El Segundo slates a $450K PR push to position the southern California city as a low-cost technology hub.
The city’s revitalized Economic Development Advisory Council last week awarded the three-year effort to Paolucci Communications Arts.
EDAC board member Drew Boyles credits PCA is known for reshaping urban images and “bring them out of obscurity,” according to the Daily Breeze. PCA has worked for Hollywood Park, Cal., and La Paz, Mexico.
El Segundo is home to major facilities for aerospace and defense contractors such Boeing, Raytheon and Northrop Grumman. It would like to broaden its base to include social media companies.
Chevron and Continental Development Corp. kicked in a good chunk of the funding for the PR effort that will include development of brand identity and an aggressive online promotion.
Development Counsellors International is working with Economic Development Winnipeg to position that Canadian city as a premier location for business investment.
The Vogel Group is working with the Ukraine Future Business Council to promote an environment to support the growth of small businesses in the war-battered company.
Edelman and rapper Pharrell Williams have launched Mighty Dream as a creative advocacy shop to serve communities of color.
WPP plans to launch an investment promotion campaign to spur economic development in war-ravaged Ukraine.
WPP has partnered with the Black Equity Organisation, which launched May 24, to advance equal opportunity and justice for Black people in the UK.
