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Edelman has picked up a $1.2M nine-month contract to promote Saudi Arabia’s sustainable tourism global center initiative.
Crown Prince Mohammed bin Salman announced the STGC platform in 2021 during the UN’s climate change conference in Glasgow as a roadmap to drive the tourism sector’s transition to net-zero carbon emissions.
Ahmed Al-Khateeb, who heads Saudi Arabia’s Ministry of Tourism, has called on world leaders to promote “sustainable and resilient tourism” to ensure the future of the travel sector and the natural environment.
Edelman’s work for the Ministry of Tourism began May 11. It covers narrative development, senior communications counsel, media training, content development, and issues management.
Impact Management Group, which is headed by Republican operative Terry Benham, works to build US support for Ukraine.
Rational 360 has ironed out its six-month $1.2M contract with Saudi Arabia’s Public Investment Fund to position it as a “sophisticated global investment fund.”
APCO has signed on to promote this month’s visit of Ahmed Al Khateeb, head of Saudi Arabia’s Ministry of Tourism, to the US.
The Dominican Republic’s Ministry of Tourism has signed on Montieth & Co. for strategic communications and media relations duties as chaos grips neighboring Haiti.
Edelman is negotiating a formal contract with the Bahamas for strategic communications on issues impacting its reputation abroad.
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May 24, 2023, by Joe Honick
" Ahmed Al-Khateeb, who heads Saudi Arabia’s Ministry of Tourism, has called on world leaders to promote “sustainable and resilient tourism” to ensure the future of the travel sector and the natural environment." Isn't part of that "natural environment" also supposed to be the health and security of those traveling, even if they are journalists?