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| Tammy Phan |
BerlinRosen launches Brightmode Talent, which offers a suite of talent services meant to help companies and organizations find the best job candidates in communications and marketing. Brightmode is led by Tammy Phan, who has led recruitment at BerlinRosen since 2019 and serves as the new agency’s head of talent. Its services include candidate search, recruitment and placement, talent and organizational consulting and equity-based hiring support, working with candidates at all levels, from junior account staff to senior executives. “Brightmode Talent is a trusted partner that empowers organizations to shape their futures through intelligent people strategies,” said Phan.
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PRophet, Stagwell Marketing Cloud's generative and predictive AI SaaS platform for PR professionals, adds AI-driven influencer discovery and campaign management and machine learning-based news monitoring to its platform capabilities. The new offerings—PRophet Earn, Influence and Monitor—can work together or as standalone solutions to increase the value and accessibility of the PRophet platform to communicators and marketers. Earn builds on the existing PRophet platform, which uses a combination of AI, language processing and machine learning to generate, analyze and test new content. Influence combines generative AI, data analytics, and monitoring technology to create personalized influencer marketing programs. Monitor provides users with the ability to create personalized alerts across a diversity of media channels from within the PRophet platform. The offerings have been on display at the Public Relations Society of America's ICON 2023 conference in Nashville and will be fully available to users by the end of the year.
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The Worldcom Public Relations Group votes Frankfurt, Germany’s BCC Business Communications Consulting and Cognito Communications Counsellors in Jakarta, Indonesia into the partnership. BCC, which just marked its 20th anniversary, focuses on payment, real estate, infrastructure,and urban development. Cognito serves global brands and prominent Indonesian companies across diverse sectors including banking & finance, travel & leisure, mining & energy, agribusiness, IT, and consumer goods. “They are highly respected in their local markets, and have deep regional, national, and global experience in public relations and communications,” said Stephanie Paul, Managing Director, The Phillips Group (Brisbane, Australia), and Worldcom’s global recruitment chair.
CashmanKatz launches CK Health, a healthcare marketing specialty... Mission North introduces its Physical Industries practice, which will focus on physical AI applications across four verticals: commerce, manufacturing, mobility, and aerospace and defense... Muck Rack, an AI communications platform, announces a new feature designed to help communications leaders identify timely opportunities to shape relevant news conversations while they are still developing.
FINN Partners opens an office in Minneapolis, its fifth location in the Midwest and its 39th worldwide... AMP3 PR hosts its annual Gifting Suite and Media Lounge in conjunction with New York Fashion Week... Curious Plot, which works with clients in the agriculture, food and companion animal industries, is accepting applications for its 2026 Seed to Succeed pro bono program.
IPREX names Big Picture PR in San Francisco, Precision Strategies in Washington, D.C., and Tiny Mighty Communications in Nashville as its first Americas Partner Cohort... Highwire launches AcroAnswers, a proprietary AI visibility platform... Big Red Oak and Naer Communications, a Calgary-based firm, form a partnership providing integrated communications and marketing services to clean energy companies and organizations across Canada.
Matter launches its Review Visibility Management service to address a shift in how companies across verticals earn trust online... A Queens school is putting out the message about Sept. 12, 2001 when people came together to help, comfort, rebuild and unite... Directive expands its Directive Communications division, which will bring PR, organic social, influencer marketing and paid social together under one integrated organization.
Praytell expands its Influence Department—which unites media, creators and social under one team... LRJ PR & Communications and Canopy Brand Group form an alliance that the firms say will bridge the operational divide between high-end brand design and strategic public relations... Twin Minds Media, Hispanic market specialist, increases the scope of its services in an effort to help brands build deeper connections with audiences through culture, storytelling, media and experiences. 
