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CGPR, which has been a part of French/West/Vaughan since 2020, is acquired by Phoenix-based integrated travel and recreation marketing firm Off Madison Ave. Chris Goddard will continue to serve as president of CGPR, operating as a division of Off Madison Ave in the Boston, Massachusetts area. CGPR represents a range of active lifestyle brands that includes adidas Terrex, Canada Goose, ewool, Houdini Sportswear, Keen, LOWA Boots, Nite Ize, and Moosejaw. “CGPR represents a strategic addition to our company. Their expertise bridges travel with active lifestyle, deepening our roots in the travel and outdoor recreation space,” said Off Madison Ave co-founder and CEO David Anderson. “The rich experience Chris and her team bring in marketing consumer lifestyle products is a natural fit for our agency.”
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Klareco Communications, a Singapore-based corporate, financial and strategic communications consultancy, is acquired by Havas. The move is intended to strengthen Havas’s global strategic communications advisory arm, H/Advisors, in Asia-Pacific. On closing, the agency will be renamed H/Advisors Klareco. The acquisition follows the launch of H/Advisors in Dubai earlier this year and the recent acquisitions of Australian Public Affairs and Cunha Vaz & Associados, a firm in Portugal. “Our partnership with Klareco allows us to draw on their breadth of experience and knowledge of the Asian market as we continue to expand our Havas presence in APAC,” said Havas chairman and global CEO (and chairman of its owner, Vivendi) Yannick Bolloré.
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The Millerschin Group, a mobility and transportation-focused public relations and integrated marketing agency that was acquired by French/West/Vaughan in December 2022, relocates its operations to downtown Detroit. Along with the move, the agency has promoted Millerschin veteran John Tews to SVP and general manager of the new Detroit office and hired Erika Hoeft as VP. FWV also announced that TMG founder Erin Millerschin and COO John Millerschin are retiring from the agency at the end of the year. Both will remain as consultants to FWV. “We added TMG to our agency family to increase our manufacturing client base, as well as to show our commitment to the City of Detroit,” said FWV Chairman & CEO Rick French, a Detroit-area native. “We have been executing this succession plan for a year to ensure we have a seamless transition.”
Mark Allen & Co. acquires Alban Communications, establishing its first Miami office... Buchalter, a business law firm, launches a crisis management and strategic response group... 5W PR expands its beauty practice to include TikTok Shop-aligned PR campaigns and creator amplification strategies.
Caster Communications is acquired by long-time agency leaders Alexandra Crabb and Peter Girard... DiGennaro Communications launches The Authority Studio, a freestanding content strategy and production offering... The Brandman Agency, which specializes in luxury travel and lifestyle, rebrands as Brandman.
Public Inc., a social impact agency based in Toronto and New York, acquires Rocket Social Impact, an advisory firm that works with nonprofit and corporate social impact organizations... Ruder Finn launches “What’s Next: The Ruder Finn Podcast,” a new platform hosted by CEO Kathy Bloomgarden... Crowe PR joins United Partners Network, a network of independent PR agencies with members across more than 65 markets worldwide.
Ruder Finn launches rf.Voices, an integrated influence offering that brings together AI-powered influencer marketing, customer advocacy and paid amplification under one measurable framework... The Pollack Group is accepting applications through March 31 for The Big Red Grant, a $40,000 pro bono strategic PR and marketing engagement program awarded to a nonprofit organization ready for growth... D S Simon Media releases a report that says almost seven in ten producers (68 percent) are more interested in airing a story when they know it has been optimized for AI.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
