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| Shaquille O'Neal |
WPP has acquired a 30 percent stake in Majority, the diverse multicultural shop that was co-founded by basketball legend Shaquille O’Neal.
Atlanta-based Majority focuses on “disruptive creativity that moves culture” via branded entertainment, advertising, digital, product innovation, experiences, art and activism.
The shop prioritizes diversity in its hiring practices and talent development, with its entire C-suite and more than 75 percent of its staff representing the BIPOC and LGBTQ+ communities.
Its clients include Coca-Cola, NBA G League and Match Group.
“We have really been impressed by the vision, market positioning and trajectory of Majority since its launch in 2021,” said WPP CEO Mark Read.
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Hodges Partnership co-founders Jon Newman and Josh Dare are selling the Richmond-based firm to four senior VPs who will assume ownership of the shop over the next couple of years.
Interluxe Group, luxury experiential shop, and North & Warren digital-first media agency, have acquired Quinn, the strategic communications shop that services upscale brands.
H/Advisors Abernathy and FGS Global work Keurig Dr Pepper $18B deal to acquire coffee company JDE Peet's. The coffee brands will then be spun off as a separately traded public company.
Shamrock Capital has acquired Penta Group, stakeholder communications firm, from Falfurrias Management Partners.
