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FGS Global acquires Longview Communications and Public Affairs. Longview serves clients across Canada and abroad from offices in Toronto, Vancouver, Calgary, Ottawa, Winnipeg, Montréal and Victoria, advising clients on corporate and financial communications, issues and crisis management, special situations, government relations, regulatory affairs and foreign direct investment approvals. The firm has been renamed FGS Longview and will continue to be led by Longview partners Josh Pekarsky, Bruce Drysdale, Ian Hamilton and Hugh McFadyen. “Extending our reach into Canada broadens our geographic footprint and enhances our ability to deliver for our clients,” said FGS CEO, North America Winnie Lerner. “We have known and respected Longview for a long time, have partnered successfully on many prior client assignments and are thrilled to welcome them to FGS.”
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Spectrum Science acquires CrowdPharm, a full-service healthcare advertising company and its partner consultancy, Hot Iron Health. This is the first acquisition Spectrum has completed since its strategic partnership with growth-oriented investment firm Knox Lane earlier this year. The move establishes its strategic advertising and consulting pillar, which will be led by Mike Myers, managing director and partner of CrowdPharm, who will serve as president and lead day-to-day operations. With more than 8,300 members across 127+ countries, CrowdPharm develops brand communications in healthcare, medical and pharmaceutical marketing, while Hot Iron Health leverages financial modeling and diverse data sets to deliver planning and thinking across the entire commercial life cycle of a brand. “With Spectrum's newly established advertising and consulting pillar built on the backbone of our strategy, innovation and creative capabilities, now fueled by CrowdPharm and Hot Iron Health's pioneering approach, we can bring the transformational solutions our clients need to break through in today's market," said Spectrum CEO Jonathan Wilson.
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Novitas Communications awards its first Novitas Diverse Voices Scholarship to Fametta Zubah, a rising junior at the University of Minnesota – Twin Cities. The $1,000 scholarship is meant to help support the career development of historically underrepresented and marginalized students in pursuing a career in public relations and communications. The scholarship accepted applications from February through May on Bold.org, an exclusive scholarship network. Receiving 291 responses, applicants were high school seniors or undergraduate students, and considered themselves low-income, first generation, BIPOC or LGBTQ+. The scholarship builds on the agency’s work with the Public Relations Society of America, Colorado Chapter encouraging diversity in the field of public relations.
CG Life brand The Market Element is relaunched as Element CG... Gateway Group, a financial communications and digital media advisory firm, is bringing back its annual Gateway Conference... Firebrand launches what it says is an industry first: an integrated Account-Based Marketing and PR service.
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If your firm took part in O’Dwyer’s 2024 Rankings, there’s still time for it to appear in the profile section of our big May Rankings Issue.
Crowe PR is forming a strategic alliance with brand consultancy Movetic... SKDK founding partner Bill Knapp is inducted into the Association of Political Consultants Hall of Fame... SixSpeed, an independent creative marketing agency, acquires KC Truth, a media and creative shop.
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