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Real Chemistry is opening a second UK-based office in Manchester in early 2024. The new office will build on the work of the agency’s London and Zurich-based teams. Real Chemistry’s expanded EMEA leadership will include SVP, head of medical Jason Gardner, who has 25 years of experience in global medical affairs, global clinical development and global network agency roles and SVP, head of client services Celine Parmentier, who was previously client services director at Havas, as well as James Graham and Greg Barter, who will both serve as EVP, executive director in Real Chemistry’s 21GRAMS unit. “We are excited to open our second UK office in Manchester to tap into the existing scientific and research community there and increase the dedicated scientific expertise we can provide our clients,” said Real Chemistry CEO Shankar Narayanan. “Expanding our presence in Europe gives our clients increased global expertise.”
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Stagwell launches a partnership with Google Cloud and SADA, a Google Cloud Premier Partner, to develop generative AI marketing solutions supporting Stagwell agencies, client partners and product development within the Stagwell Marketing Cloud. SMC will leverage Google Cloud's gen AI solutions including Vertex AI, Duet AI and other advanced tools, with an initial focus on such initiatives as go-to-market programs for brands supported by gen AI, translation services for market research and survey solutions, an AI agent-to-agent service and a proprietary Stagwell large language model (LLM) purpose-built for Stagwell clients. SMC also plans to release its solutions on Google Cloud Marketplace in the future, scaling access to Stagwell's marketing-focused AI-enabled product suite. "Partnering with Google Cloud is an opportunity to strengthen our SMC offering and engage with some of the best technology professionals as we build, test, and scale our gen AI products," said Stagwell chairman and CEO Mark Penn.
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Intelligent Relations, an AI-powered agency, introduces new features for its proprietary software, Preston, that are intended to help communications professionals and in-house marketers better interact with journalists and secure coverage. The new features include: Up-to-date journalist recommendations, regional coverage analysis, deep coverage attribute analysis, AI-generated bios and lookalike journalists (suggesting similar journalists based on 1500+ points of similarity). “We’ve integrated those insights gained from AI into Preston to provide users an unprecedented look into the stories and storytellers that move the media,” said Intelligent Relations co-founder and general manager Steve Marcinuk.
A survey from Matter Communications found that nearly all healthcare marketers (94.4 percent) are currently working with a PR/marketing agency... PAN Communications launches a new website and branding... Semaphore Communications of Cape Town comes on board as a member of IPREX....LAVIDGE managing director Dave Nobs joins the Walter Cronkite School of Journalism and Mass Communication Endowment Board of Trustees.
Mod Op, a digital marketing agency, acquires brand strategy, package design & integrated marketing agency LAM Design... Warren Green & Associates is adding public relations to its services by partnering with Trip Whisperer Agency... The Pollack Group awards its Noemi Pollack Scholarship for the 2024-2025 school year to Sophie Schaked, a rising sophomore at The USC Annenberg School for Communication and Journalism.
The Bliss Group opens a London office to serve professional services, financial services, healthcare, tech and impact clients with a European presence... Granite Creek Capital Partners in partnership with Boathouse Capital, makes an investment in The District Communications Group... Treble forms an artificial intelligence practice group, which will be led out of the agency’s San Francisco office by VP Will Kruisbrink.
CG Life brand The Market Element is relaunched as Element CG... Gateway Group, a financial communications and digital media advisory firm, is bringing back its annual Gateway Conference... Firebrand launches what it says is an industry first: an integrated Account-Based Marketing and PR service.
RVD Communications, a New York-based PR, influencer marketing and brand building agency, is acquired by Band of Insiders... An NCSolutions consumer sentiment survey finds that 55 percent of respondents would be more likely to try a product if it’s marketed as being aligned with a healthier and more sustainable lifestyle... IPG Mediabrands launches its Climate Action Accelerator Program.
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