Invest Hong Kong has hired Edelman to promote the city as an ideal fintech hub for companies located both overseas and on the mainland of the People’s Republic of China.
The PR firm does not have a formal contract but provided a quote of $180K for a 12-month push for Invest Hong Kong.
That government-controlled entity confirmed the acceptance of Edelman’s quote on March 30.
Edelman’s publicity effort kicked off April 1 and will run through Hong Kong FinTech Week, which is staged from Oct. 30 to Nov. 3.
The firm’s duties include media relations/monitoring, marketing services, and drafting of press releases, bylined articles and promotional materials.
Ka Wa Sabrina Lam, Yue Kei Wong and Adrianna Lau Wei Ching in Edelman’s Hong Kong office handle the Invest Hong Kong work.
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