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Ruder Finn has inked a one-year agreement to provide US PR support for China’s Yangtze Memory Technologies Co., which was placed on the Commerce Dept.’s trade blacklist in December.
That Entity List designation requires US companies to get licenses from the Commerce Dept. before they can sell any equipment or service to YMTC.
Founded in Wuhan in 2016, YMTC ranks as China’s top maker of advanced flash memory semiconductors.
China state-backed investors in March pumped an additional $7B into YMTC.
Ruder Finn began work for YMTC on April 1.
The effort includes PR planning & media list development; earned and social media monitoring; thought leadership, content development, proactive media outreach; and issues preparedness & crisis counsel.
The PR firm bills YMTC on a “time-and-material basis.” Fees are capped at $516K for each six-month period.
Ruder Finn anticipates monthly expenses at less than $70K, but expenses are capped at $86K.
Senior VP Antonia Caamano and VP Tripti Gusain head RF’s five-member YMTC team.
Former Georgia Republican Congressman Tom Graves is representing the Islamic Republic of Pakistan, positioning the country as a reliable partner with the US.
Bridges Partners is running an influencer campaign on behalf of Israel to promote the cultural interchange between it and the US.
San Diego’s Show Faith by Works is spreading pro-Israel messaging to Christian groups in the western US on behalf of the country’s Ministry of Foreign Affairs.
KNP Communications has lined up a contract to provide media training to members of Canada’s US embassy.
The firm of Donald Trump’s former campaign manager Brad Parscale has a four-month $6M agreement for strategic communications and media services in support of Havas Media’s engagement by Israel to develop a nationwide campaign in the US to combat antisemitism.
