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Marketing Maven partners with HAI, Innovate Marketing Group and MLT Creative to launch “The Anniversary Collective," a specialized consortium focused on helping organizations commemorate their significant milestones and events. Marketing Maven will lead marketing strategies for the collective, leveraging its experience in multi-channel campaigns, storytelling and brand amplification. The collective, which includes historians, archivists, exhibit designers, integrated marketers, social media consultants, public relations experts, and event planners, employs a systematic approach that incorporates storyboarding and tactical development, in-depth research, and a final phase focused on event and marketing execution. “This collective allows us to blend historical insights with forward-thinking marketing solutions, delivering an immersive, memorable experience for all involved," said Marketing Maven CEO and president Lindsey Carnett.
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| Jo Eyre, Tayor Hendsley |
MXP Ventures, a platform that launches and scales marketing agencies globally, is backing two new agencies: Tailored, an Amsterdam-based social media agency, and Voxeon Communications, a Cape Town, South Africa firm that specializes in internal communication, employee engagement and employer branding. Tailored is led by Taylor Hendsley, who was previously a director at Edelman and Hey Honey, working with such clients as JLB and Crocs. It will focus on pan-European consumer markets and helping brands use social media to connect with and engage customers. Google vet Jo Eyre, a workplace communications expert who most recently led the internal communications function at global remote HRtech startup Omnipresent, will lead Voxeon. The agency’s mission is to help remote and hybrid organizations build trust and inspire connections.
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The 8th edition of the Lisbon International Ad Festival presented awards to some of the world's most creative projects in the Ad, Health and PR fields on Sept. 19 at the Rio do Prado in Óbidos, Portugal. The four curators—Luís Silva Dias, Gabriel Augusto, Sara Koraisy and Rodger Beeman—analyzed, discussed and evaluated the projects from the awards shortlist to come up with the winners. In the PR section, MGC was the standout, winning two bronze awards and one gold. In Health, VML&R Health Spain came out on top with one bronze award, five silver awards, five gold awards and three Grand Prix. End to End Group, which received one silver award, five gold awards and three Grand Prix, was the leader in the Ad Group. The entire list of winners of the 8th edition of the Lisbon International Ad Festival can be seen here.
CG Life brand The Market Element is relaunched as Element CG... Gateway Group, a financial communications and digital media advisory firm, is bringing back its annual Gateway Conference... Firebrand launches what it says is an industry first: an integrated Account-Based Marketing and PR service.
RVD Communications, a New York-based PR, influencer marketing and brand building agency, is acquired by Band of Insiders... An NCSolutions consumer sentiment survey finds that 55 percent of respondents would be more likely to try a product if it’s marketed as being aligned with a healthier and more sustainable lifestyle... IPG Mediabrands launches its Climate Action Accelerator Program.
If your firm took part in O’Dwyer’s 2024 Rankings, there’s still time for it to appear in the profile section of our big May Rankings Issue.
Crowe PR is forming a strategic alliance with brand consultancy Movetic... SKDK founding partner Bill Knapp is inducted into the Association of Political Consultants Hall of Fame... SixSpeed, an independent creative marketing agency, acquires KC Truth, a media and creative shop.
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