Hill+Knowlton Strategies' Stockholm office is promoting Visit Sweden's "Spellbound by Sweden" tourism promotion campaign.

Visit Sweden is charged with making the Nordic country the world's most sustainable and attractive travel destination based on innovation by 2030.

Euromonitor research company for the second year in a row, ranked Sweden No. 1 on its sustainability travel index. The country topped Slovakia, Austria, Finland and Estonia.

H&K Stockholm reports to Sweden's Ministry of Enterprise and Innovation, which promotes growth in the country's services and manufacturing sectors.

Becky East, senior VP, and Hillary Beth Goldstein, consumer markets-account executive in the WPP's unit's Washington office, support the Visit Sweden effort.