Alphabetical Index | Geographical Index | Specialty Index
ABB
Caesars Virginia
Canidae Pet Food Company
Cary, NC
Case Knives
Children’s Flight of Hope
City of Durham (NC)
Community Coffee
Concord Hospitality Enterprises
Downtown Raleigh Alliance
Durham Housing Authority
Eastern Band of Cherokee Indians
Eaton
Epsilon Advanced Materials
Ethos Discovery
Feetures
First Nation Group
Freedom Solar Power
Healthy Pet
Hercules Tire and Rubber
HH Brown
I-CAT
Kontoor Brands (Wrangler)
LG Energy Solution
Lumos
Melitta
Mitsubishi
Natural Balance Pet Foods
NC Dept. of Transportation
Octapharma Plasma
Ontex
Proximo (Pendleton Whisky)
PureTalk
Q30 Innovations
Raleigh Economic Development
Ride for Mental Health
Santana Leather Care
Steakhouse Elite
Teen Cancer America
Trammel Crow Company
Tru Western Fragrance
Underrated Golf
Velera
Veterans Guardian
Visit Greenville, NC
Wilmington and Beaches CVB
French/West/Vaughan
112 E. Hargett Street, Raleigh, NC 27601
919/832-6300
[email protected]
www.fwv-us.com
Employees: 147. Founded: 1997.
Agency Statement:
French/West/Vaughan (FWV) is the Southeast's leading public relations, public affairs, advertising and digital media agency, a distinction it has held since 2001. Headquartered in Raleigh, N.C., and founded in April 1997, FWV has received 36 Global or National Agency of the Year honors over the past 28 years.The firm is led by Chairman & CEO Rick French, President David Gwyn and Chief Operating Officer Natalie Best. FWV is the parent company of fashion and lifestyle PR firm AMP3 (New York City); mobility and transportation practice FWV Detroit; pet and animal health practice FWV Fetching and feature film development imprint Prix Productions (L.A.). FWV employs more than 140 public relations, public affairs, social media, advertising and digital marketing experts between its Raleigh, N.C., headquarters and offices around the country.
FWV is also a partner in IPREX, a $508 million+ network of global communication agencies, with 1,100 staff and 62 offices worldwide.
The agency maintained top five rankings in two key practice areas in the latest O'Dwyer's rankings – Entertainment (No. 3) and Sports (No. 5). It jumped from the No. 4 to No. 3 spot in Beauty, Fashion & Lifestyle, as well as moved up from No. 7 to No. 5 for Agriculture. FWV also landed in the top five among Adult Beverages & Spirits (No. 5) and Crisis Communications (No. 4), both new categories in O’Dwyer’s specialty rankings this year. The agency moved into the top 10 rankings in four sectors – Environmental, Sustainability & Greentech (No. 10, up from No. 14), Home Furnishings (No. 10, up from No. 15), Public Affairs (No. 9, up from No. 16) and Real Estate Finance and Development (No. 10, up from No. 11). It also moved up in top 10 rankings in two practice areas – Automotive/Transportation (No. 8, up from No. 9) and Energy (No. 7, up from No. 9). Finally, FWV maintained its top 10 ranking in Travel, Hospitality & Economic Development (No. 10).ture (No. 7) and Travel, Hospitality & Economic Development (No. 10).
In addition to its National Agency of the Year honors, FWV has amassed more than 1,700 PR, advertising and digital marketing awards on behalf of its global roster of blue-chip clients. It is also the most-decorated agency in the history of the Southeastern U.S. FWV is one of the nation's go-to agencies for issues management and crisis counseling work, having defended the reputation of dozens of high-profile individuals, institutions, companies and associations.
