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Marketing Maven partners with HAI, Innovate Marketing Group and MLT Creative to launch “The Anniversary Collective," a specialized consortium focused on helping organizations commemorate their significant milestones and events. Marketing Maven will lead marketing strategies for the collective, leveraging its experience in multi-channel campaigns, storytelling and brand amplification. The collective, which includes historians, archivists, exhibit designers, integrated marketers, social media consultants, public relations experts, and event planners, employs a systematic approach that incorporates storyboarding and tactical development, in-depth research, and a final phase focused on event and marketing execution. “This collective allows us to blend historical insights with forward-thinking marketing solutions, delivering an immersive, memorable experience for all involved," said Marketing Maven CEO and president Lindsey Carnett.
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| Jo Eyre, Tayor Hendsley |
MXP Ventures, a platform that launches and scales marketing agencies globally, is backing two new agencies: Tailored, an Amsterdam-based social media agency, and Voxeon Communications, a Cape Town, South Africa firm that specializes in internal communication, employee engagement and employer branding. Tailored is led by Taylor Hendsley, who was previously a director at Edelman and Hey Honey, working with such clients as JLB and Crocs. It will focus on pan-European consumer markets and helping brands use social media to connect with and engage customers. Google vet Jo Eyre, a workplace communications expert who most recently led the internal communications function at global remote HRtech startup Omnipresent, will lead Voxeon. The agency’s mission is to help remote and hybrid organizations build trust and inspire connections.
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The 8th edition of the Lisbon International Ad Festival presented awards to some of the world's most creative projects in the Ad, Health and PR fields on Sept. 19 at the Rio do Prado in Óbidos, Portugal. The four curators—Luís Silva Dias, Gabriel Augusto, Sara Koraisy and Rodger Beeman—analyzed, discussed and evaluated the projects from the awards shortlist to come up with the winners. In the PR section, MGC was the standout, winning two bronze awards and one gold. In Health, VML&R Health Spain came out on top with one bronze award, five silver awards, five gold awards and three Grand Prix. End to End Group, which received one silver award, five gold awards and three Grand Prix, was the leader in the Ad Group. The entire list of winners of the 8th edition of the Lisbon International Ad Festival can be seen here.
Mark Allen & Co. acquires Alban Communications, establishing its first Miami office... Buchalter, a business law firm, launches a crisis management and strategic response group... 5W PR expands its beauty practice to include TikTok Shop-aligned PR campaigns and creator amplification strategies.
Caster Communications is acquired by long-time agency leaders Alexandra Crabb and Peter Girard... DiGennaro Communications launches The Authority Studio, a freestanding content strategy and production offering... The Brandman Agency, which specializes in luxury travel and lifestyle, rebrands as Brandman.
Public Inc., a social impact agency based in Toronto and New York, acquires Rocket Social Impact, an advisory firm that works with nonprofit and corporate social impact organizations... Ruder Finn launches “What’s Next: The Ruder Finn Podcast,” a new platform hosted by CEO Kathy Bloomgarden... Crowe PR joins United Partners Network, a network of independent PR agencies with members across more than 65 markets worldwide.
Ruder Finn launches rf.Voices, an integrated influence offering that brings together AI-powered influencer marketing, customer advocacy and paid amplification under one measurable framework... The Pollack Group is accepting applications through March 31 for The Big Red Grant, a $40,000 pro bono strategic PR and marketing engagement program awarded to a nonprofit organization ready for growth... D S Simon Media releases a report that says almost seven in ten producers (68 percent) are more interested in airing a story when they know it has been optimized for AI.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
