Vippi Media cut ties with the People’s Republic of China’s New York consulate on April 4 with the wind down of its $300K social media campaign to promote the 2022 Winter Olympics and Paralympics.

The Englewood Cliffs, NJ-based outfit used social media platforms including Twitch, TikTok, Instagram and Youtube. The push ran from November through March.

Viral Nation sourced the social media influencers and created the content suitable for each influencers’s style and audience for the outreach.

It received $100K for its effort.