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Edelman has inked a one-year $800K contract to provide PR services to Saudi Arabia's Ministry of Culture.
The effort calls for the forging of stakeholder and shareholder partnerships; media relations and social media development and outreach in the US.
Edelman will also create a communications toolkit detailing how to categorize a crisis, the escalation protocol, roles & responsibilities and messaging.
The No. 1 PR firm will research and vet US-based media contacts and commence a relationship-building program.
Established in 2018, the MoC's goal is "to contribute to building a vibrant, thriving and ambitious nation," according to its website.
It plans for a crucial role in delivering on Crown Prince Mohammed bin Salman's "Vision 2030" transformation program.
Jarrod Moses, founder and United Entertainment Group and Edelman Studios chair, is a member of the six-member Saudi culture team.
Executive VP Joseph Ames, senior VP Audra Silverman, VP Tyler Lehner, managing director Timothy Collins and general manager-integrated brand practice Lorenz Esguerra round out the group.
Impact Management Group, which is headed by Republican operative Terry Benham, works to build US support for Ukraine.
Rational 360 has ironed out its six-month $1.2M contract with Saudi Arabia’s Public Investment Fund to position it as a “sophisticated global investment fund.”
APCO has signed on to promote this month’s visit of Ahmed Al Khateeb, head of Saudi Arabia’s Ministry of Tourism, to the US.
The Dominican Republic’s Ministry of Tourism has signed on Montieth & Co. for strategic communications and media relations duties as chaos grips neighboring Haiti.
Edelman is negotiating a formal contract with the Bahamas for strategic communications on issues impacting its reputation abroad.
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