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Kismet Group, an Australian private equity group, acquires Media.com, an internet domain that will equip users with text, video and audio-based capabilities to publish their stories, communicate their views and confront misconceptions. Unlike social networks, which are advertiser-driven, Media.com is a subscription-based network, enabling profile holders to have “clear air” to express their views. The company’s decision to disallow comments means users can tell their stories and state their position without harassment or objection. “The Media.com network is critical and timely for protecting society from the harm caused by misinformation, especially considering today's fragmented and increasingly divisive media landscape where clickbait, polarized news, and engagement-reliant social platforms can dramatically affect anyone’s reputation.” said Media.com CEO and founder James Mawhinney.
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Elev8 New Media, which specializes in securing media and press coverage for its clients, launches an influencer marketing division. The new division’s services will include influencer strategy development, influencer identification, campaign execution, measurement and analytics, and compliance guidance. “With the launch of our influencer marketing division, we are excited to harness the power of influencer marketing to help our clients connect with their target audiences on a more personal level,” said Elev8New Media co-founder and CEO Jessica Starman.
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Ripley PR, an agency specializing in home service and building trades, franchising, B2B technology and manufacturing public relations, is named PR Agency of the Year in the Southeast United States by the Corporate LiveWire Prestige Awards for 2023-2024.The awards, which recognize small and medium-sized businesses, are based on factors including a nominee’s service excellence, innovative practices, ethical or sustainable methods of working, and consistency in performance. “We’re delighted to have been chosen during our 10th anniversary as the Southeast’s PR agency of the year by an association that truly values small and mid-sized businesses,” said Ripley PR founder and CEO Heather Ripley.
CG Life brand The Market Element is relaunched as Element CG... Gateway Group, a financial communications and digital media advisory firm, is bringing back its annual Gateway Conference... Firebrand launches what it says is an industry first: an integrated Account-Based Marketing and PR service.
RVD Communications, a New York-based PR, influencer marketing and brand building agency, is acquired by Band of Insiders... An NCSolutions consumer sentiment survey finds that 55 percent of respondents would be more likely to try a product if it’s marketed as being aligned with a healthier and more sustainable lifestyle... IPG Mediabrands launches its Climate Action Accelerator Program.
If your firm took part in O’Dwyer’s 2024 Rankings, there’s still time for it to appear in the profile section of our big May Rankings Issue.
Crowe PR is forming a strategic alliance with brand consultancy Movetic... SKDK founding partner Bill Knapp is inducted into the Association of Political Consultants Hall of Fame... SixSpeed, an independent creative marketing agency, acquires KC Truth, a media and creative shop.
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