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Lippe Taylor partners with MedFluencers, a physician-founded Health Care Provider influencer marketing agency, to deliver creative content, influencer and creator marketing strategies that consumers can trust, and other HCPs find credible in peer-to-peer settings. The partnership will focus on several key areas, including benchmarking and pricing standardization for Health Care Provider influencer programming, education on compliance with the Sunshine Act, thought leadership initiatives, and ongoing client work, including creative ideation, joint new business initiatives and creator/influencer development. "Many of our pharma and healthcare clients are looking to us to help them leverage HCP influencers in ways that are both compelling and compliant," said Lippe Taylor CEO Paul Dyer. "This strategic partnership allows us to tap into MedFluencers’ extensive network of physicians, proprietary data, and unparalleled expertise on best practices in the HCP influencer space, to drive meaningful and measurable results for our clients."
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Blue Ant Media and marblemedia are merging their production and distribution operations into one unified studio and rights business. With hubs in Toronto, New York, Los Angeles, Miami and London, the merger of these operations sees Blue Ant Media acquiring marblemedia and international sales operation Distribution360. The combined business also includes Saloon Media, Look Mom! Productions and distributor Blue Ant International, provide an expanded scope of intellectual properties across all genres. Marblemedia co-CEOs Mark Bishop and Matthew Hornburg will take the helm of the business, serving as co-presidents and reporting into Michael MacMillan, CEO and co-founder, Blue Ant Media. “The appetite for premium content remains strong in the global market, and we can better serve this demand with high-quality content and by working with best-in-class collaborators,” said Bishop and Hornburg.
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Registration for the 8th Edition of the Lisbon International Advertising Festival remains open until August 14. Awards will be presented in the areas of AD, HEALTH and PR, as well as Young Lisbon, which gives young people the opportunity to show their talent by responding to a real brief that will be evaluated by a panel of industry pros. After the juries have evaluated the projects, curators Rodger Beekman, Eva Santos Bouzas, Luís Silva Dias, Sara Fátima Koraishy and Gabriel Augusto will meet at Rio do Prado, Portugal, between September 18 and 20 to discuss the results and present the awards.
Brunner, a Pittsburgh-based integrated marketing agency, acquires AdSkate, an AI-powered creative analytics and marketing intelligence platform that helps brands and agencies optimize advertising performance... Augustine Agency launches Flavor Theory, a foodservice marketing practice aimed at helping restaurants, food manufacturers, distributors and institutional dining organizations grow their brands and businesses... The Acceleration Community of Companies releases a report finding that almost half (49 percent) of Gen Z sports fans say they have become interested in a new sport or athlete because of fan-created content or something entirely outside the sport. 
VPE Communications, which helps organizations authentically connect with diverse audiences, celebrates 38 years in business and announces a new ownership structure... Praytell expands into the Asian market with the opening of a new office in Singapore... The International Public Relations Network unveils a new visual identity and redesigned website. 
SourceCode Communications launches SourceCode Germany, establishing the agency's first office in continental Europe... Clario Group acquires Ted Miller Group, a Miami-founded agency focused on clients in the technology, travel & leisure and financial services sectors... Global Situation Room’s Global Risk Advisory Council is hosting a July 23 webinar that will go over the results of its new Reputation Risk Index.
Havas acquires MUT, a Barcelona-based firm focused on experiential marketing and sustainable events... IPREX lauches its AI Task Force...D S Simon Media, one of the first companies to produce a satellite media tour, celebrates its 40th anniversary... Washington Women in Public Relations is sponsoring an event that shows communications pros who work with associations how they can get their messages across clearly, credibly and courageously. “How Associations Lead with Strategic Storytelling,” at 6 p.m. on July 16.
TEAM LEWIS starts up its AI Practice... Thunderly launches a year-long storytelling campaign focused on how franchising can provide a pathway to business ownership... JIN, a European communications consulting group, introduces "AI Campaigning", a corporate offering designed to model and anticipate stakeholder behavior.
