 |
| Pharrell Williams |
Edelman and rapper Pharrell Williams have launched Mighty Dream as a creative advocacy shop to serve communities of color.
Mighty Dream aims to effect change through social action campaigns, product development and policy initiatives.
It will partner with brands to take on issues such as food deserts, creditworthiness, home ownership and mental health.
Edelman US CEO Lisa Osborne Ross joins Williams as co-chair and founder of Mighty Dream.
She said Mighty Dream, which will have a majority BIPOC creative staff, will be built for tangible, real-world outputs.
“For Black and Brown communities, it’s a creative advocacy agency that’s for us, by us,” said Ross, who will retain her Edelman US responsibilities.
Mighty Dream’s has recruited Todd Triplett, former head of creative lab at TikTok, as its first hire.
WPP plans to launch an investment promotion campaign to spur economic development in war-ravaged Ukraine.
WPP has partnered with the Black Equity Organisation, which launched May 24, to advance equal opportunity and justice for Black people in the UK.
The Michigan Economic Development Corp. has selected Finn Partners after a competitive pitch to promote The Wolverine State as a world-class business location and a great place to visit.
Prime Policy Group represents Puerto Rico’s Senate as it pushes for a broad range of economic development issues in Washington.
Ballard Partners has signed Atlantic Sapphire, which is building the world's largest land-raised salmon farm in former tomato fields thirty miles south of Miami.
Have a comment? Send it to 
Sep. 19, 2022, by Joe Honick
Re Economic Development and Mighty Dream, and speaking as someone long involved in Civil Rights, the phrase: "For Black and Brown communities, it's a creative advocacy agency that's for us, by us," said Ross, does not seem to recognize there are more colors in America than Black and Brown and White.
As with my continuous objections to nonstop "Firsts", how do we expand inclusiveness by dedicating our efforts toward exclusion?
It's a thoughtful question presented respectfully.