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Lippe Taylor partners with MedFluencers, a physician-founded Health Care Provider influencer marketing agency, to deliver creative content, influencer and creator marketing strategies that consumers can trust, and other HCPs find credible in peer-to-peer settings. The partnership will focus on several key areas, including benchmarking and pricing standardization for Health Care Provider influencer programming, education on compliance with the Sunshine Act, thought leadership initiatives, and ongoing client work, including creative ideation, joint new business initiatives and creator/influencer development. "Many of our pharma and healthcare clients are looking to us to help them leverage HCP influencers in ways that are both compelling and compliant," said Lippe Taylor CEO Paul Dyer. "This strategic partnership allows us to tap into MedFluencers’ extensive network of physicians, proprietary data, and unparalleled expertise on best practices in the HCP influencer space, to drive meaningful and measurable results for our clients."
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Blue Ant Media and marblemedia are merging their production and distribution operations into one unified studio and rights business. With hubs in Toronto, New York, Los Angeles, Miami and London, the merger of these operations sees Blue Ant Media acquiring marblemedia and international sales operation Distribution360. The combined business also includes Saloon Media, Look Mom! Productions and distributor Blue Ant International, provide an expanded scope of intellectual properties across all genres. Marblemedia co-CEOs Mark Bishop and Matthew Hornburg will take the helm of the business, serving as co-presidents and reporting into Michael MacMillan, CEO and co-founder, Blue Ant Media. “The appetite for premium content remains strong in the global market, and we can better serve this demand with high-quality content and by working with best-in-class collaborators,” said Bishop and Hornburg.
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Registration for the 8th Edition of the Lisbon International Advertising Festival remains open until August 14. Awards will be presented in the areas of AD, HEALTH and PR, as well as Young Lisbon, which gives young people the opportunity to show their talent by responding to a real brief that will be evaluated by a panel of industry pros. After the juries have evaluated the projects, curators Rodger Beekman, Eva Santos Bouzas, Luís Silva Dias, Sara Fátima Koraishy and Gabriel Augusto will meet at Rio do Prado, Portugal, between September 18 and 20 to discuss the results and present the awards.
CIVIC, a New York-based brand experience agency, acquires strategic communications consultancy Wave Kilo... Hotwire Global reaches an agreement with Morning Consult to give Hotwire Global instant access to Morning Consult’s proprietary dataset... The Public Relations Student Society of America announced its 2026–2027 International Committee... Avenue Z is named a Shopify Platinum Partner, the highest tier of Shopify’s Service Partner Program.
ICR releases a report that says the SPAC IPO market has been trending upward—and is likely to stay on that track... Washington Women in PR is sponsoring an April 15 event that looks at how women can change the dynamics that often keep them in lower-visibility positions through strategic self-advocacy and organizational awareness... Life Science Cares Boston, an organization supported by LaVoieHeathScience, will convene leaders, employees and partners from across the life sciences industry for its annual Impact Breakfast on April 13 at the Omni Boston Hotel at the Seaport.
Bell Yard Communications and Kysen PR, London-based firms that focus on legal market and litigation PR, are merging. The combined firm will operate as Bell Yard Kysen Communications... FINN Partners launches Travel with Tastemakers, a global report that looks at more than 25 destinations through the eyes of the creatives who shape them... Baker Public Relations, a woman-owned agency based in Albany with offices in Pittsburgh, PA and St. Petersburg, FL, rebrands as The Baker Agency. 
