Jon Fox
Jon Fox

Ruder Finn has acquired Flightpath, a 30-year-old New York-based digital marketing shop with 25 staffers.

The firm, which is headed by founder/CEO Jon Fox, focuses on the healthcare, petcare, consumer, financial services, and non-profit sectors.

It has worked for AkzoNobel, United Nations, Partnership to End Addiction, Goya Foods, Newman’s Own, NYU Langone Health, New York Council on Problem Gambling, Zoetis, Cold Spring Harbor Laboratory, and The Broadway League.

The acquisition bolsters RF’s digital integration group and AI-powered RF Studio53.

“As communications channels diversity and consumers become more advertising averse, engaging existing and new customers requires smarter, intent-driven targeting through personalized dialogue and experiences,” said Kathy Bloomgarden, RF CEO. “Flightpath brings the expertise and tools to help us continue to enhance how we shape interactions and drive marketing impact for our clients,” she said.

Fox will report to Bloomgarden.