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CGPR, which has been a part of French/West/Vaughan since 2020, is acquired by Phoenix-based integrated travel and recreation marketing firm Off Madison Ave. Chris Goddard will continue to serve as president of CGPR, operating as a division of Off Madison Ave in the Boston, Massachusetts area. CGPR represents a range of active lifestyle brands that includes adidas Terrex, Canada Goose, ewool, Houdini Sportswear, Keen, LOWA Boots, Nite Ize, and Moosejaw. “CGPR represents a strategic addition to our company. Their expertise bridges travel with active lifestyle, deepening our roots in the travel and outdoor recreation space,” said Off Madison Ave co-founder and CEO David Anderson. “The rich experience Chris and her team bring in marketing consumer lifestyle products is a natural fit for our agency.”
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Klareco Communications, a Singapore-based corporate, financial and strategic communications consultancy, is acquired by Havas. The move is intended to strengthen Havas’s global strategic communications advisory arm, H/Advisors, in Asia-Pacific. On closing, the agency will be renamed H/Advisors Klareco. The acquisition follows the launch of H/Advisors in Dubai earlier this year and the recent acquisitions of Australian Public Affairs and Cunha Vaz & Associados, a firm in Portugal. “Our partnership with Klareco allows us to draw on their breadth of experience and knowledge of the Asian market as we continue to expand our Havas presence in APAC,” said Havas chairman and global CEO (and chairman of its owner, Vivendi) Yannick Bolloré.
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The Millerschin Group, a mobility and transportation-focused public relations and integrated marketing agency that was acquired by French/West/Vaughan in December 2022, relocates its operations to downtown Detroit. Along with the move, the agency has promoted Millerschin veteran John Tews to SVP and general manager of the new Detroit office and hired Erika Hoeft as VP. FWV also announced that TMG founder Erin Millerschin and COO John Millerschin are retiring from the agency at the end of the year. Both will remain as consultants to FWV. “We added TMG to our agency family to increase our manufacturing client base, as well as to show our commitment to the City of Detroit,” said FWV Chairman & CEO Rick French, a Detroit-area native. “We have been executing this succession plan for a year to ensure we have a seamless transition.”
The Communications Group, a Little Rock-based shop releases its first Public Affairs Marketing Trends Report... The Worldcom Public Relations Group votes Paris-based firm SEITOSEI•ACTIFIN into its global partnership... PRNEWS, a European PR-tech firm, relocates its U.S. headquarters to downtown Miami.
af&co., a San Francisco-based hospitality marketing and PR agency founded by Andrew Freeman, is marking its 20th anniversary... Notified launches Syndicated Articles... Crosby Marketing Communications selects four students from Anne Arundel Community College for its marketing scholars program.
KCSA Strategic Communications launches the KCSA AI Lab, which will develop proprietary AI systems to expand what strategic communications can achieve for PR and IR clients... Clipbook, a vertical AI platform for strategic communications and public affairs, closes a $3.3 million seed round co-led by Mark Cuban, Commonweal Ventures and Carpenter Capital... VizSense, a Boston-based AI influencer marketing agency, teams up with holographic storytelling company Geminai, to launch what they say is the next frontier in brand experiences: interactive holograms powered by AI.
Ways Marketing Solutions, a Saudi Arabia-based marketing and communications group, teams with H&K alum James Drewer and Cake founder Mike Mathieson, to launch Ways Global Communications with HQs in London and Riyadh... UNICEPTA, a media intelligence provider within Stagwell’s The Marketing Cloud, launches an integration with Microsoft 365 Copilot... MAD Global CEO Mike DuHaime has been named to New Jersey Governor-Elect Mikie Sherrill’s transition team.
Ogilvy launches CultureCurrent, a social-first earned media offering that integrates cutting-edge technology with human cultural intuition to listen, identify, activate and amplify brand stories.... Forward Global, a risk and reputation management advisory firm, opens in Abu Dhabi... Lyons Broadcast PR marks its 20th anniversary with the introduction of new virtual production technology, enhanced media outreach tools, and integrated broadcast-digital strategies.
