 |
| Shaquille O'Neal |
WPP has acquired a 30 percent stake in Majority, the diverse multicultural shop that was co-founded by basketball legend Shaquille O’Neal.
Atlanta-based Majority focuses on “disruptive creativity that moves culture” via branded entertainment, advertising, digital, product innovation, experiences, art and activism.
The shop prioritizes diversity in its hiring practices and talent development, with its entire C-suite and more than 75 percent of its staff representing the BIPOC and LGBTQ+ communities.
Its clients include Coca-Cola, NBA G League and Match Group.
“We have really been impressed by the vision, market positioning and trajectory of Majority since its launch in 2021,” said WPP CEO Mark Read.
Publicis Groupe enters into a definitive agreement to acquire global sports and culture-first agency 160over90.
Public Policy Holding Company has acquired London’s Westminster Policy Partners Limited to expand its economic-led analysis and research-based advocacy communications capability.
Motion, a Chicago-based brand growth agency, acquires video-forward marketing and communications firm AKA Media Partners, which has been in business since 1998.
Declan Kelly's Consello has acquired Morpheus Risk, a UK-based risk and threat assessment firm.
Ruder Finn has acquired Missouri Creative, a 30-member visual storytelling, design and experience-led brand activation firm based in London.
