 |
| Lyndsey Newnam |
G&S Business Communications expands into the landscaping & outdoor living market. The agency’s new Landscaping & Outdoor Living segment will offer companies in the sector a range of services including branding & purpose, creative & storytelling, corporate reputation & ESG, employee engagement and media relations. It will be led by agency VP Lyndsey Newnam. “Product and service innovation are the vanguard of this new era of landscaping and outdoor living,” said G&S Business Communications chief growth officer Steve Halsey. “Our G&S team has proven expertise in helping industry-leading brands grow their business and tell their stories of creating a greener, more harmonious world, guided by innovation, responsibility and an unwavering commitment to excellence."
 |
| Josslynne Welch, Michele Litzky |
Litzky Public Relations, which works with brands targeted at kids and families, announces the retirement of founder/CEO Michele Litzky. Agency president Josslynne Welch, who has managed LPR’s operations since 2018, becomes its sole proprietor. Litzky will continue to operate Michele Litzky Consulting, which works with clients including toy analyst, researcher and consultant Chris Byrne. “As I move into my next chapter, I’m leaving my firm in the most capable hands I know, with Josslynne Welch,” said Litzky. “Her diversification into other business sectors that service kids and families and her continued commitment to the toy industry makes me equally proud and excited to see where she’s taking LPR next.”
 |
Tier One Partners, a women-owned PR, digital, and content agency, celebrates its 20th anniversary by making a donation to the Cathy Hughes School of Communication Annual Fund at Howard University, one of the country's leading HBCUs. Earlier this year, the agency, a Diversity Action Alliance signatory member, kicked off its third decade of operation with a new brand identity inspired by client feedback on what they valued most in working with the agency. The rebrand included a new visual identity, featuring an updated logo, color palette, typeface, and imagery all intentionally selected to reflect the values most important to Tier One. Founded in 2003, Tier One launched its Agile Insights & Analytics Practice, focused on recognizing and predicting macro trends in real time, in 2021. “Throughout this time, the communications industry has rapidly evolved and our agency has evolved alongside it,” said agency co-founder and managing partner Kathy Wilson.
Ruder Finn launches rf.Voices, an integrated influence offering that brings together AI-powered influencer marketing, customer advocacy and paid amplification under one measurable framework... The Pollack Group is accepting applications through March 31 for The Big Red Grant, a $40,000 pro bono strategic PR and marketing engagement program awarded to a nonprofit organization ready for growth... D S Simon Media releases a report that says almost seven in ten producers (68 percent) are more interested in airing a story when they know it has been optimized for AI.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
KITH, which provides corporate reputation and crisis preparation services, is now owned by CEO Stephanie Craig, who has been with the firm since 2021... The Marketing Cloud, a part of Stagwell, introduces several expansions to Agent Cloud, the platform it launched in October 2025 to simplify access to its AI tools and marketing assistants.... Notified launches its AI Press Release Optimizer.
V2 Communications launches its AI Visibility Solution and Earned Media at Scale, two service offerings designed to help companies increase visibility and credibility in generative search... The Public Relations Global Network brings on Greenough Communications as its Boston member agency... DBC is relaunching The DBC Industry Calendar as a free site to help communicators more easily discover relevant events and awards in the cluttered event landscape driven by the growth of webinars and online events. 
