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French/West/Vaughan to promote cell phone service provider PureTalk and its program that will provide financial support for more than 6,500 U.S. Veterans and their families. FWV is leading all U.S. national, regional and local media relations outreach for the program, including coordinating media interviews with brand ambassador Clint Romesha, a Medal of Honor Recipient. PureTalk has announced that it will contribute a portion of every new order to relieve $10 million in debt for retired military men and women. It also extends a 15% military discount and provides customers with the option to round up their total at checkout in support of America’s Warrior Partnership, an organization dedicated to preventing veteran suicide. “We knew FWV was the right partner to spread this news based on their exceptional reputation and experience with PureTalk’s customer base and multiple Veteran-supporting organizations,” said PureTalk chief strategy officer Will Curry.
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Stanton Communications president Lori Russo is named by The Comité Champagne, the trade association representing the houses and winegrowers of Champagne, France, as director of the Champagne Bureau, USA, effective Jan. 1, 2024. In that position, Russo will represent the interests of some 16,200 growers, 130 cooperatives and 370 Champagne houses. Her team’s efforts will include engaging the media, trade professionals, importers, distributors, policymakers and wine lovers across the country. “The U.S. is a critical market for Champagne, leading the world in both volume and value of Champagne shipments in 2022," said David Chatillon, co-president of the Comité Champagne. "We look forward to Lori continuing to build upon this success in the future.”
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Relevance International, lands Lamda Development for The Ellinikon, an urban regeneration project in Greece that is expected to generate 85,000 jobs. The firm is responsible for creating project recognition across markets on five continents, working to expand the digital footprint of The Ellinikon through strategic multi-channel paid ad campaigns that create brand awareness and drive traffic to The Ellinikon website. “The Ellinikon project heralds a new era for the global built environment, and we are beyond excited to represent this mixed-use destination,” said Relevance International CEO Suzanne Rosnowski.
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Bader Rutter, an employee-owned firm with 260 employees in 18 states, is selected by John Deere as its ag PR agency of record. The agency will be responsible for helping to shape John Deere’s story around its US and Canada for its Production and Precision Agriculture and Small Agriculture divisions. Work is slated to begin on Nov. 1. John Deere joins an agency client roster that includes Corteva Agriscience, McCain Foods, Tetra Pak, Seaboard Foods and Zoetis.
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
Nickerson lands Sport Fishing Championship, a competitive saltwater fishing league... French/West/Vaughan is retained as agency-of-record for Los Angeles-based hardtech learning & development expert Matt Gjertsen.... CIIC PR picks up The Resorts Companies, timeshare, resort management and real estate organization headquartered in Massanutten, VA.
