French/West/Vaughan to promote cell phone service provider PureTalk and its program that will provide financial support for more than 6,500 U.S. Veterans and their families. FWV is leading all U.S. national, regional and local media relations outreach for the program, including coordinating media interviews with brand ambassador Clint Romesha, a Medal of Honor Recipient. PureTalk has announced that it will contribute a portion of every new order to relieve $10 million in debt for retired military men and women. It also extends a 15% military discount and provides customers with the option to round up their total at checkout in support of America’s Warrior Partnership, an organization dedicated to preventing veteran suicide. “We knew FWV was the right partner to spread this news based on their exceptional reputation and experience with PureTalk’s customer base and multiple Veteran-supporting organizations,” said PureTalk chief strategy officer Will Curry.
Stanton Communications president Lori Russo is named by The Comité Champagne, the trade association representing the houses and winegrowers of Champagne, France, as director of the Champagne Bureau, USA, effective Jan. 1, 2024. In that position, Russo will represent the interests of some 16,200 growers, 130 cooperatives and 370 Champagne houses. Her team’s efforts will include engaging the media, trade professionals, importers, distributors, policymakers and wine lovers across the country. “The U.S. is a critical market for Champagne, leading the world in both volume and value of Champagne shipments in 2022," said David Chatillon, co-president of the Comité Champagne. "We look forward to Lori continuing to build upon this success in the future.”
Relevance International, lands Lamda Development for The Ellinikon, an urban regeneration project in Greece that is expected to generate 85,000 jobs. The firm is responsible for creating project recognition across markets on five continents, working to expand the digital footprint of The Ellinikon through strategic multi-channel paid ad campaigns that create brand awareness and drive traffic to The Ellinikon website. “The Ellinikon project heralds a new era for the global built environment, and we are beyond excited to represent this mixed-use destination,” said Relevance International CEO Suzanne Rosnowski.
Bader Rutter, an employee-owned firm with 260 employees in 18 states, is selected by John Deere as its ag PR agency of record. The agency will be responsible for helping to shape John Deere’s story around its US and Canada for its Production and Precision Agriculture and Small Agriculture divisions. Work is slated to begin on Nov. 1. John Deere joins an agency client roster that includes Corteva Agriscience, McCain Foods, Tetra Pak, Seaboard Foods and Zoetis.