Rick French, Chairman & CEO; David Gwyn, President; Natalie Best, COO
Clients Include:
ABBCaesars Virginia
Canidae Pet Food Company
Cary, NC
Case Knives
Children’s Flight of Hope
City of Durham (NC)
Community Coffee
Concord Hospitality Enterprises
Downtown Raleigh Alliance
Durham Housing Authority
Eastern Band of Cherokee Indians
Eaton
Epsilon Advanced Materials
Ethos Discovery
Feetures
First Nation Group
Freedom Solar Power
Healthy Pet
Hercules Tire and Rubber
HH Brown
I-CAT
Kontoor Brands (Wrangler)
LG Energy Solution
Lumos
Melitta
Mitsubishi
Natural Balance Pet Foods
NC Dept. of Transportation
Octapharma Plasma
Ontex
Proximo (Pendleton Whisky)
PureTalk
Q30 Innovations
Raleigh Economic Development
Ride for Mental Health
Santana Leather Care
Steakhouse Elite
Teen Cancer America
Trammel Crow Company
Tru Western Fragrance
Underrated Golf
Velera
Veterans Guardian
Visit Greenville, NC
Wilmington and Beaches CVB
French/West/Vaughan in the news with O'Dwyer's:
| • | Accounts in Transit: FWV Works With Veteran-Led Wireless Provider PureTalkWed., May 14, 2025...wireless provider, on the company’s partnership with TV personality, author and philanthropist Mike Rowe. FWV , which is agency of record for PureTalk, will work with the company to build... |
| • | Accounts in Transit: French/West/Vaughan Lands ZippoTue., Apr. 15, 2025... French/West/Vaughan is selected to lead PR efforts for Zippo Manufacturing Company, maker of the Zippo windproof lighter. FWV has overseen public relations for Zippo-owned W.R. Case & Sons Cutlery Company (“Case Knives”) since 2021. ... |
| • | Accounts in Transit: French/West/Vaughan Slips on Brown's ShoesTue., Apr. 1, 2025...Brown’s Söfft and Align™ brands. For Söfft, a leading women’s footwear brand since 1927, FWV will execute strategic media relations and influencer marketing campaigns to boost awareness. The agency... |
| • | Accounts in Transit: French/West/Vaughan Picks Up FeeturesFri., Mar. 7, 2025... French/West/Vaughan picks up performance-driven sock and apparel brand Feetures. FWV will manage and execute comprehensive media relations to create awareness and demand for Feetures... |
| • | On the Move: French|West|Vaughan Hires Hulu's NewberryWed., Jan. 15, 2025...media strategies that drive engagement and leading influencer partnerships for top tier brands,” said FWV VP of social media, influencer and experiential marketing Megan Calderone. (L-R) Grace Torrance, Deanna Meservey Matter... |
| • | News of Firms: Millerschein Group Rebrands as FWVTue., Jan. 7, 2025...Detroit-based The Millerschin Group, which it acquired in 2022, under the umbrella of the FWV agency brand as part of its Detroit office. The rebranding strengthens ... |
| • | News of Firms: Burson Integrates BSG into Insights GroupWed., Nov. 20, 2024...added horsepower of Baker & Bonner, we’ve taken it to the next level,” said FWV president David Gwyn. ... |
| • | On the Move: HudsonLake Puts Polsinelli in Charge of CreativeTue., Nov. 19, 2024...recent graduate of the Jenkins MBA Program at NC State University, previously worked at FWV from 2019 to 2021, exiting as an account supervisor. The agency has also brought... |
| • | Accounts in Transit: French/West/Vaughan Lands FITCRUNCHWed., Sep. 4, 2024...record for FITCRUNCH, a protein snack brand created by chef, restaurateur and television personality Robert Irvine. FWV will manage and execute comprehensive media relations, influencer marketing and consumer activation services designed... |
| • | Accounts in Transit: French|West|Vaughan Picks Up Ironman TiresTue., Jul. 30, 2024...PR agency of record for Ironman Tires, a brand owned by Hercules Tire and Rubber Company. FWV will manage and execute comprehensive media relations, digital amplification and content development services designed... |
| • | On the Move: French/West/Vaughan Rehires SwansonTue., May 28, 2024...was most recently VP of key accounts at TriMark Digital. She previously served at FWV as an SVP from 2018-2021 and a group account director from 2012-2015, in addition... |
| • | News of Firms: F|W|V Sells CGPR to Off Madison AveFri., Dec. 8, 2023...and general manager of the new Detroit office and hired Erika Hoeft as VP. FWV also announced that TMG founder Erin Millerschin and COO John Millerschin are retiring from... |
| • | Accounts in Transit: F|W|V Picks Up PureTalk's Program to Support VeteransWed., Oct. 18, 2023...that will provide financial support for more than 6,500 U.S. Veterans and their families. FWV is leading all U.S. national, regional and local media relations outreach for the program,... |
| • | Accounts in Transit: F|W|V Makes It Into Guinness World RecordsThu., Sep. 14, 2023...in honor of National Literacy Month, which encourages everyone to pick up a book. FWV ’s scope of work includes coordinating media interviews with talent globally. This year’s record breakers... |
