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Edelman has picked up a $1.2M nine-month contract to promote Saudi Arabia’s sustainable tourism global center initiative.
Crown Prince Mohammed bin Salman announced the STGC platform in 2021 during the UN’s climate change conference in Glasgow as a roadmap to drive the tourism sector’s transition to net-zero carbon emissions.
Ahmed Al-Khateeb, who heads Saudi Arabia’s Ministry of Tourism, has called on world leaders to promote “sustainable and resilient tourism” to ensure the future of the travel sector and the natural environment.
Edelman’s work for the Ministry of Tourism began May 11. It covers narrative development, senior communications counsel, media training, content development, and issues management.
Havas Media Germany has hired Piro Inc. to further the digital push of the Israel Government Advertising Agency to sway US public opinion.
Hogan Lovells has signed a $100K monthly pact to represent Venezuela’s Ministry of Economy and Finance, and its Washington embassy.
Liberia has agreed to pay a $100K monthly retainer to Ballard Partners for counsel on how to improve its relations with the US.
Romania has signed a $565K monthly contract with Eversheds Sutherland for strategic counsel and government relations activities.
The Taipei Economic and Cultural Representative Office has enlisted Checkmate Government Relations for strategic counsel under a six-month pact worth $300K.
