Steve Behm
Steve Behm

Real Chemistry has recruited Edelman US crisis & risk chair Steve Behm as practice leader of its crisis communications and corporate reputation practice.

Based in Atlanta, Behm has expertise in communications, preparedness planning, cyber-security and immediate response.

He reports to Emily Poe, group president, integrated communications.

The healthcare firm also hired Brian Tjugum, a 30-year PR veteran, as global practice leader, social impact.

He spent 13 years at Weber Shandwick’s London office in two stints, exiting as executive VP, health & social impact.

He counseled the Bill & Melinda Gates Foundation, Children’s Investment Fund Foundation, GSK Africa, Nike Foundation, Save the Children, UNICEF, World Health Organization and World Heart Federation.

Tjugum, who most recently was running his own firm, also worked at Ogilvy PR Worldwide for six years.

He reports to Lucie Harper, president, integrated communications, EMEA.

The firm also launched Real Reputation, which taps into online signals and insights from curated healthcare panels and real-world data to measure reputation and build value.

Real Chemistry, which ranks as O'Dwyer's No. 1 ranked healthcare firm, recorded $555M in 2022 fee income.