| • | Ads Are Best Way to Reach Pet OwnersWed., Aug. 9, 2023...out about new pet-related products and brands, according to a new survey commissioned by FWV Fetching. The survey, which was conducted by The Harris Poll from June 28-30, asked 1,493... |
| • | Andrew Jackson's Hermitage Picks F|W|VTue., May 16, 2023...Hermitage is a living, thriving touchstone of history, and we are excited to have FWV on board to raise public awareness about all we have to offer,” said Andrew... |
| • | Accounts in Transit: French/West/Vaughan Picks Up AirWayzThu., May 11, 2023...that connects subscribers with professional athletes, offering exclusive access to instructive and motivational content. FWV ’s work has already produced coverage in Forbes following the platform’s official launch in April. AirWayz contributors... |
| • | News of Firms: Aria Marketing Partners with Escalate PRTue., Mar. 14, 2023...administrative, operational, and financial management centralized, OrthoPatients can focus on its core services for growth." FWV Fetching, the division of French/West/Vaughan dedicated to pet and animal health PR/marketing, celebrates its 20th anniversary this... |
| • | Accounts in Transit: Nickerson Picks Up WiredScoreWed., Feb. 8, 2023...and dance team showcase in the world, which took place in Atlanta on Feb. 4. FWV ’s services included strategic PR planning, message development and targeted media relations. The agency also... |
| • | FWV Acquires The Millerschin GroupTue., Jan. 3, 2023...counts Mitsubishi Electric Automotive America, LG Energy Solution, Eaton, and SMAC Corp. among its clients. FWV chief Rick French, a Detroit-area native, said he’s “been looking for an opportunity to... |
| • | Accounts in Transit: F/W/V Picks Up Coastal Conservation Assn. of North CarolinaWed., Sep. 28, 2022...broad-based support for the protection and restoration of North Carolina’s declining coastal fisheries resources. FWV is also handling strategic messaging development, web design, advertising and video production for the... |
| • | News of Accounts: French/West/Vaughan Picks Up The Advertising Checking BureauThu., Aug. 4, 2022... French/West/Vaughan picks up The Advertising Checking Bureau, which offers turnkey channel marketing solutions. FWV will provide strategic PR planning, messaging development and targeted outreach to key industry contacts,... |
| • | Accounts in Transit: French/West/Vaughan, CGPR Land Reima USATue., Jun. 14, 2022...support for Reima USA, Inc., a 78-year-old Finnish brand that produces sustainable activewear for kids. FWV and CGPR will provide Reima with strategic PR planning, messaging development, and trade and... |
| • | PR Firms Report Robust 29.7% Growth in '21Fri., Mar. 25, 2022...to elevate their message and on-air appearance for the nation's top-tier broadcast outlets," said Sparrer. FWV Rises Above Social Unrest Rick French French|West|Vaughan achieved 10.8 percent growth in 2021 to $36.7M as... |
| • | On the Move: Libra Group Names Emily Teitelbaum CCOMon., Feb. 7, 2022...to chief financial officer. Cait Brauner French/West/Vaughan hires Cait Brauner as associate vice president. Brauner comes to FWV from Sovereign Brands Fine Wines & Spirits, where she was communications director, working closely... |
| • | Accounts in Transit: FWV Fetching Scoops Up DocuPetTue., Jan. 25, 2022... FWV Fetching, the division of French/West/Vaughan dedicated to pet and animal health PR/marketing, is selected to support DocuPet,... |
| • | On the Move: French/West/Vaughan Ups Pilewski, Goodwin-FullertonWed., Jan. 19, 2022...senior vice president at CGPR, the agency’s Greater Boston office. Pilewski has been with FWV since 2004, most recently serving as senior vice president. She leads integrated marketing strategies... |
| • | News of Firms: French|West|Vaughan Acquires Stake in Big Picture PRTue., Nov. 16, 2021...Francisco office, while its Los Angeles and New York offices will combine with existing FWV offices in those cities in 2022. Amy Cunha, who founded Big Picture PR in... |
| • | On the Move: GCI Health Picks Petigrow for Chief Growth OfficerThu., Jun. 3, 2021...practice. Megan French French/West/Vaughan hires Megan French as influencer and experiential marketing manager. French comes to FWV from Lindsey Landman Events, where she served as events manager and social media directors.... |
| • | Accounts in Transit: FWV Launches Devil's AdvocateWed., Jun. 2, 2021...effort between pop star Iggy Azalea and private-equity backed beauty and cosmetic company Merveilleux Beauty. FWV chief executive Rick French will serve as a special advisor to the company. His... |
