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The Public Investment Fund of Saudi Arabia slates a PR effort to promote its vision and initiatives in the US.
The Kingdom’s $620B sovereign wealth fund on March 31 registered its wholly owned New York-based USAA International unit with the Justice Dept. for third party outreach.
USAA International will communicate PIF’s focus on generating sustainable growth and diversification of Saudi Arabia’s economy as part of Crown Prince Mohammed bin Salman’s Vision 2030 program.
It will carry out PR and external communications activities to promote PIF’s content, organize meetings and road shows and develop relationships with financial institutions.
Jason Chung is head of office for USAA International. He joined the Saudi outfit in January from Point72, which is the asset management firm led by New York Mets owner Steve Cohen.
KARV is providing strategic communications to the American-Uzbek Business and Investment Council to promote US economic ties with the central Asian country.
Bethesda-based Tricuro has signed on South Korea for strategic communications support, messaging development, and media outreach related to US-Korea economic relations.
Ballard Partners has signed on to represent Turkiye’s Ministry of National Defense on matters regarding security issues related to the U.S.
The Kurdistan Regional Government of Iraq, which has been hit hard by the US/Iran war, has retained Continental Strategy to promote its interests among US policymakers, business leaders and key decision-makers.
Qorvis has signed a $35K per-month agreement to provide strategic communications to Morocco to further its effort to enhance its relationship with the US.
