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Lippe Taylor partners with MedFluencers, a physician-founded Health Care Provider influencer marketing agency, to deliver creative content, influencer and creator marketing strategies that consumers can trust, and other HCPs find credible in peer-to-peer settings. The partnership will focus on several key areas, including benchmarking and pricing standardization for Health Care Provider influencer programming, education on compliance with the Sunshine Act, thought leadership initiatives, and ongoing client work, including creative ideation, joint new business initiatives and creator/influencer development. "Many of our pharma and healthcare clients are looking to us to help them leverage HCP influencers in ways that are both compelling and compliant," said Lippe Taylor CEO Paul Dyer. "This strategic partnership allows us to tap into MedFluencers’ extensive network of physicians, proprietary data, and unparalleled expertise on best practices in the HCP influencer space, to drive meaningful and measurable results for our clients."
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Blue Ant Media and marblemedia are merging their production and distribution operations into one unified studio and rights business. With hubs in Toronto, New York, Los Angeles, Miami and London, the merger of these operations sees Blue Ant Media acquiring marblemedia and international sales operation Distribution360. The combined business also includes Saloon Media, Look Mom! Productions and distributor Blue Ant International, provide an expanded scope of intellectual properties across all genres. Marblemedia co-CEOs Mark Bishop and Matthew Hornburg will take the helm of the business, serving as co-presidents and reporting into Michael MacMillan, CEO and co-founder, Blue Ant Media. “The appetite for premium content remains strong in the global market, and we can better serve this demand with high-quality content and by working with best-in-class collaborators,” said Bishop and Hornburg.
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Registration for the 8th Edition of the Lisbon International Advertising Festival remains open until August 14. Awards will be presented in the areas of AD, HEALTH and PR, as well as Young Lisbon, which gives young people the opportunity to show their talent by responding to a real brief that will be evaluated by a panel of industry pros. After the juries have evaluated the projects, curators Rodger Beekman, Eva Santos Bouzas, Luís Silva Dias, Sara Fátima Koraishy and Gabriel Augusto will meet at Rio do Prado, Portugal, between September 18 and 20 to discuss the results and present the awards.
Ruder Finn launches rf.StoryLab, a creative incubator that merges generative AI tools with human-powered creative vision... Do It On, a Lisbon-based marketing and communication agency, joins INT. Agencies, an international collective of independent full-service agencies with a presence across five continents... The Public Relations Society of America releases “AI Prompting 101: A ‘Start Here’ Guide for Professional Communicators,” a resource offering practical, structured guidance to help communications pros integrate generative AI tools into their daily work.
PKPR, a New York-based boutique shop, launches a book publicity division focused on nonfiction authors... Palantir Technologies and Stagwell form a partnership to create an AI-driven platform for marketers... The Conference Board is presenting a Nov. 18-19 event at the Brooklyn Marriott that will look at the priorities, challenges and opportunities facing AI decision-makers today.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
Sommerfield Communications, a corporate, financial, and crisis shop that was acquired by Allison Worldwide in early 2021, re-launches as an independently owned firm... D S Simon Media launches a broadcast media tour designed to enhance Generative Engine Optimization... The Public Relations Society of America’s ICON 2025 Conference brought together close to 2,100 in DC from Oct. 28-30.
CorpBridge Advisors is launched by Bob Christie (Brunswick and Alibaba Group veteran) and Russ Rubino (Nasdaq and Intercontinental Exchange/NYSE alum)... Golin marked its 30th anniversary in Miami with an Oct. 23 gathering that celebrated its new outpost in Coral Gables... The Notability Company debuted at the PRSA annual ICON Conference in Washington.
