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| Jon Fox |
Ruder Finn has acquired Flightpath, a 30-year-old New York-based digital marketing shop with 25 staffers.
The firm, which is headed by founder/CEO Jon Fox, focuses on the healthcare, petcare, consumer, financial services, and non-profit sectors.
It has worked for AkzoNobel, United Nations, Partnership to End Addiction, Goya Foods, Newman’s Own, NYU Langone Health, New York Council on Problem Gambling, Zoetis, Cold Spring Harbor Laboratory, and The Broadway League.
The acquisition bolsters RF’s digital integration group and AI-powered RF Studio53.
“As communications channels diversity and consumers become more advertising averse, engaging existing and new customers requires smarter, intent-driven targeting through personalized dialogue and experiences,” said Kathy Bloomgarden, RF CEO. “Flightpath brings the expertise and tools to help us continue to enhance how we shape interactions and drive marketing impact for our clients,” she said.
Fox will report to Bloomgarden.
Burson has acquired Limbik, the cognitive-AI company that helped it develop its Decipher predictive intelligence platform, which forecasts how content will resonate in more than 60 global markets.
FGS Global has acquired Rich Feuer Anderson, a DC-based government relations shop focused on the financial services and energy sectors.
Public Policy Holding Company has acquired Florida’s The Advocacy Partners for $20.4M to bolster its coast-to-coast government relations capabilities.
Columbus-based Geben Communications has acquired New York’s LBR/PR, which handles professional services, consumer products, luxury and health/wellness clients.
FINN Partners has acquired Honner, a 25-member Sydney shop that serves the financial communications and corporate sectors. The move bolsters FINN’s APAC team to about 250 members.
