BCW introduces the Decipher Index, a platform that employs cognitive artificial intelligence to predict which themes will have the greatest potential future impact. To create the platform, BCW collaborated with cognitive AI company Limbik, identifying more than 20 macro themes and issues it expects to drive global interest over the next 12 months. Experts from BCW and Limbik will then evaluate the likelihood of these themes to have an impact on businesses, organizations and brands. Data is continuously ingested and analyzed by the AI, and updates and analysis are provided weekly at www.decipherindex.com. Issues to be addressed by the platform over the course of the next year include: the 2024 elections; immigration and migration; cultural issues and woke capitalism and the global economy. “With the Decipher Index we can predict—on an ongoing basis and with the confidence provided by data—the shifting themes that will emerge globally and use that information to help our clients better prepare for and navigate material risks to reputation, license to operate or company value,” said BCW global CEO Corey duBrowa.
Fox Agency, a B2B technology marketing specialist, establishes its first US-based office in New York. The New York office is the agency’s second opening in 2023, following the launch of its Düsseldorf office in March, and joining its locations in London and Leeds, UK. The New York office will be led by Paul O’Malley, who was most recently responsible for Kingpin Communication’s expansion into the US. He joins Fox Agency as COO, responsible for leading its growth in the US market. “With the US already accounting for 30 percent of our global revenues, the next logical step is to open a US office to maximize the opportunity that exists amongst US tech firms seeking brand and demand-led growth,” said Fox Agency CEO Ben Fox.
Twenty4 PR, a Los Angeles-based agency that will focus on personal publicity, events, music, corporate and lifestyle clients is launched by Chelsea Brandon, who was VP talent at Status PR and a publicist at Prime PR. Brandon was most recently senior account director at Scenario Communications, where she worked on the Palm Springs and Newport Beach film festivals and handled the PR campaign for 2023’s Best Picture Oscar winner “Everyone Everywhere All at Once.” Brandon plans on adding additional staff in January.