Edelman and rapper Pharrell Williams have launched Mighty Dream as a creative advocacy shop to serve communities of color.
Mighty Dream aims to effect change through social action campaigns, product development and policy initiatives.
It will partner with brands to take on issues such as food deserts, creditworthiness, home ownership and mental health.
Edelman US CEO Lisa Osborne Ross joins Williams as co-chair and founder of Mighty Dream.
She said Mighty Dream, which will have a majority BIPOC creative staff, will be built for tangible, real-world outputs.
“For Black and Brown communities, it’s a creative advocacy agency that’s for us, by us,” said Ross, who will retain her Edelman US responsibilities.
Mighty Dream’s has recruited Todd Triplett, former head of creative lab at TikTok, as its first hire.