| • | Accounts in Transit: Omnicom Scoops Up Royal Philips Health Tech WorkTue., May 25, 2021...& Sons Cutlery Company, a family-run Bradford, PA-based manufacturer of everyday carry pocket knives. FWV will manage the brand’s public relations and influencer marketing efforts in partnership with CGPR, its... |
| • | On the Move: Stratacomm Names Housier Director of People and CultureTue., Apr. 20, 2021...services and food and beverage industries. Knepper, who was previously VP, also helps oversee FWV Fetching, the division of ... |
| • | Accounts in Transit: CGPR Picks Up Bern, Crazy, Softies by Paddi MurphyThu., Apr. 1, 2021...its U.S. offerings this fall; and Softies offers loungewear, sleepwear and robes. Acquired by FWV in 2020, CGPR also works with such outdoor brands as adidas Terrex, Birkis, Helly... |
| • | Accounts in Transit: FWV Fetching Picks Up American Pet Products Assn.Mon., Mar. 15, 2021... FWV Fetching, picks up American Pet Products Assn. The shop, which is French/West/Vaughan's pet and... |
| • | On the Move: Gunpowder Adds KantnerMon., Mar. 1, 2021...Beitz French/West/Vaughan promotes Molly Beitz to art director and Deegan Mundy to senior producer. Beitz joined FWV in 2014, and was previously associate art director. She has worked with clients in... |
| • | Accounts in Transit: French/West/Vaughan Lands Reborn ClothingTue., Feb. 23, 2021... French/West/Vaughan lands Reborn Clothing Co. to support the brand’s integrated marketing strategy development and execution. FWV kicked off its work with the brand in January. Reborn Clothing Co. is a... |
| • | Accounts in Transit: Emerald Isle of Caribbean Taps ZapwaterTue., Feb. 16, 2021...equity firm Sherpa Collaborative to handle public relations efforts for the organization and multiple associated brands. FWV has already begun work on behalf of the firm, with an initial focus on... |
| • | On the Move: Edelman Adds Ryan to Crisis TeamThu., Feb. 11, 2021...paid media director; and Danny Nowell to content strategy director. Quesinberry has been with FWV since 2015, previously serving as director of social media and influencer marketing. Lavric joined... |
| • | On the Move: French|West|Vaughan Ups SwansonTue., Jan. 19, 2021... Rachel Swanson French/West/Vaughan promotes Rachel Swanson to senior VP. Swanson, who first joined FWV in 2012, most recently served as VP. She oversees an clients in sectors ranging... |
| • | Accounts in Transit: FischTank Lands SunHydrogenThu., Dec. 3, 2020...a focus on increasing awareness of the brand, its history, products and retail locations, FWV will work to further solidify Moravian Bake Shop owners the Wilkerson family as the... |
| • | Accounts in Transit: F|W|V Promotes Fall Travel to NC Beach ResortsTue., Oct. 13, 2020...the New Summer,” a campaign promoting fall travel to the North Carolina resort area. FWV ’s work for the client includes earned media outreach, social media and blog content development.... |
| • | Accounts in Transit: French/West/Vaughan Picks up ReflexionFri., Aug. 21, 2020...has been selected as agency of record for Reflexion, a cognitive sports training system. FWV has already initiated work on behalf of Reflexion to generate awareness of the system’s... |
| • | Accounts in Transit: French|West|Vaughan Boosts Quest in CarolinasWed., Jul. 22, 2020...selected by Quest Diagnostics to support the company’s growth in North and South Carolina. FWV has already kicked off its work for Quest, with a focus on sharing news... |
| • | News of Firms: PAN Communications Revamps WebsiteThu., Jun. 25, 2020...spring 2020 graduates facing an unusually challenging job market. The six individuals that make FWV ’s inaugural apprentice class have each been assigned a mentor who will teach them the... |
| • | Accounts in Transit: Rogers & Cowan PMK Partners with Girl ScoutsWed., Jun. 17, 2020...been selected as agency of record for Nutramax Laboratories Consumer Care’s Avmacol nutritional supplements. FWV will work alongside the Avmacol marketing team in Lancaster, SC, raising brand awareness and educating... |
| • | 'Lockdown' to Drive Outdoor Activity BrandsFri., May 15, 2020...method of introducing and marketing products, the importance of virtual platforms will grow. CGPR and FWV are working to capitalize on the turn toward the outdoors, with “Reach Out,” a... |
| • | Accounts in Transit: French|West|Vaughan Scoops Up Healthy PetTue., May 12, 2020...small animal bedding and litter products from sustainably sourced, responsibly rescued natural plant fiber. FWV and ... |
| • | News of Firms: French|West|Vaughan Acquires CGPRThu., Feb. 6, 2020...1993, will continue to lead the agency, which will be known as CGPR, an FWV Agency. Former energy, conservation and urban recreation lobbyist, Goddard has also worked at Carl... |
