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| Lyndsey Newnam |
G&S Business Communications expands into the landscaping & outdoor living market. The agency’s new Landscaping & Outdoor Living segment will offer companies in the sector a range of services including branding & purpose, creative & storytelling, corporate reputation & ESG, employee engagement and media relations. It will be led by agency VP Lyndsey Newnam. “Product and service innovation are the vanguard of this new era of landscaping and outdoor living,” said G&S Business Communications chief growth officer Steve Halsey. “Our G&S team has proven expertise in helping industry-leading brands grow their business and tell their stories of creating a greener, more harmonious world, guided by innovation, responsibility and an unwavering commitment to excellence."
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| Josslynne Welch, Michele Litzky |
Litzky Public Relations, which works with brands targeted at kids and families, announces the retirement of founder/CEO Michele Litzky. Agency president Josslynne Welch, who has managed LPR’s operations since 2018, becomes its sole proprietor. Litzky will continue to operate Michele Litzky Consulting, which works with clients including toy analyst, researcher and consultant Chris Byrne. “As I move into my next chapter, I’m leaving my firm in the most capable hands I know, with Josslynne Welch,” said Litzky. “Her diversification into other business sectors that service kids and families and her continued commitment to the toy industry makes me equally proud and excited to see where she’s taking LPR next.”
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Tier One Partners, a women-owned PR, digital, and content agency, celebrates its 20th anniversary by making a donation to the Cathy Hughes School of Communication Annual Fund at Howard University, one of the country's leading HBCUs. Earlier this year, the agency, a Diversity Action Alliance signatory member, kicked off its third decade of operation with a new brand identity inspired by client feedback on what they valued most in working with the agency. The rebrand included a new visual identity, featuring an updated logo, color palette, typeface, and imagery all intentionally selected to reflect the values most important to Tier One. Founded in 2003, Tier One launched its Agile Insights & Analytics Practice, focused on recognizing and predicting macro trends in real time, in 2021. “Throughout this time, the communications industry has rapidly evolved and our agency has evolved alongside it,” said agency co-founder and managing partner Kathy Wilson.
Brunner, a Pittsburgh-based integrated marketing agency, acquires AdSkate, an AI-powered creative analytics and marketing intelligence platform that helps brands and agencies optimize advertising performance... Augustine Agency launches Flavor Theory, a foodservice marketing practice aimed at helping restaurants, food manufacturers, distributors and institutional dining organizations grow their brands and businesses... The Acceleration Community of Companies releases a report finding that almost half (49 percent) of Gen Z sports fans say they have become interested in a new sport or athlete because of fan-created content or something entirely outside the sport. 
VPE Communications, which helps organizations authentically connect with diverse audiences, celebrates 38 years in business and announces a new ownership structure... Praytell expands into the Asian market with the opening of a new office in Singapore... The International Public Relations Network unveils a new visual identity and redesigned website. 
SourceCode Communications launches SourceCode Germany, establishing the agency's first office in continental Europe... Clario Group acquires Ted Miller Group, a Miami-founded agency focused on clients in the technology, travel & leisure and financial services sectors... Global Situation Room’s Global Risk Advisory Council is hosting a July 23 webinar that will go over the results of its new Reputation Risk Index.
Havas acquires MUT, a Barcelona-based firm focused on experiential marketing and sustainable events... IPREX lauches its AI Task Force...D S Simon Media, one of the first companies to produce a satellite media tour, celebrates its 40th anniversary... Washington Women in Public Relations is sponsoring an event that shows communications pros who work with associations how they can get their messages across clearly, credibly and courageously. “How Associations Lead with Strategic Storytelling,” at 6 p.m. on July 16.
TEAM LEWIS starts up its AI Practice... Thunderly launches a year-long storytelling campaign focused on how franchising can provide a pathway to business ownership... JIN, a European communications consulting group, introduces "AI Campaigning", a corporate offering designed to model and anticipate stakeholder behavior.
