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| Jon Fox |
Ruder Finn has acquired Flightpath, a 30-year-old New York-based digital marketing shop with 25 staffers.
The firm, which is headed by founder/CEO Jon Fox, focuses on the healthcare, petcare, consumer, financial services, and non-profit sectors.
It has worked for AkzoNobel, United Nations, Partnership to End Addiction, Goya Foods, Newman’s Own, NYU Langone Health, New York Council on Problem Gambling, Zoetis, Cold Spring Harbor Laboratory, and The Broadway League.
The acquisition bolsters RF’s digital integration group and AI-powered RF Studio53.
“As communications channels diversity and consumers become more advertising averse, engaging existing and new customers requires smarter, intent-driven targeting through personalized dialogue and experiences,” said Kathy Bloomgarden, RF CEO. “Flightpath brings the expertise and tools to help us continue to enhance how we shape interactions and drive marketing impact for our clients,” she said.
Fox will report to Bloomgarden.
Fahlgren Mortine, No. 19 in O’Dwyer’s rankings of PR firms with 2023 fee income of $39.2M, is being acquired by its Columbus, OH neighbor, The Shipyard, a fast-growing ad agency.
Supreme Group, a healthcare commercialization platform, has acquired Health+Commerce, a strategic PR and marketing shop based in Eagle (ID), serving the medtech and biotech sectors.
Signal Group CEO Blake Androff has purchased the Washington-based public affairs shop from Wiley Rein law firm, which had been its owner since 2014.
Spain's LLYC has acquired a 70 percent stake in Lambert Global for an initial payment of $18.2M with the balance due in two years based on the EBITDA performance of the corporate communications/IR firm.
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