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Marketing Maven partners with HAI, Innovate Marketing Group and MLT Creative to launch “The Anniversary Collective," a specialized consortium focused on helping organizations commemorate their significant milestones and events. Marketing Maven will lead marketing strategies for the collective, leveraging its experience in multi-channel campaigns, storytelling and brand amplification. The collective, which includes historians, archivists, exhibit designers, integrated marketers, social media consultants, public relations experts, and event planners, employs a systematic approach that incorporates storyboarding and tactical development, in-depth research, and a final phase focused on event and marketing execution. “This collective allows us to blend historical insights with forward-thinking marketing solutions, delivering an immersive, memorable experience for all involved," said Marketing Maven CEO and president Lindsey Carnett.
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| Jo Eyre, Tayor Hendsley |
MXP Ventures, a platform that launches and scales marketing agencies globally, is backing two new agencies: Tailored, an Amsterdam-based social media agency, and Voxeon Communications, a Cape Town, South Africa firm that specializes in internal communication, employee engagement and employer branding. Tailored is led by Taylor Hendsley, who was previously a director at Edelman and Hey Honey, working with such clients as JLB and Crocs. It will focus on pan-European consumer markets and helping brands use social media to connect with and engage customers. Google vet Jo Eyre, a workplace communications expert who most recently led the internal communications function at global remote HRtech startup Omnipresent, will lead Voxeon. The agency’s mission is to help remote and hybrid organizations build trust and inspire connections.
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The 8th edition of the Lisbon International Ad Festival presented awards to some of the world's most creative projects in the Ad, Health and PR fields on Sept. 19 at the Rio do Prado in Óbidos, Portugal. The four curators—Luís Silva Dias, Gabriel Augusto, Sara Koraisy and Rodger Beeman—analyzed, discussed and evaluated the projects from the awards shortlist to come up with the winners. In the PR section, MGC was the standout, winning two bronze awards and one gold. In Health, VML&R Health Spain came out on top with one bronze award, five silver awards, five gold awards and three Grand Prix. End to End Group, which received one silver award, five gold awards and three Grand Prix, was the leader in the Ad Group. The entire list of winners of the 8th edition of the Lisbon International Ad Festival can be seen here.
PKPR, a New York-based boutique shop, launches a book publicity division focused on nonfiction authors... Palantir Technologies and Stagwell form a partnership to create an AI-driven platform for marketers... The Conference Board is presenting a Nov. 18-19 event at the Brooklyn Marriott that will look at the priorities, challenges and opportunities facing AI decision-makers today.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
Sommerfield Communications, a corporate, financial, and crisis shop that was acquired by Allison Worldwide in early 2021, re-launches as an independently owned firm... D S Simon Media launches a broadcast media tour designed to enhance Generative Engine Optimization... The Public Relations Society of America’s ICON 2025 Conference brought together close to 2,100 in DC from Oct. 28-30.
CorpBridge Advisors is launched by Bob Christie (Brunswick and Alibaba Group veteran) and Russ Rubino (Nasdaq and Intercontinental Exchange/NYSE alum)... Golin marked its 30th anniversary in Miami with an Oct. 23 gathering that celebrated its new outpost in Coral Gables... The Notability Company debuted at the PRSA annual ICON Conference in Washington.
Padilla launches Padilla GEO 3D, a service that aims to improve generative AI search results for brands and organizations... Bader Rutter, a Milwaukee-based B2B marketing agency, unveils the Chef Advisory Network, an initiative designed to bring the voice of the kitchen into food company boardrooms... Dilenschneider Group founder and principal Robert Dilenschneider’s new book, Respect: How to Change the World One Interaction at a Time, was released on Oct. 28 by Wiley... Blue Highway Advisory and Blue Highway Global, founded by former Mercury Public Affairs managing director Ian McCaleb in 2022, rebrands.
