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| Pharrell Williams |
Edelman and rapper Pharrell Williams have launched Mighty Dream as a creative advocacy shop to serve communities of color.
Mighty Dream aims to effect change through social action campaigns, product development and policy initiatives.
It will partner with brands to take on issues such as food deserts, creditworthiness, home ownership and mental health.
Edelman US CEO Lisa Osborne Ross joins Williams as co-chair and founder of Mighty Dream.
She said Mighty Dream, which will have a majority BIPOC creative staff, will be built for tangible, real-world outputs.
“For Black and Brown communities, it’s a creative advocacy agency that’s for us, by us,” said Ross, who will retain her Edelman US responsibilities.
Mighty Dream’s has recruited Todd Triplett, former head of creative lab at TikTok, as its first hire.
Development Counsellors International is working with Economic Development Winnipeg to position that Canadian city as a premier location for business investment.
The Vogel Group is working with the Ukraine Future Business Council to promote an environment to support the growth of small businesses in the war-battered company.
WPP plans to launch an investment promotion campaign to spur economic development in war-ravaged Ukraine.
WPP has partnered with the Black Equity Organisation, which launched May 24, to advance equal opportunity and justice for Black people in the UK.
The Michigan Economic Development Corp. has selected Finn Partners after a competitive pitch to promote The Wolverine State as a world-class business location and a great place to visit.
