CGPR, which has been a part of French/West/Vaughan since 2020, is acquired by Phoenix-based integrated travel and recreation marketing firm Off Madison Ave. Chris Goddard will continue to serve as president of CGPR, operating as a division of Off Madison Ave in the Boston, Massachusetts area. CGPR represents a range of active lifestyle brands that includes adidas Terrex, Canada Goose, ewool, Houdini Sportswear, Keen, LOWA Boots, Nite Ize, and Moosejaw. “CGPR represents a strategic addition to our company. Their expertise bridges travel with active lifestyle, deepening our roots in the travel and outdoor recreation space,” said Off Madison Ave co-founder and CEO David Anderson. “The rich experience Chris and her team bring in marketing consumer lifestyle products is a natural fit for our agency.”
Klareco Communications, a Singapore-based corporate, financial and strategic communications consultancy, is acquired by Havas. The move is intended to strengthen Havas’s global strategic communications advisory arm, H/Advisors, in Asia-Pacific. On closing, the agency will be renamed H/Advisors Klareco. The acquisition follows the launch of H/Advisors in Dubai earlier this year and the recent acquisitions of Australian Public Affairs and Cunha Vaz & Associados, a firm in Portugal. “Our partnership with Klareco allows us to draw on their breadth of experience and knowledge of the Asian market as we continue to expand our Havas presence in APAC,” said Havas chairman and global CEO (and chairman of its owner, Vivendi) Yannick Bolloré.
The Millerschin Group, a mobility and transportation-focused public relations and integrated marketing agency that was acquired by French/West/Vaughan in December 2022, relocates its operations to downtown Detroit. Along with the move, the agency has promoted Millerschin veteran John Tews to SVP and general manager of the new Detroit office and hired Erika Hoeft as VP. FWV also announced that TMG founder Erin Millerschin and COO John Millerschin are retiring from the agency at the end of the year. Both will remain as consultants to FWV. “We added TMG to our agency family to increase our manufacturing client base, as well as to show our commitment to the City of Detroit,” said FWV Chairman & CEO Rick French, a Detroit-area native. “We have been executing this succession plan for a year to ensure we have a seamless transition.”