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FGS Global acquires Longview Communications and Public Affairs. Longview serves clients across Canada and abroad from offices in Toronto, Vancouver, Calgary, Ottawa, Winnipeg, Montréal and Victoria, advising clients on corporate and financial communications, issues and crisis management, special situations, government relations, regulatory affairs and foreign direct investment approvals. The firm has been renamed FGS Longview and will continue to be led by Longview partners Josh Pekarsky, Bruce Drysdale, Ian Hamilton and Hugh McFadyen. “Extending our reach into Canada broadens our geographic footprint and enhances our ability to deliver for our clients,” said FGS CEO, North America Winnie Lerner. “We have known and respected Longview for a long time, have partnered successfully on many prior client assignments and are thrilled to welcome them to FGS.”
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Spectrum Science acquires CrowdPharm, a full-service healthcare advertising company and its partner consultancy, Hot Iron Health. This is the first acquisition Spectrum has completed since its strategic partnership with growth-oriented investment firm Knox Lane earlier this year. The move establishes its strategic advertising and consulting pillar, which will be led by Mike Myers, managing director and partner of CrowdPharm, who will serve as president and lead day-to-day operations. With more than 8,300 members across 127+ countries, CrowdPharm develops brand communications in healthcare, medical and pharmaceutical marketing, while Hot Iron Health leverages financial modeling and diverse data sets to deliver planning and thinking across the entire commercial life cycle of a brand. “With Spectrum's newly established advertising and consulting pillar built on the backbone of our strategy, innovation and creative capabilities, now fueled by CrowdPharm and Hot Iron Health's pioneering approach, we can bring the transformational solutions our clients need to break through in today's market," said Spectrum CEO Jonathan Wilson.
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Novitas Communications awards its first Novitas Diverse Voices Scholarship to Fametta Zubah, a rising junior at the University of Minnesota – Twin Cities. The $1,000 scholarship is meant to help support the career development of historically underrepresented and marginalized students in pursuing a career in public relations and communications. The scholarship accepted applications from February through May on Bold.org, an exclusive scholarship network. Receiving 291 responses, applicants were high school seniors or undergraduate students, and considered themselves low-income, first generation, BIPOC or LGBTQ+. The scholarship builds on the agency’s work with the Public Relations Society of America, Colorado Chapter encouraging diversity in the field of public relations.
Mark Allen & Co. acquires Alban Communications, establishing its first Miami office... Buchalter, a business law firm, launches a crisis management and strategic response group... 5W PR expands its beauty practice to include TikTok Shop-aligned PR campaigns and creator amplification strategies.
Caster Communications is acquired by long-time agency leaders Alexandra Crabb and Peter Girard... DiGennaro Communications launches The Authority Studio, a freestanding content strategy and production offering... The Brandman Agency, which specializes in luxury travel and lifestyle, rebrands as Brandman.
Public Inc., a social impact agency based in Toronto and New York, acquires Rocket Social Impact, an advisory firm that works with nonprofit and corporate social impact organizations... Ruder Finn launches “What’s Next: The Ruder Finn Podcast,” a new platform hosted by CEO Kathy Bloomgarden... Crowe PR joins United Partners Network, a network of independent PR agencies with members across more than 65 markets worldwide.
Ruder Finn launches rf.Voices, an integrated influence offering that brings together AI-powered influencer marketing, customer advocacy and paid amplification under one measurable framework... The Pollack Group is accepting applications through March 31 for The Big Red Grant, a $40,000 pro bono strategic PR and marketing engagement program awarded to a nonprofit organization ready for growth... D S Simon Media releases a report that says almost seven in ten producers (68 percent) are more interested in airing a story when they know it has been optimized for AI.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
