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BCW introduces the Decipher Index, a platform that employs cognitive artificial intelligence to predict which themes will have the greatest potential future impact. To create the platform, BCW collaborated with cognitive AI company Limbik, identifying more than 20 macro themes and issues it expects to drive global interest over the next 12 months. Experts from BCW and Limbik will then evaluate the likelihood of these themes to have an impact on businesses, organizations and brands. Data is continuously ingested and analyzed by the AI, and updates and analysis are provided weekly at www.decipherindex.com. Issues to be addressed by the platform over the course of the next year include: the 2024 elections; immigration and migration; cultural issues and woke capitalism and the global economy. “With the Decipher Index we can predict—on an ongoing basis and with the confidence provided by data—the shifting themes that will emerge globally and use that information to help our clients better prepare for and navigate material risks to reputation, license to operate or company value,” said BCW global CEO Corey duBrowa.
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| Paul O'Malley |
Fox Agency, a B2B technology marketing specialist, establishes its first US-based office in New York. The New York office is the agency’s second opening in 2023, following the launch of its Düsseldorf office in March, and joining its locations in London and Leeds, UK. The New York office will be led by Paul O’Malley, who was most recently responsible for Kingpin Communication’s expansion into the US. He joins Fox Agency as COO, responsible for leading its growth in the US market. “With the US already accounting for 30 percent of our global revenues, the next logical step is to open a US office to maximize the opportunity that exists amongst US tech firms seeking brand and demand-led growth,” said Fox Agency CEO Ben Fox.
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| Chelsea Brandon |
Twenty4 PR, a Los Angeles-based agency that will focus on personal publicity, events, music, corporate and lifestyle clients is launched by Chelsea Brandon, who was VP talent at Status PR and a publicist at Prime PR. Brandon was most recently senior account director at Scenario Communications, where she worked on the Palm Springs and Newport Beach film festivals and handled the PR campaign for 2023’s Best Picture Oscar winner “Everyone Everywhere All at Once.” Brandon plans on adding additional staff in January.
Acceleration Community of Companies, a network of independent media, marketing, and communications agencies including DKC, Stripe Theory and MKG, expands ACC Intelligence... Crosby Marketing Communications CEO Raymond Crosby is named to the Anne Arundel County Chamber of Commerce’s 2026 Business Hall of Fame Class... Superson, a Helsinki-based agency with hubs in Amsterdam, Toronto and Singapore, is expanding its footprint in North America with the opening of a Toronto office. 
MMGY and Las Vegas-based R&R partners are joining forces under parent company MMGY Global... HarrisQuest, the brand and reputation intelligence platform from The Harris Poll, launches HarrisQuest MCP (Model Context Protocol), which lets users easily connect an AI assistant to external data and tools... Curious Orange, a Dublin-based firm that offers strategy, creative design, digital performance marketing, and AI-enabled workflows, launches Curious Orange Live, a dedicated live experiential marketing agency.
The Messina Group is rebranding as Fortius Global and opening an office in London. Jim Messina, who launched the firm in 2013 after serving as campaign manager for Obama for America, will serve as CEO of Fortius Global and continue to set the vision, strategy, and execution for Fortius and its companies... The New York Chapter of the National Investor Relations Institute names the new members of its NextGen Committee for the 2026-2027 term... Billion Dollar Boy, a social and influencer marketing agency with offices in New York and London, acquires Santa Monica, CA-headquartered Creator Authority.
Slowey McManus Communications is receiving a majority stake investment from Adi Sarosa, founder and managing partner of AA24 Communications... Seven Letter, a Washington, D.C.-based bipartisan strategic communications and public affairs firm, marks its 20th anniversary... Jack Morton launches a new global brand identity.
Peregrine, which specializes in asset and wealth management, adds a Los Angeles office to its locations in New York and London... The Dilenschneider Group, which was founded by Hill & Knowlton CEO Robert Dilenschneider, marks 35 years in business... Meltwater launches Intelligence is Always in Style, a marketing campaign based on a short-film series starring actress Kim Cattrall.
