Argyle joins Believeco:Partners, a newly formed independent owner, operator and builder of partner-led marketing, communications and engagement agencies. Alongside Argyle, which continues as a partner-led engagement, communication and reputation agency, the new company also includes Believeco, a full-service marketing agency, and Castlemain, the leading advisory firm serving Indigenous nations, peoples and communities. Together, the businesses comprise more than 300 professionals with offices across North America. Believeco:Partners also plans to acquire more independent companies that fit its values and vision. “For my Argyle partners and me, it’s exciting to invest in a business with the ambition, reach and resources to transform the communications and marketing landscape – while remaining proudly owned and led by practitioners,” said Argyle CEO Daniel Tisch, who is also co-managing partner of Believeco:Partners and vice-chair of its board


Integrated marketing agency CMD is splitting off Hijinx, a consumer advertising and brand unit focused on gaming, sports and lifestyle. The independent shop previously operated as a specialized group within CMD. Hijinx is led by managing director and executive creative director John O’Connell and managing directors Adam Poe (client services) and Marie Hirsch (operations). The move comes as CMD is working to reposition itself to focus on its evolving work across the enterprise, financial and technology verticals. Its marketing solutions, expertise and capabilities will continue to include digital strategy, branding, creative content and analytics, as well as social and paid media. The broader team is led by managing directors Steve Rutherford (client services & strategy), Brian Unflat (group creative director) and Mary Linn (operations).


RXN Group, an influence and advocacy company with services that include research, public affairs, and enterprise consulting, opens with locations in Washington, DC and Charleston, SC. The company’s founding team has worked with leading organizations across a wide variety of industries, with a focus on tech, media, sports, and entertainment. RXN Group leaders include former APCO Worldwide senior vp Becky Boles, RPG Strategies principal Jon Potter and former Politico vice president Nick Yaeger. “RXN Group understands how innovation and social trends are disrupting old institutions and traditions, and we empower clients to effectively break through the noise and influence target audiences,” said Yaeger.