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Antenna Group opens a London office, which will provide strategic counsel for global clients investing in the UK and European markets, as well as supporting established UK and European-based organizations. Market sectors that Antenna’s UK operation will focus on include climate tech, mobility and transportation, health and the built environment and real estate. The office will be led by Reed Haeckel, senior director of growth, Europe, and Emily Taylor, senior director of strategy and research, who will operate alongside a wider network of public relations, public affairs, marketing and creative consultants with plans to hire and expand operations in the UK, and across Europe, throughout 2023 and 2024. “Our expanded footprint enables Antenna to continue to partner with Europe and UK-based companies who share our commitment to innovation and technology in the name of climate, sustainability and equity,” said Antenna CEO Keith Zakheim.
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The Worldcom Public Relations Group adds Paues Åberg Communications of Stockholm, Sweden and LRM Comunicaciones, Santiago, Chile as members. Paues Åberg, founded in 2013, focuses on public affairs, corporate communication, and financial communication. The agency has worked with nearly 300 clients. LRM Comunicaciones provides clients with strategic communications and marketing, with a particular expertise in press management. They also advise companies on corporate communications via digital marketing as well as the writing and designing of blogs, newsletters, online magazines and web pages. “They are highly respected in their local markets, and have deep experience in public relations and communications. We are excited to welcome them to the partnership and look forward to collaborating with and learning from them,” said Worldcom managing director Todd Lynch.
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History Factory, a Chantilly, VA agency that leverages research, archives management and technology to help companies translate their history and heritage into better performance and results, launches a new brand and website. The launch follows History Factory’s introduction of a new logo in December 2022. The agency says the new website is designed to streamline the visitor experience and highlight the ways that organizations might use their history and heritage to generate results based on their lived experiences. History Factory has worked with clients including the NFL, Verizon, Southwest Airlines and S&P Global.
Mark Allen & Co. acquires Alban Communications, establishing its first Miami office... Buchalter, a business law firm, launches a crisis management and strategic response group... 5W PR expands its beauty practice to include TikTok Shop-aligned PR campaigns and creator amplification strategies.
Caster Communications is acquired by long-time agency leaders Alexandra Crabb and Peter Girard... DiGennaro Communications launches The Authority Studio, a freestanding content strategy and production offering... The Brandman Agency, which specializes in luxury travel and lifestyle, rebrands as Brandman.
Public Inc., a social impact agency based in Toronto and New York, acquires Rocket Social Impact, an advisory firm that works with nonprofit and corporate social impact organizations... Ruder Finn launches “What’s Next: The Ruder Finn Podcast,” a new platform hosted by CEO Kathy Bloomgarden... Crowe PR joins United Partners Network, a network of independent PR agencies with members across more than 65 markets worldwide.
Ruder Finn launches rf.Voices, an integrated influence offering that brings together AI-powered influencer marketing, customer advocacy and paid amplification under one measurable framework... The Pollack Group is accepting applications through March 31 for The Big Red Grant, a $40,000 pro bono strategic PR and marketing engagement program awarded to a nonprofit organization ready for growth... D S Simon Media releases a report that says almost seven in ten producers (68 percent) are more interested in airing a story when they know it has been optimized for AI.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
