 |
The People’s Republic of China has hired Vippi Media Inc. to handle a social media campaign to promote the 2022 Olympics and Paralympics slated for Beijing.
The Englewood, NJ-based firm is to oversee strategy, creative, distribution and influencer management, according to its agreement with the PRC’s New York Consulate General that went into effect on Nov. 22 and runs through March 13.
Focused on the Instagram, Twitch and TikTok platforms, 70 percent of VMI’s deliverable content is to be about “interesting and meaningful things before/during/after” the Games such as athletes’ preparation, new technologies, touching moments and Beijing’s history, cultural relics and modern life.
Twenty percent of the effort is to be about “cooperation and any good things in China-US relations” in areas such as high-level exchanges, climate change, biodiversity, new energy, etc.
The balance will focus on Consulate General news and trends.
VMI’s fee is $300K. It has received a $210K advance for the work.
Former Georgia Republican Congressman Tom Graves is representing the Islamic Republic of Pakistan, positioning the country as a reliable partner with the US.
Bridges Partners is running an influencer campaign on behalf of Israel to promote the cultural interchange between it and the US.
San Diego’s Show Faith by Works is spreading pro-Israel messaging to Christian groups in the western US on behalf of the country’s Ministry of Foreign Affairs.
KNP Communications has lined up a contract to provide media training to members of Canada’s US embassy.
The firm of Donald Trump’s former campaign manager Brad Parscale has a four-month $6M agreement for strategic communications and media services in support of Havas Media’s engagement by Israel to develop a nationwide campaign in the US to combat antisemitism.
