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Lippe Taylor partners with MedFluencers, a physician-founded Health Care Provider influencer marketing agency, to deliver creative content, influencer and creator marketing strategies that consumers can trust, and other HCPs find credible in peer-to-peer settings. The partnership will focus on several key areas, including benchmarking and pricing standardization for Health Care Provider influencer programming, education on compliance with the Sunshine Act, thought leadership initiatives, and ongoing client work, including creative ideation, joint new business initiatives and creator/influencer development. "Many of our pharma and healthcare clients are looking to us to help them leverage HCP influencers in ways that are both compelling and compliant," said Lippe Taylor CEO Paul Dyer. "This strategic partnership allows us to tap into MedFluencers’ extensive network of physicians, proprietary data, and unparalleled expertise on best practices in the HCP influencer space, to drive meaningful and measurable results for our clients."
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Blue Ant Media and marblemedia are merging their production and distribution operations into one unified studio and rights business. With hubs in Toronto, New York, Los Angeles, Miami and London, the merger of these operations sees Blue Ant Media acquiring marblemedia and international sales operation Distribution360. The combined business also includes Saloon Media, Look Mom! Productions and distributor Blue Ant International, provide an expanded scope of intellectual properties across all genres. Marblemedia co-CEOs Mark Bishop and Matthew Hornburg will take the helm of the business, serving as co-presidents and reporting into Michael MacMillan, CEO and co-founder, Blue Ant Media. “The appetite for premium content remains strong in the global market, and we can better serve this demand with high-quality content and by working with best-in-class collaborators,” said Bishop and Hornburg.
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Registration for the 8th Edition of the Lisbon International Advertising Festival remains open until August 14. Awards will be presented in the areas of AD, HEALTH and PR, as well as Young Lisbon, which gives young people the opportunity to show their talent by responding to a real brief that will be evaluated by a panel of industry pros. After the juries have evaluated the projects, curators Rodger Beekman, Eva Santos Bouzas, Luís Silva Dias, Sara Fátima Koraishy and Gabriel Augusto will meet at Rio do Prado, Portugal, between September 18 and 20 to discuss the results and present the awards.
CG Life brand The Market Element is relaunched as Element CG... Gateway Group, a financial communications and digital media advisory firm, is bringing back its annual Gateway Conference... Firebrand launches what it says is an industry first: an integrated Account-Based Marketing and PR service.
RVD Communications, a New York-based PR, influencer marketing and brand building agency, is acquired by Band of Insiders... An NCSolutions consumer sentiment survey finds that 55 percent of respondents would be more likely to try a product if it’s marketed as being aligned with a healthier and more sustainable lifestyle... IPG Mediabrands launches its Climate Action Accelerator Program.
If your firm took part in O’Dwyer’s 2024 Rankings, there’s still time for it to appear in the profile section of our big May Rankings Issue.
Crowe PR is forming a strategic alliance with brand consultancy Movetic... SKDK founding partner Bill Knapp is inducted into the Association of Political Consultants Hall of Fame... SixSpeed, an independent creative marketing agency, acquires KC Truth, a media and creative shop.
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