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| Lyndsey Newnam |
G&S Business Communications expands into the landscaping & outdoor living market. The agency’s new Landscaping & Outdoor Living segment will offer companies in the sector a range of services including branding & purpose, creative & storytelling, corporate reputation & ESG, employee engagement and media relations. It will be led by agency VP Lyndsey Newnam. “Product and service innovation are the vanguard of this new era of landscaping and outdoor living,” said G&S Business Communications chief growth officer Steve Halsey. “Our G&S team has proven expertise in helping industry-leading brands grow their business and tell their stories of creating a greener, more harmonious world, guided by innovation, responsibility and an unwavering commitment to excellence."
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| Josslynne Welch, Michele Litzky |
Litzky Public Relations, which works with brands targeted at kids and families, announces the retirement of founder/CEO Michele Litzky. Agency president Josslynne Welch, who has managed LPR’s operations since 2018, becomes its sole proprietor. Litzky will continue to operate Michele Litzky Consulting, which works with clients including toy analyst, researcher and consultant Chris Byrne. “As I move into my next chapter, I’m leaving my firm in the most capable hands I know, with Josslynne Welch,” said Litzky. “Her diversification into other business sectors that service kids and families and her continued commitment to the toy industry makes me equally proud and excited to see where she’s taking LPR next.”
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Tier One Partners, a women-owned PR, digital, and content agency, celebrates its 20th anniversary by making a donation to the Cathy Hughes School of Communication Annual Fund at Howard University, one of the country's leading HBCUs. Earlier this year, the agency, a Diversity Action Alliance signatory member, kicked off its third decade of operation with a new brand identity inspired by client feedback on what they valued most in working with the agency. The rebrand included a new visual identity, featuring an updated logo, color palette, typeface, and imagery all intentionally selected to reflect the values most important to Tier One. Founded in 2003, Tier One launched its Agile Insights & Analytics Practice, focused on recognizing and predicting macro trends in real time, in 2021. “Throughout this time, the communications industry has rapidly evolved and our agency has evolved alongside it,” said agency co-founder and managing partner Kathy Wilson.
PKPR, a New York-based boutique shop, launches a book publicity division focused on nonfiction authors... Palantir Technologies and Stagwell form a partnership to create an AI-driven platform for marketers... The Conference Board is presenting a Nov. 18-19 event at the Brooklyn Marriott that will look at the priorities, challenges and opportunities facing AI decision-makers today.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
Sommerfield Communications, a corporate, financial, and crisis shop that was acquired by Allison Worldwide in early 2021, re-launches as an independently owned firm... D S Simon Media launches a broadcast media tour designed to enhance Generative Engine Optimization... The Public Relations Society of America’s ICON 2025 Conference brought together close to 2,100 in DC from Oct. 28-30.
CorpBridge Advisors is launched by Bob Christie (Brunswick and Alibaba Group veteran) and Russ Rubino (Nasdaq and Intercontinental Exchange/NYSE alum)... Golin marked its 30th anniversary in Miami with an Oct. 23 gathering that celebrated its new outpost in Coral Gables... The Notability Company debuted at the PRSA annual ICON Conference in Washington.
Padilla launches Padilla GEO 3D, a service that aims to improve generative AI search results for brands and organizations... Bader Rutter, a Milwaukee-based B2B marketing agency, unveils the Chef Advisory Network, an initiative designed to bring the voice of the kitchen into food company boardrooms... Dilenschneider Group founder and principal Robert Dilenschneider’s new book, Respect: How to Change the World One Interaction at a Time, was released on Oct. 28 by Wiley... Blue Highway Advisory and Blue Highway Global, founded by former Mercury Public Affairs managing director Ian McCaleb in 2022, rebrands.
