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Invest Hong Kong has hired Edelman to promote the city as an ideal fintech hub for companies located both overseas and on the mainland of the People’s Republic of China.
The PR firm does not have a formal contract but provided a quote of $180K for a 12-month push for Invest Hong Kong.
That government-controlled entity confirmed the acceptance of Edelman’s quote on March 30.
Edelman’s publicity effort kicked off April 1 and will run through Hong Kong FinTech Week, which is staged from Oct. 30 to Nov. 3.
The firm’s duties include media relations/monitoring, marketing services, and drafting of press releases, bylined articles and promotional materials.
Ka Wa Sabrina Lam, Yue Kei Wong and Adrianna Lau Wei Ching in Edelman’s Hong Kong office handle the Invest Hong Kong work.


Bridges Partners is running an influencer campaign on behalf of Israel to promote the cultural interchange between it and the US.
San Diego’s Show Faith by Works is spreading pro-Israel messaging to Christian groups in the western US on behalf of the country’s Ministry of Foreign Affairs.
KNP Communications has lined up a contract to provide media training to members of Canada’s US embassy.
The firm of Donald Trump’s former campaign manager Brad Parscale has a four-month $6M agreement for strategic communications and media services in support of Havas Media’s engagement by Israel to develop a nationwide campaign in the US to combat antisemitism.
Imperium Strategies has signed the Government of Turkey as a client for government relations services.



