work on both political and corporate campaigns.
Maxwell Nunes, who was director of paid media for South Bend mayor Pete Buttigieg’s bid for the Democratic presidential nomination, has joined SKDK as executive VP.
Erin Gentry, one-time US president of Hill+Knowlton Strategies, has joined digital marketing shop Acronym as COO.
TikTok CEO Shou Zi Chew has agreed to appear before the House Energy and Commerce Committee on March 23 to testify on the company’s consumer privacy and data security practices, as well as its ties with China's government.
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