Accenture Interactive has named Dave Droga, founder of advertising powerhouse Droga5, CEO & creative chairman, effective Sept. 1.
He succeeds Brian Whipple, who built AI into a $10.6B digital marketing business during his ten-year run.
Jim Sweet, CEO of Accenture, said Droga’s “global perspective and unmatched creative track record” will help AI clients “unlock business and human outcomes in unprecedented ways.”
Droga will report to Sweet.
Accenture acquired Droga5 in 2019.
Founded in 2006, Droga5 has worked with Amazon Prime Video, Kraft, Prudential, JPMorgan Chase, Tourism Australia, New York Times Co., Game of Thrones, Hershey and Under Armour.
It currently counts Allstate, Kimberly-Clark, Petco Health and Wellness and Lululemon Athletica as clients.