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| Tammy Phan |
BerlinRosen launches Brightmode Talent, which offers a suite of talent services meant to help companies and organizations find the best job candidates in communications and marketing. Brightmode is led by Tammy Phan, who has led recruitment at BerlinRosen since 2019 and serves as the new agency’s head of talent. Its services include candidate search, recruitment and placement, talent and organizational consulting and equity-based hiring support, working with candidates at all levels, from junior account staff to senior executives. “Brightmode Talent is a trusted partner that empowers organizations to shape their futures through intelligent people strategies,” said Phan.
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PRophet, Stagwell Marketing Cloud's generative and predictive AI SaaS platform for PR professionals, adds AI-driven influencer discovery and campaign management and machine learning-based news monitoring to its platform capabilities. The new offerings—PRophet Earn, Influence and Monitor—can work together or as standalone solutions to increase the value and accessibility of the PRophet platform to communicators and marketers. Earn builds on the existing PRophet platform, which uses a combination of AI, language processing and machine learning to generate, analyze and test new content. Influence combines generative AI, data analytics, and monitoring technology to create personalized influencer marketing programs. Monitor provides users with the ability to create personalized alerts across a diversity of media channels from within the PRophet platform. The offerings have been on display at the Public Relations Society of America's ICON 2023 conference in Nashville and will be fully available to users by the end of the year.
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The Worldcom Public Relations Group votes Frankfurt, Germany’s BCC Business Communications Consulting and Cognito Communications Counsellors in Jakarta, Indonesia into the partnership. BCC, which just marked its 20th anniversary, focuses on payment, real estate, infrastructure,and urban development. Cognito serves global brands and prominent Indonesian companies across diverse sectors including banking & finance, travel & leisure, mining & energy, agribusiness, IT, and consumer goods. “They are highly respected in their local markets, and have deep regional, national, and global experience in public relations and communications,” said Stephanie Paul, Managing Director, The Phillips Group (Brisbane, Australia), and Worldcom’s global recruitment chair.
Golin launches Lighthouse 360, a service helping companies handle the human side of AI adoption... PR Boutiques International adds five new members... 24 Seven, a marketing, creative and digital talent solutions firm, acquires New York-based marketing consulting firm Markacy.
The Public Relations Global Network adds Rooster, a London-based agency, as its newest member for the United Kingdom... Spectrum Science launches Mo (short for Momentum), an AI-powered platform... Kinetic Marketing Communications, a women-owned marketing communications agency and on-demand marketing talent firm, launches its Strategic Marketing AI Framework.
Ruder Finn launches rf.StoryLab, a creative incubator that merges generative AI tools with human-powered creative vision... Do It On, a Lisbon-based marketing and communication agency, joins INT. Agencies, an international collective of independent full-service agencies with a presence across five continents... The Public Relations Society of America releases “AI Prompting 101: A ‘Start Here’ Guide for Professional Communicators,” a resource offering practical, structured guidance to help communications pros integrate generative AI tools into their daily work.
PKPR, a New York-based boutique shop, launches a book publicity division focused on nonfiction authors... Palantir Technologies and Stagwell form a partnership to create an AI-driven platform for marketers... The Conference Board is presenting a Nov. 18-19 event at the Brooklyn Marriott that will look at the priorities, challenges and opportunities facing AI decision-makers today.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
