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French/West/Vaughan to promote cell phone service provider PureTalk and its program that will provide financial support for more than 6,500 U.S. Veterans and their families. FWV is leading all U.S. national, regional and local media relations outreach for the program, including coordinating media interviews with brand ambassador Clint Romesha, a Medal of Honor Recipient. PureTalk has announced that it will contribute a portion of every new order to relieve $10 million in debt for retired military men and women. It also extends a 15% military discount and provides customers with the option to round up their total at checkout in support of America’s Warrior Partnership, an organization dedicated to preventing veteran suicide. “We knew FWV was the right partner to spread this news based on their exceptional reputation and experience with PureTalk’s customer base and multiple Veteran-supporting organizations,” said PureTalk chief strategy officer Will Curry.
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Stanton Communications president Lori Russo is named by The Comité Champagne, the trade association representing the houses and winegrowers of Champagne, France, as director of the Champagne Bureau, USA, effective Jan. 1, 2024. In that position, Russo will represent the interests of some 16,200 growers, 130 cooperatives and 370 Champagne houses. Her team’s efforts will include engaging the media, trade professionals, importers, distributors, policymakers and wine lovers across the country. “The U.S. is a critical market for Champagne, leading the world in both volume and value of Champagne shipments in 2022," said David Chatillon, co-president of the Comité Champagne. "We look forward to Lori continuing to build upon this success in the future.”
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Relevance International, lands Lamda Development for The Ellinikon, an urban regeneration project in Greece that is expected to generate 85,000 jobs. The firm is responsible for creating project recognition across markets on five continents, working to expand the digital footprint of The Ellinikon through strategic multi-channel paid ad campaigns that create brand awareness and drive traffic to The Ellinikon website. “The Ellinikon project heralds a new era for the global built environment, and we are beyond excited to represent this mixed-use destination,” said Relevance International CEO Suzanne Rosnowski.
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Bader Rutter, an employee-owned firm with 260 employees in 18 states, is selected by John Deere as its ag PR agency of record. The agency will be responsible for helping to shape John Deere’s story around its US and Canada for its Production and Precision Agriculture and Small Agriculture divisions. Work is slated to begin on Nov. 1. John Deere joins an agency client roster that includes Corteva Agriscience, McCain Foods, Tetra Pak, Seaboard Foods and Zoetis.
Firecracker PR is selected as official agency of record for Liner AI, an evidence-first AI research platform... Spoken Voice PR is engaged to lead public relations and communications strategy for San Francisco-based technology company nubrain... Sparq Designs is named official preferred marketing partner for Content Recovery Specialists, a contents restoration franchise... Moxie Communications Group is named agency of record for Gimme Seaweed, which makes organic, roasted seaweed snacks.
Praytell is appointed integrated communications agency of record for If You Care, a sustainable household products brand... Scout Lab is named agency of record for the National Eating Disorder Association... P-22 Agency signs on as public relations agency of record for Cachasol, a small-batch tequila and coastal farm distillery experience in Sayulita, Mexico.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
