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The Public Investment Fund of Saudi Arabia slates a PR effort to promote its vision and initiatives in the US.
The Kingdom’s $620B sovereign wealth fund on March 31 registered its wholly owned New York-based USAA International unit with the Justice Dept. for third party outreach.
USAA International will communicate PIF’s focus on generating sustainable growth and diversification of Saudi Arabia’s economy as part of Crown Prince Mohammed bin Salman’s Vision 2030 program.
It will carry out PR and external communications activities to promote PIF’s content, organize meetings and road shows and develop relationships with financial institutions.
Jason Chung is head of office for USAA International. He joined the Saudi outfit in January from Point72, which is the asset management firm led by New York Mets owner Steve Cohen.
Impact Management Group, which is headed by Republican operative Terry Benham, works to build US support for Ukraine.
Rational 360 has ironed out its six-month $1.2M contract with Saudi Arabia’s Public Investment Fund to position it as a “sophisticated global investment fund.”
APCO has signed on to promote this month’s visit of Ahmed Al Khateeb, head of Saudi Arabia’s Ministry of Tourism, to the US.
The Dominican Republic’s Ministry of Tourism has signed on Montieth & Co. for strategic communications and media relations duties as chaos grips neighboring Haiti.
Edelman is negotiating a formal contract with the Bahamas for strategic communications on issues impacting its reputation abroad.
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