WPP has acquired a 30 percent stake in Majority, the diverse multicultural shop that was co-founded by basketball legend Shaquille O’Neal.
Atlanta-based Majority focuses on “disruptive creativity that moves culture” via branded entertainment, advertising, digital, product innovation, experiences, art and activism.
The shop prioritizes diversity in its hiring practices and talent development, with its entire C-suite and more than 75 percent of its staff representing the BIPOC and LGBTQ+ communities.
Its clients include Coca-Cola, NBA G League and Match Group.
“We have really been impressed by the vision, market positioning and trajectory of Majority since its launch in 2021,” said WPP CEO Mark Read.