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| Shaquille O'Neal |
WPP has acquired a 30 percent stake in Majority, the diverse multicultural shop that was co-founded by basketball legend Shaquille O’Neal.
Atlanta-based Majority focuses on “disruptive creativity that moves culture” via branded entertainment, advertising, digital, product innovation, experiences, art and activism.
The shop prioritizes diversity in its hiring practices and talent development, with its entire C-suite and more than 75 percent of its staff representing the BIPOC and LGBTQ+ communities.
Its clients include Coca-Cola, NBA G League and Match Group.
“We have really been impressed by the vision, market positioning and trajectory of Majority since its launch in 2021,” said WPP CEO Mark Read.
FGS Global has acquired Rich Feuer Anderson, a DC-based government relations shop focused on the financial services and energy sectors.
Public Policy Holding Company has acquired Florida’s The Advocacy Partners for $20.4M to bolster its coast-to-coast government relations capabilities.
Columbus-based Geben Communications has acquired New York’s LBR/PR, which handles professional services, consumer products, luxury and health/wellness clients.
FINN Partners has acquired Honner, a 25-member Sydney shop that serves the financial communications and corporate sectors. The move bolsters FINN’s APAC team to about 250 members.
Public Policy Holding Company has acquired London-based Tancredi Intelligent Communication for $10.8M, of which $9.6M is in cash and the balance in stock.
