Notified, a tech partner for investor relations, PR and marketing professionals, files a patent application to develop new artificial intelligence-enabled features for its IR Event Platform. The company says that the new AI capabilities—including an Earnings Call Coach—are aimed at empowering investor relations teams to tell their investment story more effectively by analyzing trends, predicting questions, and grading the performance of past and planned capital markets communications. The Earnings Call Coach will collect data from both historical and future corporate earnings calls, webcasts, press releases and news across industries, countries and stock exchanges. “We’re developing proprietary products that will give executives fast access to critical and previously unavailable information, facilitating a more engaging and impactful earnings process while ensuring complete security and compliance,” said Notified president Nimesh Davé.
Ripley PR is partnering with Bradford White Corporation, a leading manufacturer of water heaters, boilers and storage tanks, on a series of 10 “For the Pro” videos focused on helping professional contractors take their business to the next level with PR. In the videos, which are based on Ripley PR CEO Heather Ripley’s 2021 book “Next Level Now: PR Secrets to Drive Explosive Growth for Your Home Service Business,” she shares actionable insights on how to grow a contracting business through PR. Topics covered include press releases, social media, content, online reviews and crisis management, providing a comprehensive introduction to PR for the plumbing, heating and cooling industry. “I believe contractors deserve the same tools and knowledge that professionals in other industries have relied on for success for decades,” said Ripley. “Working with Bradford White on this initiative is another opportunity to empower and inspire business owners to reach their goals.”
Stagwell Marketing Cloud's PRophet, a generative and predictive AI SaaS platform for PR professionals, partners with its Multiview B2B digital marketing and publishing solutions unit, on “Taylor,” an AI writing tool designed to help communications professionals create and test the “mediability” of content. The platform is intended to help associations anticipate press sentiment, measure campaign impact and enhance PR strategies intended to reach members, prospective members, and other critical stakeholders. "Our collaboration represents our shared vision of empowering associations with the cutting-edge AI tools they need to succeed,” said PRophet founder and CEO Aaron Kwittken. “'Taylor' creates content that leads to media placements, allowing associations to navigate the highly competitive and complex media landscape with more confidence and precision."