The People’s Republic of China has hired Vippi Media Inc. to handle a social media campaign to promote the 2022 Olympics and Paralympics slated for Beijing.
The Englewood, NJ-based firm is to oversee strategy, creative, distribution and influencer management, according to its agreement with the PRC’s New York Consulate General that went into effect on Nov. 22 and runs through March 13.
Focused on the Instagram, Twitch and TikTok platforms, 70 percent of VMI’s deliverable content is to be about “interesting and meaningful things before/during/after” the Games such as athletes’ preparation, new technologies, touching moments and Beijing’s history, cultural relics and modern life.
Twenty percent of the effort is to be about “cooperation and any good things in China-US relations” in areas such as high-level exchanges, climate change, biodiversity, new energy, etc.
The balance will focus on Consulate General news and trends.
VMI’s fee is $300K. It has received a $210K advance for the work.