 |
BCW introduces the Decipher Index, a platform that employs cognitive artificial intelligence to predict which themes will have the greatest potential future impact. To create the platform, BCW collaborated with cognitive AI company Limbik, identifying more than 20 macro themes and issues it expects to drive global interest over the next 12 months. Experts from BCW and Limbik will then evaluate the likelihood of these themes to have an impact on businesses, organizations and brands. Data is continuously ingested and analyzed by the AI, and updates and analysis are provided weekly at www.decipherindex.com. Issues to be addressed by the platform over the course of the next year include: the 2024 elections; immigration and migration; cultural issues and woke capitalism and the global economy. “With the Decipher Index we can predict—on an ongoing basis and with the confidence provided by data—the shifting themes that will emerge globally and use that information to help our clients better prepare for and navigate material risks to reputation, license to operate or company value,” said BCW global CEO Corey duBrowa.
 |
| Paul O'Malley |
Fox Agency, a B2B technology marketing specialist, establishes its first US-based office in New York. The New York office is the agency’s second opening in 2023, following the launch of its Düsseldorf office in March, and joining its locations in London and Leeds, UK. The New York office will be led by Paul O’Malley, who was most recently responsible for Kingpin Communication’s expansion into the US. He joins Fox Agency as COO, responsible for leading its growth in the US market. “With the US already accounting for 30 percent of our global revenues, the next logical step is to open a US office to maximize the opportunity that exists amongst US tech firms seeking brand and demand-led growth,” said Fox Agency CEO Ben Fox.
 |
| Chelsea Brandon |
Twenty4 PR, a Los Angeles-based agency that will focus on personal publicity, events, music, corporate and lifestyle clients is launched by Chelsea Brandon, who was VP talent at Status PR and a publicist at Prime PR. Brandon was most recently senior account director at Scenario Communications, where she worked on the Palm Springs and Newport Beach film festivals and handled the PR campaign for 2023’s Best Picture Oscar winner “Everyone Everywhere All at Once.” Brandon plans on adding additional staff in January.
Stagwell launches NewVoices.ai, an independent AI-powered sales agent that can book appointments, drive conversions, resolve questions and handle customer concerns... Cision acquires search intelligence platform Trajaan... The McRae Agency, a Scottsdale, AZ-firm t, celebrates its 30th anniversary.
energi PR, an independent shop based in Montréal and Toronto, marks its 35th anniversary. It is the Canadian affiliate of DC-headquartered GHMC (Global Health Marketing & Communications)... Barabino & Partners and Community, which are part of Italy’s Excellera Advisory Group, snag top positions in the MergerLinks rankings in the PR Consultants in EMEA category... Honeyjar, an “AI co-pilot” that will leverage brand context, goals and campaign history into a collaborative workspace providing communications & PR pros with assistance across the end-to-end execution of communications, announces a $2M pre-seed fundraise and the launch of its Early Access waitlist.
The Communications Group, a Little Rock-based shop releases its first Public Affairs Marketing Trends Report... The Worldcom Public Relations Group votes Paris-based firm SEITOSEI•ACTIFIN into its global partnership... PRNEWS, a European PR-tech firm, relocates its U.S. headquarters to downtown Miami.
af&co., a San Francisco-based hospitality marketing and PR agency founded by Andrew Freeman, is marking its 20th anniversary... Notified launches Syndicated Articles... Crosby Marketing Communications selects four students from Anne Arundel Community College for its marketing scholars program.
KCSA Strategic Communications launches the KCSA AI Lab, which will develop proprietary AI systems to expand what strategic communications can achieve for PR and IR clients... Clipbook, a vertical AI platform for strategic communications and public affairs, closes a $3.3 million seed round co-led by Mark Cuban, Commonweal Ventures and Carpenter Capital... VizSense, a Boston-based AI influencer marketing agency, teams up with holographic storytelling company Geminai, to launch what they say is the next frontier in brand experiences: interactive holograms powered by AI.
