 |
Edelman has inked a one-year $800K contract to provide PR services to Saudi Arabia's Ministry of Culture.
The effort calls for the forging of stakeholder and shareholder partnerships; media relations and social media development and outreach in the US.
Edelman will also create a communications toolkit detailing how to categorize a crisis, the escalation protocol, roles & responsibilities and messaging.
The No. 1 PR firm will research and vet US-based media contacts and commence a relationship-building program.
Established in 2018, the MoC's goal is "to contribute to building a vibrant, thriving and ambitious nation," according to its website.
It plans for a crucial role in delivering on Crown Prince Mohammed bin Salman's "Vision 2030" transformation program.
Jarrod Moses, founder and United Entertainment Group and Edelman Studios chair, is a member of the six-member Saudi culture team.
Executive VP Joseph Ames, senior VP Audra Silverman, VP Tyler Lehner, managing director Timothy Collins and general manager-integrated brand practice Lorenz Esguerra round out the group.
Gabriel Attal, who heads France’s Renaissance Partie, is relying on Gabriel Laurent Eshaghian, a Woodland Hills, CA-based real estate, aviation and investment executive, to boost his profile in the US ahead of France’s April 2027 elections.
TSG Advocates has inked a $240K one-year pact to provide PA and government relations services to the Brazilian Trade and Investment Promotion Agency.
KARV is providing strategic communications to the American-Uzbek Business and Investment Council to promote US economic ties with the central Asian country.
Bethesda-based Tricuro has signed on South Korea for strategic communications support, messaging development, and media outreach related to US-Korea economic relations.
Ballard Partners has signed on to represent Turkiye’s Ministry of National Defense on matters regarding security issues related to the U.S.
