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Edelman has picked up a $1.2M nine-month contract to promote Saudi Arabia’s sustainable tourism global center initiative.
Crown Prince Mohammed bin Salman announced the STGC platform in 2021 during the UN’s climate change conference in Glasgow as a roadmap to drive the tourism sector’s transition to net-zero carbon emissions.
Ahmed Al-Khateeb, who heads Saudi Arabia’s Ministry of Tourism, has called on world leaders to promote “sustainable and resilient tourism” to ensure the future of the travel sector and the natural environment.
Edelman’s work for the Ministry of Tourism began May 11. It covers narrative development, senior communications counsel, media training, content development, and issues management.


WPP's Ogilvy Group unit handles PR for Saudi Arabia’s CEER Motors and its flagship Exobot electric sedan and SUV vehicles.
Squire Patton Boggs has signed on to provide lobbying services to embattled Yemen.
GlobalPoint International has signed on to position Sudan’s Democratic Civilian Forces group as the best option to restore stability and prosperity in the war-torn country.
A Qorvis unit is providing strategic communications and related services to the embattled Republic of Yemen under a $550K five-month pact.
Donald Trump political ally Roger Stone has signed on to provide public affairs counsel to the Government of Haiti.



