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BCW introduces the Decipher Index, a platform that employs cognitive artificial intelligence to predict which themes will have the greatest potential future impact. To create the platform, BCW collaborated with cognitive AI company Limbik, identifying more than 20 macro themes and issues it expects to drive global interest over the next 12 months. Experts from BCW and Limbik will then evaluate the likelihood of these themes to have an impact on businesses, organizations and brands. Data is continuously ingested and analyzed by the AI, and updates and analysis are provided weekly at www.decipherindex.com. Issues to be addressed by the platform over the course of the next year include: the 2024 elections; immigration and migration; cultural issues and woke capitalism and the global economy. “With the Decipher Index we can predict—on an ongoing basis and with the confidence provided by data—the shifting themes that will emerge globally and use that information to help our clients better prepare for and navigate material risks to reputation, license to operate or company value,” said BCW global CEO Corey duBrowa.
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| Paul O'Malley |
Fox Agency, a B2B technology marketing specialist, establishes its first US-based office in New York. The New York office is the agency’s second opening in 2023, following the launch of its Düsseldorf office in March, and joining its locations in London and Leeds, UK. The New York office will be led by Paul O’Malley, who was most recently responsible for Kingpin Communication’s expansion into the US. He joins Fox Agency as COO, responsible for leading its growth in the US market. “With the US already accounting for 30 percent of our global revenues, the next logical step is to open a US office to maximize the opportunity that exists amongst US tech firms seeking brand and demand-led growth,” said Fox Agency CEO Ben Fox.
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| Chelsea Brandon |
Twenty4 PR, a Los Angeles-based agency that will focus on personal publicity, events, music, corporate and lifestyle clients is launched by Chelsea Brandon, who was VP talent at Status PR and a publicist at Prime PR. Brandon was most recently senior account director at Scenario Communications, where she worked on the Palm Springs and Newport Beach film festivals and handled the PR campaign for 2023’s Best Picture Oscar winner “Everyone Everywhere All at Once.” Brandon plans on adding additional staff in January.
TEAM LEWIS starts up its AI Practice... Thunderly launches a year-long storytelling campaign focused on how franchising can provide a pathway to business ownership... JIN, a European communications consulting group, introduces "AI Campaigning", a corporate offering designed to model and anticipate stakeholder behavior.
Karsh Hagan and Madden Media join forces as KHM... Endeavor Communications opens an office in the Harbor Point neighborhood of Stamford, CT... Big Red Oak, a Toronto-based communications firm, and D.C. area-based PA firm New Hill Consulting have launched a joint service exclusively for companies in the nuclear energy sector... The Pollack Group has partnered with Brandi AI, a platform for enterprise brand intelligence, AI visibility and Generative Engine Optimization.
Real Chemistry acquires Spurwing Communications, which advises pharmaceutical and healthcare organizations—as well as clients across a broader range of industries—throughout APAC... 5W AI Communications (5WPR) is moving its headquarters from New York to Florida (Miami, Tampa)... Valence Communications, which will focus on biopharmaceutical companies, launches under Matt Middleman, who was founder and CEO at LifeSci Communications.
Moburst, which specializes in digital marketing and AI-powered solutions, acquires Amazon marketing agency Hyperzon... The Public Relations Global Network launches its Health Practice Group, which brings together more than 20 independent agencies across four continents to support health care, life sciences and pharma organizations... ICR’s newly released Q2 2026 SPAC Market Update & Outlook shows a healthy environment for IPOs... Red Banyan, a senior-level crisis management, litigation PR, and reputation management firm, makes its first appearance in the Chambers and Partners listings.
Deerfield Group, a marketing, communications and media firm focused on the healthcare and life sciences sectors, receives a strategic majority investment from Martis Capital, a private equity firm... Bospar and market research firm Propeller Insights release the results of a study that shows public understanding of AI and the role it plays in brand discoverability is lagging behind the progress of the technology itself... Highwire launches AcroIntelligence, a proprietary Large Media Model designed to help companies identify emerging narratives, understand competitive shifts, and make faster, more informed decisions.
